Transcript 0:00 500 orders a month was manageable. 5,000 is madness. 0:05 Embrace intelligent order fulfillment with ShipStation, the only platform combining order management, warehouse workflows, inventory, returns, and analytics in one place. 0:14 What used to take five separate tools, ShipStation does in one. Automate fulfillment and rate shopping to ship up to 15 times more with up to 90% savings. 0:24 Go to shipstation.com and use code AUDIO to try ShipStation free for 60 days. Hi, everyone. My name is Boye Kolade, co-founder and president of The Future Party. 0:37 And I'm Chris Sawtell, CEO and co-founder of Crosscheck Studios. And welcome to The Future Forecast, a podcast where we explore the intersection between business, technology, and entertainment. 0:47 We've done the research so you don't have to. We're here to give our opinions and, about news topics and have a thoughtful discussion on the shifting landscape of our culture. 0:57 Today we are joined by the one and only Paul Urich. Paul, you wanna give a quick intro? Uh, what's up Boye and Chris? Um, hopefully everybody knows me by now. 1:07 Maybe not, but, uh, yeah, co-founder of Future Party, film producer. Happy to be here. Uh, doing some rankings today. Honestly, I woke up very excited about this. Um... I love it. Yeah. I love it. 1:20 So, uh, we got an interesting episode. Paul kind of alluded to it. Uh, we're gonna spend a good chunk ranking our favorite streaming services. 1:29 If you tuned into the episode last week, you heard Chris and I start to talk about this, and we were like, "We should just create a chart and a graph and go to town on who's the definitive winner of the streaming wars." 1:45 And, uh, producer Paul, he spun up the chart, and he's gonna join, and we're gonna go through it. But before that, we have a couple topics today. We're just gonna s- we're gonna go, go through them really quickly. 1:57 We're gonna talk about Whatnot. They just raised a buttload of money, valued at 20 billion. We're gonna talk about Net- What? Yes, crazy. We're gonna talk about Netflix and GTA. 2:09 I know Chris is gonna love that topic, and then Disney and TikTok. Let's dive in. All right. So Whatnot. 2:19 Whatnot, uh, also sometimes called the QVC of the feed, uh, they've done $8 billion in live sales, one billion orders, and, uh, buyers spend 95 minutes a day. 2:35 It's a shopping app, uh, mixed with a social network. 2:39 Uh, it formed, uh, you know, a couple years ago off the backs of the whole craziness of live shopping in China, and it's been one, if not the most successful standalone live shopping app to go toe-to-toe with TikTok Shop. 2:57 And, uh, they just raised a ton of money. Um- Do we know how much they raised? Yes. So they, they recently raised $545 million, pushing their valuation to around 20 billion. 3:12 And, uh, they've done, they've done other, other rounds before that. And, um, yeah, it's bonkers. Do we know what the, the round prior was? Just, just the most recent one prior to the 500? I don't have that. Okay. 3:25 I'd have to, I'd have to dive in. Just figured I'd ask. They don't have it disclosed. Okay. Yeah. Uh, and- Do you guys use Whatnot? Have you guys, have, have you guys been on the platform? 3:34 Do you experiment with it at all? Have you played with it or at least, like have you purchased on the platform? I have, but I haven't bought anything on it. I've just gone for the culture and to check it out personally. 3:46 Got it. You've gone for educational purposes. Mm. I'm so curious about the individual that actually is consistently using and purchasing on, because... 4:01 Well, see, I, I, I know that there are some, you know, there are some 20-something-year-olds that are heavily on it and, you know, you're doing, doing the traditional 4:08 box break, the, the, the quintessential box break, showing the card, showing cards. 4:13 If you're not familiar, any of our listeners that are not familiar with what a box break is, the idea is that you, they, they purchase in bulk box of collectible cards. These could be cards of Pokemon ilk. 4:25 They could be baseball cards. They could be basketball cards. Anything of any collectible entity. And individuals will live stream via a platform, specifically in this case it's Whatnot, and they will 4:39 literally show off the, the breakdown of the box, so to speak. And so as they break it down, the reveal is the shiny, flashy card. If you're a Pokemon fan, the idea would be, "Wow, I'm looking through the 15 cards. 