Business | TheFutureParty

Hating On AI Becomes A Marketing Trend

A new cultural schism is fueling marketing: a divide between those who embrace AI and those who fear it. Major companies in fashion, food, and consumer goods are making an anti-AI position the core of their advertising, leveraging public skepticism to make their campaigns highly visible.

David Vendrell

Hating On AI Becomes A Marketing Trend

OpenAI Could IPO At A Trillion Dollars

OpenAI is gearing up for a major public offering soon, aiming for a colossal market value. As the AI competition drives tech companies to spend unprecedented sums, the firm is seeking substantial capital to meet its ambitious targets and ultimately achieve profitability.

David Vendrell

OpenAI Could IPO At A Trillion Dollars

The Great AI Layoffs Are Upon Us

Despite sound financials, major corporations are cutting massive numbers of workers. This widespread job loss isn't due to poor performance but the rapid advancement of AI—which has progressed enough in a short time to displace human roles on a large scale.

David Vendrell

The Great AI Layoffs Are Upon Us

1X Technologies Rolls Out Humanoid Robots For Homes

With pre-orders open for Neo, its home-focused humanoid robot, 1X Technologies is targeting the consumer market. While giants like Tesla and Figure focus on industrial automation, 1X aims to introduce a sophisticated, general-purpose robot into daily domestic life.

David Vendrell

1X Technologies Rolls Out Humanoid Robots For Homes

Nike Debuts “Powered Footwear”

Nike unveiled Project Amplify, a robotic running shoe that optimizes performance. Essentially the first mass-market exoskeleton for athletes, this new era of footwear could trigger a cutting-edge sneaker war among major brands.

David Vendrell

Nike Debuts “Powered Footwear”

Amazon Rolls Out AI Smart Glasses For Delivery Drivers

Amazon is aggressively transforming its logistics network for the AI and robotics era. This shift signals a future where the company will employ significantly fewer people but expect much higher productivity from its remaining human staff.

David Vendrell

Amazon Rolls Out AI Smart Glasses For Delivery Drivers

Warner Bros. Discovery Is Officially Up For Sale

After two disastrous M&A deals that eroded shareholder value, Warner Bros. faces a third sale that risks repeating history. The studio desperately needs a buyer with the clarity and capital to restore its former prestige and end the failed quest to chase Netflix.

David Vendrell

Warner Bros. Discovery Is Officially Up For Sale

Apple Nabs Exclusive F1 American-Streaming Rights

Apple’s success with the Brad Pitt-starring F1 movie was a masterclass in market-making. The $629M global hit convinced viewers to become F1 fans, making Apple's subsequent move to clinch the racing rights an inevitable and brilliant business play.

David Vendrell

Apple Nabs Exclusive F1 American-Streaming Rights

Rent A Cyber Friend Wants To Fight Loneliness With Monetization

A new survey reveals most Gen Zers use chatbots for personal reasons like therapy, with 40% engaging with AI for an hour or more daily. As people turn to AI to combat loneliness, Rent A Cyber Friend is seizing the opportunity to reintroduce humanity.

David Vendrell

Rent A Cyber Friend Wants To Fight Loneliness With Monetization

MANGO Is The New Hot Acronym On Wall Street

Forget FAANG. Forget the Magnificent 7. Wall Street's new acronym is MANGO, a nod to tech giants' shared goal: AI dominance. This marks the first time top companies are united by a single pursuit.

David Vendrell

MANGO Is The New Hot Acronym On Wall Street

Brands Are Popping Up On College Campuses

After spending millions on NIL deals, brands are now focusing on student ambassadors and in-person activations to build loyalty, spark organic marketing, and embed themselves in campus culture.

David Vendrell

Brands Are Popping Up On College Campuses

Duolingo Launches An Animated Series

Why settle for a commercial when you can create a movie? As a savvy new form of marketing, brands are increasingly producing their own premium scripted content to capture attention in a crowded media landscape.

David Vendrell

Duolingo Launches An Animated Series

Lyft Partners With Tensor On Robotaxi Fleet

The driverless race is heating up. With Waymo and Tesla entering the mix, Lyft is partnering with Tensor to leap into the future of autonomous vehicles. The competition is on to see which company will lead the pack.