4:57 What's the 16th card? Whoa, it's a Charizard." I mean, they'd be so lucky. And at that point in time- Yeah, right. If only. 5:03 [laughs] Exactly, and at that point in time, uh, individuals can auction off said card in real time or choose to keep it in their collection. 5:15 A lot of the times people are using it as a means to sell the foils that they receive, because then they're making their money back and, and some, 9 times out of 10, on the box that they used to purchase. 5:27 So it's kind of like a hedging your bets, safe bet on like selling collectibles to an audience. You sound like a Whatnot expert. Well, I'm, I, I... 5:38 Listen, I, I, I am a, I would, I would say I'm more of a live shopping expert or a live shopping, uh, aficionado. I'm well-versed. I understand the consumer habit. Yeah. Okay. 5:50 I'm not one that does the live, live purchase. Mm-hmm. But I appreciate the art. Does this, does this surprise any of us at all? 5:58 Because I feel like the QVC, the live shopping has just gotten bigger and bigger and bigger, and I think I don't see a world where it's slowing down. So something, a, a news headline- To me is this makes total sense 6:13 So, um, I actually, uh, I'm an investor in a fund that was one of Whatnot's first investors. And I have understood the story a little bit. 6:27 And to see the trajectory, to me, I've genuinely been surprised by. I think maybe I was a little jaded in, because oftentimes we see it happen in like Asia and we think it's immediately going to happen in the U.S. 6:42 In this scenario, though, I think they just beat out so many competitors, right? Like, where's Popshop? There was another one under the name's Escaping Me. 6:52 I really feel like the only other app-based live shop, live streaming shopping product now is TikTok. And so it's- Amazon, uh, not- Yeah, Amazon's pretty big too. Okay. Yeah. 7:06 I will say I'm, I'm more just not, not to be, I'm only just making sure that this is a pod of information and one that supplies it of the utmost, uh- [laughs]... 7:15 ability, boy, and making sure that our audience members know that we bring them the facts. Amazon Live does have a live product offering. I guess, I guess I just didn't understand how many people were using these apps. 7:31 To your point, like, who are these people, right? Like, I didn't understand the behavior was so massive as for a separate company to be valued at $20 billion 7:44 because, and, and I mean, they have, this is like, this is big. They have the numbers to back it up. And by the way, Chris, I found their prior round was in October and that was $225 million. Um, 7:59 so- They're really, they're really putting pedal to the metal now. Yeah. And like, they've got users, they're making money. And so I think for me, I'm, I'm just astonished at 8:08 just the idea that this is a behavior, um, a habit for, for a lot of people. Well, it's also a side hustle, right? Mm-hmm. 8:16 I think that, I mean, that we need to take into consideration or something that, that as we have this conversation to further scratch at. 8:23 Whatnot, I find in my discoveries has very much cornered the market towards a young hustler, maybe a, a male forward or male dominated, uh, branding, so to speak. 8:38 Not only just in the color way, but the way in which the app lives and feels. To my, to my experience, it is very more male skewing hobbyists. So- Yeah... shoes, you know, shoe culture. 8:50 Like they're, they're, I think it started predominantly more with shoes. And you know, if you look at TikTok Shop, you'll scroll through or I, I've scrolled through them and exposed to TikTok Shop. 9:01 There are box breaks or card breaks, though a lot of the times I'm noticing Louis Vuitton bags- Mm... or Louis Vuitton. [laughs] Uh, uh- Mm. 9:14 Like The Real Real when they're like saying it in the bathroom, like all the different ways to how to properly pronounce the brand names. Uh, Celine. 9:21 [laughs] Uh, but uh, uh, usually you're seeing, uh, at least what I've noticed is that there's a significant amount of live streams where it's people very similar to that of like QVC- Mm-hmm... 9:32 selling more high luxury, which would, I think would make sense when targeting a female audience. Yeah. So- Yeah... and there's something to be said about the battle between Whatnot and TikTok Shop, 9:44 one being more female skewing and one being predominantly more male. Yeah. That would be my hypothesis anyway. Yeah. 9:52 It's, uh, it's, uh, it's an interesting world and, uh, it makes you wonder, to your point about Amazon, I, I think Whatnot's success will only fuel, uh, the behavior for other people, right? 