David Vendrell

Lyft Partners With Tensor On Robotaxi Fleet

Ari Emanuel Debuts Holding Company MARI

Emanuel is building an empire. By consolidating his wide-ranging assets in entertainment, sports, and culture under a single holding company, the media mogul is poised to become the American equivalent of European powerhouse François-Henri Pinault.

David Vendrell

Ari Emanuel Debuts Holding Company MARI

LeBron James, Craig Robinson Turn Surprises Into Marketing

Hype is the new marketing. Celebrities are creating surprise campaigns to grab attention, but does the "bait-and-switch" tactic actually work?

David Vendrell

LeBron James, Craig Robinson Turn Surprises Into Marketing

New Startups Translate Gen Z For Companies

Brands that want to survive need to connect with Gen Z, the dominant cultural force with a projected $12.6 trillion in spending power. The key is to leverage Gen Z insights across branding and marketing.

David Vendrell

New Startups Translate Gen Z For Companies

Sauces Are Now The Hottest Thing On The Place

Remember the days when ketchup, mustard, and mayo ruled? Today, the US condiments market is booming, thanks to thousands of new, adventurous options. Get ready to explore a world of flavor that's making dining more exciting—and profitable.

David Vendrell

Sauces Are Now The Hottest Thing On The Place

Companies Are Increasingly Installing Two CEOs to Help With Succession

Is one CEO better than two? Founders are increasingly stepping back from the top job, creating co-CEO structures. This allows them to stay connected to their companies while sharing the high-pressure role with a trusted partner.

David Vendrell

Companies Are Increasingly Installing Two CEOs to Help With Succession

Marriott Bonvoy Rolls Out Hub For Outdoor Experiences

Marriott is leaning into a major travel trend. With a new hub for adventure-focused properties, Marriott Bonvoy Outdoors aims to capture travelers who rediscovered the joy of nature during the pandemic and are continuing to prioritize exploring the outdoors.

David Vendrell

Marriott Bonvoy Rolls Out Hub For Outdoor Experiences

OpenAI Wants You To Buy Things In The Chat

The way we shop online is about to change. Agentic AI is moving beyond simple search and compare, allowing users to complete purchases within a chat—a shift from brand websites that could reshape the future of e-commerce.

David Vendrell

OpenAI Wants You To Buy Things In The Chat

EA May Go Private In $50 Billion Deal

Video game giant EA could be going private for the first time in 35 years. The deal, which would require a leveraged buyout, is a sign that buyers believe EA's iconic franchises will continue to deliver blockbuster hits and massive returns for years to come.

David Vendrell

EA May Go Private In $50 Billion Deal

Netflix Partners With AB InBev On Global Marketing

Netflix and AB InBev are blurring the lines between storytelling and marketing. In a new deal, the two giants are partnering to create brand-backed content, a sign of how deeply intertwined entertainment and consumer products have become.

David Vendrell

Netflix Partners With AB InBev On Global Marketing

Starbucks CEO Brian Niccol Plots New Direction For Company

Fast-casual restaurants prioritize speed over customer connection. But Starbucks is flipping the script by focusing on building deeper relationships, seeking to bring back a more personal, meaningful experience to the grab-and-go dining culture.

David Vendrell

Starbucks CEO Brian Niccol Plots New Direction For Company

President Trump Calls For Companies To Report Earnings Every Six Months

Relaxing quarterly earnings reports could reshape the US economy. While Europe and the UK have already made the change, most firms still choose frequent transparency. Now, the US may follow, challenging a 50-year-old tradition.

David Vendrell

President Trump Calls For Companies To Report Earnings Every Six Months

Americans’ net worth soars despite economic uncertainty

While Americans' net worth has skyrocketed by nearly $50 trillion since the pandemic, thanks to surging stock and housing markets, this short-term gain could signal a long-term risk. The question is whether we're seeing a boom or a dangerous new economic bubble.

Luke Perrotta

Americans’ net worth soars despite economic uncertainty