10:07 And so right now, Amazon is an everyday habit for many people. I'll tell you, Paul, get a wife and, and Amazon will be at your door every day. And, uh- [laughs] Chris can probably attest. I get a lot of- 10:21 Come over to my house. [laughs] I get, come to my house, I assure you I'm, I'm the problem. Okay. Or, or, or- [laughs]... or get yourself a Chris. Um, and- Guys, I use it just as much. Okay. 10:29 I mean, I'm always looking for- More than me... the four-hour delivery on Amazon. I only use it for Prime Video, which we will talk about later. Uh, but- You get it. You're getting your steps in. 10:38 [laughs] You're being very mindful about ensuring that you go to the grocery store. You'll- Exactly... 10:42 you'll live down the street, and you'll actually, you know, keep your carbon footprint down, whereas Paul and I- Yeah... are just racking it up. 10:49 More, more so to say there's a future coming where maybe you're not just scrolling, uh, for your product, or right when you scroll for your body wash or toothpaste, right next to it is, is video feed, right? 11:05 Um, it goes hand-in-hand with the traditional browsing experience. Uh, you know. I'm gonna poke at one more thing, if I may. Yeah. 11:13 Which is, not even just poke, I'll just, uh, lift the curtain a, uh, back a bit for our listeners that are not aware. 11:20 These platforms that, you know, when you build a platform like this, a huge, you, you, if you happen to raise institutional money, your next step outside of proving that the platform works for your backers, you then have to focus on onboarding a subset of... 11:37 You, you need actual active users. Mm-hmm. 11:42 And something that we need to take in, take into account is that there have been several or countless creative agencies or creator agencies, live, live streaming specific agencies, who have brokered deals with these platforms where they get paid a certain amount of money to produce these live streams, where they have on-call talent that come to their studios and literally produce these live streams. 12:17 M- hours and hours and hours on end- Mm... to properly generate and garner these u- these, these users or, or to garner these views to ensure that there's an always on product available. Mm. 12:32 Because not, uh, you know, you have to, you know, you have to, not to say you have to fake it till you make it, but you have to prove it. Yeah. You have to prove it out before the, it actually just takes. 12:41 So It's almost like clipping, but not. Yeah. It's almost like clipping, exactly, except for you're given the tools or at least given the roadway to do the thing. Mm-hmm. 12:53 And then depending on how much you aggregate, you get paid out- Wow... accordingly. Mm-hmm. Wow. Yeah. That's cool. Those are some pretty hefty contracts, or they were anyway. 13:01 I don't know what they are now, but I know, I know for a time the p- I love that... the application platforms were paying out to ensure that people were actually producing live stream content of this nature. 13:14 The underbelly of the live streaming world, I love it. Mm-hmm. Uh, we'll have to dive in more as, as the story develops. So, 13:23 uh, since, uh, today's an abridged version, t- uh, we're, we're one step closer to our streaming battle. Uh, and we're getting a preview here with, with Netflix. Uh, Netflix is taking another step into gaming. 13:38 Uh, they recently paid for six hours of exclusivity on a trailer for a game they did not make. That game is GTA VI. And, uh, what that says about streaming, 13:57 we don't know. I know Chris knows. You gotta, you gotta talk, you gotta, you gotta talk us through that. Hold on. 'Cause I didn't even know. I di- I didn't hear about this. Oh, boy. So Netflix purchased... 14:07 Basically, what you're saying is they licensed the GTA trailer- Mm-hmm... for six hours. Yep. And so if you are a GTA fan, you exclusively had to go to Netflix 14:24 when it first dropped to watch it. Yep. Yep. Uh- If you were, like, waiting to have it, like, be dropped- Yes... and it was the first thing you wanted to see. Yep. Yep. 14:36 And the rumor is they, they paid a- around $100 million for the right to do that. Permission to speak freely? [laughs] Permission granted. [laughs] That is the [beep] dumbest thing anyone has ever spent money on. 14:54 Is it though? I actually think he should do that whole thing that you just did as the recording. Like, you asking him to do it, that should be, that should be the clip. 15:03 [laughs] But, but also se- Like, you're not even getting, like, you're not even getting the rights to li- uh, live stream, or you're not even getting people to live stream the content on your platform. 15:16 You're spending $100 million just to air the trailer on Netflix? 15:22 Really, when I hear that, that's either that you're saying, "Yo, we are really fucking up, and we're not getting consistent users, so we need to create a draw. 15:30 Let's spend this money specifically to get users to jump on the platform for a second." And then what? You're, like, taking a bet that they'll stay after they watch the trailer? I guess that's the bet. 15:42 I guess that's the bet. That's, that's a dumb bet. Well, 'cause, well- I mean, we're gonna talk about it. We're gonna talk about retention. 15:47 It better be one of the categories later today because I assure you I'm going, "Let me watch the trailer." 15:54 So, so let's say this, so, so trailers one and two did 288 million and 176 million views on YouTube without Netflix's help. 16:05 So if I'm Netflix, and I know that I'm s- more or less going toe-to-toe with YouTube right now, it, it may actually be a smart move. 16:15 Th- the question is, and Netflix has this data, how many of those views, how many of those people love GTA so much and that don't have Netflix, that they are purchasing Netflix in order to watch the trailer? 16:30 And let's flip it. Let's flip it quickly to Rockstar, right? 16:33 So if you're Rockstar and you're doing this deal, it's a great strategic move because now you're unlocking, um, all of Netflix's subscribers to say either, A, "I didn't know this game, like, was gonna be so awesome," or I can't even imagine that people didn't know it's happening at this point. 16:52 It's been so many years, but if you didn't know about it, maybe you are going and buying the game. So it's almost like a secondary push on pre-sale for people. That has to be, like, the headline. 17:04 Netflix had to have got the rights to, and it probably hasn't been released yet, but they're pro- they have to be having the rights to make the show or make a movie. I- Could, could be. You never know. Maybe. 17:17 But the UK... I believe you can play GTA on Netflix. They have the- Like, on the games... they have, they have the GTA trilogy and Red Dead Redemption- Oh... and its mobile games. So you can play the games on Netflix. 17:28 Okay. The, the, then it makes more sense knowing that Netflix gaming actually is somewhat in, in existence, then I get that. 17:35 But I think, I do think that- This is their further exploration that, "Hey, we're taking this really seriously," right? Yeah. 17:41 Again, we've talked about Netflix gaming on this show many times, and I feel that this is just them putting an even bigger stake in the ground and saying, "Hey, we're here to stay, and we mean business by showing and giving you an exclusive look at the biggest game, like, of all time." 17:59 Can you, can you tell, can I tell you what I would do if I was in Netflix's shoes? What? I would be going after the Twitch audience, 18:07 and if I made this deal with, with, with Rockstar, what I would have been pre-planning is I would say, "Okay. I know that I have the Rockstar portfolio, Red Dead and all, and the three GTAs." 18:19 Obviously not IV and V But if we're going in on six, hey, Rockstar, I want the capability of live streaming GTA. Or you don't even need the right for it. 18:30 At that point, Twitch, you can, you can live stream any video game you play, you know, to the masses. I guess the difference is that unfortunately Netflix is paywalled. 18:39 But they should have the licensing rights or they should be able to give other users on Netflix specifically, I would silo it off to Netflix gaming, and I would give, and I would, I would have Netflix gaming be a streaming platform in and of itself, or the ability to just click on the live streaming category. 18:57 And then buy a couple influencers or buy a couple creators, and now I've started my own universe around live streaming Twitch content. Mm. Or, or competitive Twitch content. 19:11 And, uh, versus, you know, they're buying all these podcasters to try to create- Yeah, yeah, yeah... you know, like competing with YouTube. Don't. 19:19 If you already have gamers watching Netflix and chilling and going back and forth, go after the gaming market if you're already, like, buying in. That's your P&L. I like that. 19:28 There's a decent amount of controversy around this too. Like, some people th- found it, um, to be a little bit, like, too exclusive. Like, they were mad- Oh, really?... that they had to... 19:39 Yeah, there was a little bit of blowback. Like, I mean, if you look through some of the comments on socials and stuff, people are like, "Oh, this is elitist." Like, "Now I have to have a subscription to view this." 19:49 I, I, I believe I saw something where GTA... No, it was Red Dead Redemption. The last version, they dropped the trailer on, like, NBC or something like that. 19:59 So it was, they have a history of making these trailer drops a moment. Mm-hmm. But personally, I think it's a genius play. Wow. I mean, we're talking about it. 20:09 Uh, but I- it just seems like a really expensive, unnecessary headline. 20:13 But I guess to your point, if you're Rockstar, everyone's waiting for this d- game to come out, and you have to keep the energy and the idea of what's going on up. 20:25 You have to keep the optics up, and so rather than, like, if you've already, if you already h- did the look how many views we got on YouTube for the first announcement/trailer drop, you kinda wanna find a place to safeguard- Yeah... 20:40 where you place it next. Well- And you can charge for it. You don't need the views necessarily. Well, I know, you know, Netflix is, is wanting to own big cultural moments as we've, as we're seeing. 20:51 Uh, you know, I think it's a similar logic with their, with their sports push. And, uh, I think- Oh, that's a good point. That's a good point. Right? And so, so really they're, they, they just bought attention, right? 21:05 Yeah. And, and we're not talking about YouTube right now. We're talking about- You're buying, buying male users, though. 21:10 You're also mentioning, to, to what you're saying, or at least what I heard in what you said, was sports. The ma- you know, they've, they optioned a couple, they, they licensed a couple of the Barstool, uh, shows. 21:23 They're, they have shows that are available for a certain audience, and knowing that they're, the, the football games and basketball games are coming around the corner, and I believe that they have the Women's World Cup. 21:36 Didn't we talk about that last week? Oh, yeah. Yep. So they're, they're making every, every platform's getting ready for a big sports push. I love it. Okay. Yeah. 21:46 So we have one more topic before, before the streaming battle. [static] Next preview, we have another name mentioned as part of the streaming battle, but this isn't the battle. Uh, Disney, uh, just partnered 22:02 with, with TikTok. And, uh, really, at the end of the day, what's happening is Disney is giving access to TikTokers. 22:13 They want them to create content on the platform, through the platform, and, uh, it's interesting, right? Recently, they had this deal with Sora. 22:23 It fell through with OpenAI 'cause OpenAI killed Sora, and now they seem to be co-opting, uh, some level of attention and culture and wanting TikTok creators to build from their IP. So that's really the news. 22:36 That's the headline. What do we think? I've been giving all my, I've been a little, little hot-handed today, so I'll be, I gotta be quiet on this one. I'll, I'll react after. 22:44 I will say I'm, to me, it's, like, a meh announcement. Like, I just am like, "Okay, cool." Like, you know, it's what you, you should be doing anyways what, what every... 22:55 Like, they already use TikTok for marketing, you know? So you, so you're basically just, you know, you're just creating more of an ecosystem for, for short-form creators. I mean, we were talking about HBO Max shorts. 23:10 Disney's gonna be launching, uh, oh, uh, Verts. So i- i- it's just building up the creator ecosystem, so it's, it's a logical next step, uh- Yeah... for them. 23:21 Also, didn't they, didn't they, didn't they make the IP available for OpenAI, or was it- Yeah, and th- then they killed the deal, yeah. Mm-hmm. I, I think this makes a lot of sense. 23:35 Um, it's, I'm curious how user behavior is gonna change and if they're gonna be successful there. But part of me s- wants to know what they're... 23:45 They're obviously seeing something on the back end of creators creating tons of, and I'm interested, gonna have to shift. I'm interested to see if that's gonna happen. 23:54 But I think Disney is seeing a trend of creators making Disney-specific content. They wanna take advantage of that and bring attention into the Disney app. 24:04 Um, you know, not to fully shift this topic, but it's also interesting, there's been a lot of news going around about whether or not Disney should keep investing in streaming and whether or not it's gonna hurt their brand or not from a stock perspective. 24:19 A lot of them have been saying they should just go back to licensing their content 'cause they're gonna make more profit that way instead of spending a lot of money on overhead and content. 24:30 You're playing this content game year after year to try and continue to make better and better content for user attention. So- 24:38 I think this is one way to bring people into the fold, and it's a y- one way to bring, um, younger people into the fold knowing that they can watch the content they'd see on TikTok into Disney+. 24:50 That's a, that's an interesting insight. I, I would tell those people that I don't think that's wise. Um, I get the profit and the margin and all of that, but, uh, Disney's playing the long game. 25:01 And, you know, by having Disney+ essentially what they have are members, um, you know, some being super fans. 25:08 They're, they're building a community, and that community they can run through experiential, you know, Disney 23, like, all of these things. And, and they can do plays like this where they can... 25:19 They're essentially creating their own TikTok while using TikTok, right? 25:25 Because the, c- 'cause these videos are, are gonna show up on Disney's Verts, which is like HBO, like Peacock, everyone's pl- like Paramount, everyone's play to have a short form viewing. 25:37 Well, Disney now just got the, the one elephant in the room to be a partner in that endeavor, and their whole carrot was saying, "We're, we're gonna give access to the Disney IP," which is a big carrot. 25:49 I agree with you, Boye, and I know Disney is not gonna change their, their course because they're a brand first company. Um, but if you're a CEO and you're beholden to, um, shareholders, your job is to keep stock up. 26:02 And a big piece of that, um, stock that has not 26:08 brought it to the levels where it needs to be is due to either poor streaming performance or, um, just the lack of it, uh, being profitable because they're spend- their CEO and you, 26:22 you're beholden to s- to the shareholders. Your job is to keep that up, and the stock has not been performing as good as they've wanted, and a lot of that is traced directly back to streaming and the cost- To-... 26:34 the costs associated of the content. Yes. Thank you. Okay. So, uh, yes, uh, agree with you. I f- I think the one thing I'll add that I think is interesting. 26:44 We, we were talking about Netflix and GTA, their competition with YouTube. 26:48 It's, like, to me this is another streamer admitting that they need creator self-generated UGC content, but instead of going after long form YouTube, they're going after short form TikTok. 27:04 It's just, uh, interesting strategies, right? The two behemoths going for, for different strategies. We're, we'll, we'll see who, who made the right, the right bet. 27:14 Well, also we have to remind ourselves that TikTok is rolling out their own micro drama strategy. Yep. 27:20 And so there could be an argument to be had where we're not familiar that Disney might, Disney might be testing or might be loaning out the IP or those, that, that, that beta or that, that work stream as that gets built out. 27:34 And w- And just as you said last week, um, Boye, I think too when Chris was talking about his, um, micro series, like, m- more and more platform, we're just creating a market for these- Yeah... 27:47 um, short dramas and short form content. Yeah. And I think this is what Chris is alluding to. It's just another example of that. Yeah. Yeah, I just don't think, I just don't think we're gonna be able to sustain all of... 27:57 Like, you hear about ReelShort and DramaBox and, like, all these platforms, and all this, like, talk about the money. I just don't think that... This happened, like, what? 28:06 10 years ago or, or 12 years ago with, with Fullscreen. You know, remember when Fullscreen created its own subset? It's kinda also like the Quibi mantra. 28:16 It's just another subscription based platform, and so ultimately there's only s- only so many can live and only so many can, can, can be amongst, amongst the many. Yep. 28:28 Like, I just, I just think that, like, we're gonna start seeing after, uh, o- o- on- once the institutional money star- starts to get gobbled up or starts to, to evaporate, I think within the next year or two we'll see some, some M&A. 28:43 Yeah. Uh- The streaming wars are behind us. The short dra- uh, the short wars are upon us. [laughs] Um, one thing I d- I did wanna add real quick on the, um, TikTok, uh, I think it's called Pine Drama or something. 28:57 Their, their micro drama app is Disney also did invest in DramaBox. So there is, uh- Yeah. There you go... an interesting, uh, correlation. But, um- Yeah, and then Fox, Fox, Fox got into... 29:09 I have OtterBox stuck in my head, and it's not that. It's, like, something- Holy Water? Holy Water. There it is. Yeah. All right, guys. The tides are changing. The wars are not long, 29:18 but the drama I assure you is nothing but short. [laughs] That was a, that was a, a tongue twister that oddly kinda worked. Good job. Uh- Nice one, Chris. All right. So 29:35 let us dive into the future forecast streaming battle. We are going to don who is the streaming winner of the streaming wars in this chat. 29:52 And how we're gonna do it, we, we have a little streamer ranking sheet that Producer Paul helped us put together. 29:58 We are going to go over, uh, for each platform, these are the platforms: Netflix, Paramount+, Peacock, HBO Max, Disney+, Prime Video, which is Amazon, Apple TV, and Hulu. 30:13 And we're gonna go over design, discoverability, playback speed, app speed, intuitiveness, and retention. 30:22 At the end of it, we will each get one wild vote to add to the score to determine who essentially really is our favorite, and, uh, each of those categories gets a one through five vote. Any questions? No, I'm ready. 30:38 Okay. Yes. We'll start with Netflix. Yeah. 30:41 To, to be quick, because it's a lot to go over, we're just gonna quickly I'll rattle out our scores, and then we can have a, a combo on anything that we feel really strongly about. 30:53 So, uh, Netflix design, Paul, one through five. Okay. Let's just say I'm using Apple TV across the board because that's what I use. I will say Netflix is a four for me. 31:04 It used to be a five, but I think with their latest changes, I honestly don't love it, and so it's a four. Okay. Chris. Netflix is a three for me. 31:15 I will say that when it first started, ta-da, it was a fantastic, sleek, smooth experience. 31:23 Unfortunately now with a library that is so robust, I have to say that the experience leaves a lackluster taste in my mouth and me, and, and, and me wanting more. So I feel no- Is that design or discoverability? 31:41 I put it hand-in-hand. 31:42 I, I, I, I'd, uh, I p- I put it, I put it hand-in-hand because the design lacks w- r- regardless of catalog, great question, regardless of catalog, I find myself still with the feeling of not knowing where to look or where to discover or what to seek out. 32:00 And so in looking at it, I find myself not going click. Okay. Uh, I'm gonna give it, uh, Netflix, a design four. And, uh, Paramount+, Paul, design. A three. 32:18 Okay. Chris. Ac- actually, I take that back. I wanna give it a two. Wow, now I'm curious. I'll, 32:28 I'll tell you why, is I went to go watch Lioness the other day, and I went to the episode, which I could not find on my front page, which I watch it all the time. And- That's discoverability. That's not design... 32:40 I went into the show. Well, I went into the show, and it said season three, two episodes, and there was only one episode showing. [laughs] That is design, and that is really bad. Okay. Okay. 32:55 Or Hugh- So I could not, I, I could... 32:58 No, it was, you know how they have, even I don't like this, where they have all the, you go into the seasons and they have the whole line of shows, and you have to scroll back and forth. 33:08 When I would watch Survivor, there was like- Yeah. I'm gonna nod. I'm gonna nod. That, that's your cue to vote, Chris. I'm gonna give it sim- I'm gonna, I'm giving it a three point, 3.8. 3.5. 3.5. Okay. 33:23 I'm gonna round up to four. Okay. Cool. I say, uh, and I will caveat to say, though I gave Netflix a three, because Paramount has, uh, there's less bells and whistles on Paramount's platform. 33:37 And thus, because of that, I, I, I like effective and simplistic, simplistic design. And so I wanna give credit where credit's due that Paramount has less. Uh, and so it le- it, it, it leaves me wanting 33:55 to, uh, uh, it makes it seamless for me. Cool. Yeah. Uh, I'm gonna give it a three. Uh, Peacock. Peacock, a one. Okay. Chris? I give Peacock a two. Okay. I'm giving it a one as well. 34:15 Uh, HBO Max, Paul. Uh, I give it a, honestly, I'd give it a five design-wise. I think it's a great app. I give it a five as well. Interesting. I, 34:32 I'm gonna give it, like, a three. Whoa. Yeah. Why? I just, this doesn't, I'm not impressed. It's like, fine. It's just fine. Yeah. It's just fine. It's just fine? It's average. It's- It's just fine... 34:46 I, I, it gets me everything I need, and I never have a hard time finding anything on that app. I think it's so straightforward, but okay. It doesn't seem beautiful to me. That's part of design. 34:57 Let's just note that last week, Boye did describe the HBO app as the perfect streaming platform. I don't think I did that. Let's pull- You s- no, what he said, what he said was HBO has the best content. 35:12 I will, I will say that. But- Hey, you know what? We're gonna have to pull it up. I'm gonna have to go digging, digging down deep. And- All right, next... 35:18 and by the way, speaking of, I have actually live added a new column we have to grade, which is content, 'cause that's obvious, of the streaming wars we have to include. Yeah. Yes, of course. Yeah. Of course. All right. 35:30 Dis- Disney Plus. Paul. I will, I'll, I'll give it a, uh... Honestly, I'll give it a, I'll give it a five too. I think, um, the design is really sleek, and it's really easy to find things, 35:45 which is discoverability, but I like the design a lot. Chris. I'm gonna give it a, I'm gonna give it a four. Okay. Still high. I, I wanna give it a five, but I just don't wanna give too many fives out. 36:00 I think that similar to what Paul said, I think that it is beautiful. I think it's very, it's very pretty. Great colors. Though I would say that in its design and in its framework, I want more. 36:14 I know we're at the discoverability, but when I think of the design and the layout, it's too, it's too rigid. Got it. Okay. Uh, I'm gonna give it a four as well, um, simply because I only wanna give one a five. Uh, Paul, 36:33 we're doing Prime Video, Amazon Prime. I'll give it a three. Chris, why don't you go first? Two. I'm giving Prime a one. Wow. Okay. Want to give you a reason quick? Yeah. 36:49 Uh, it falls, it falls in both the bucket of one and two for me. I'd give it a one, five. You know, it's... I, I, I appreciate in, uh, Prime. I will s- uh, it's a one. Uh, its bandwidth errors are co- uh, constant. 37:04 And so I find myself, one, one... It's just not, it's not, it's not a enjoyable experience when, when, when opening up said platform. It's the one that feels the cheapest. Okay. Paul, what was your rating for Amazon? 37:20 I ga- I, I wanted to give it a two for that reason as well, Boye. I think m- m- putting things together that you buy verse what's on the platform is just too confusing. 37:34 Uh, I'm going to give Prime, I think honestly also a one. It just, it's too much like Amazon. Like, I just, I just hear Amazon. Like, the fact that, like, I get that it's cool to, 37:52 to loop it in, and by having a Prime membership you can get free deliveries and stuff, but like, I actually also don't think the Am- amazon.com has great design. So to me, I see it just, it's, they're too close. And so, 38:09 I mean, I'll be nice. I'll give it a two. I'd, I'd at least give it a two. It's better than Peacock. Okay. Uh, Apple TV. Paul? Don't you dare. 38:15 [laughs] I'd say, okay, it's a four because I don't wanna give out too many fives either. The only fives I had were the two I have. Uh, it's a four. It's a four for me. Chris? Ugh, God. 38:33 When we... Uh, fi- it's a five for me. It's a five for me. Uh, it is also a five for me. I think it is the best design. Yeah. It's like clean, simple, clean. It's like modern. It's, it's just like, it's refreshing. 38:52 Uh- We might have to, we might have to take my five... I, I actually... Sorry to interrupt you. I find that both Max and Apple have almost the same layout. Hmm. I just like the color design better for Apple. For Apple? 39:08 That's why I want to give it a four, five. But maybe we should have to, we might have to make Max four and Apple five. For you? Okay. Yeah. Just, just, just to like help really. Cool. Um, all right. Hulu. Paul? 39:22 It's a solid four for me. Um, I wanna make note that I now use Hulu in Disney Plus, so take that what you will. I use Disney, I use Hulu outside of Disney Plus. 39:35 For the record, I don't use Disney Plus, and I'm gonna give it a three. Okay. I'm torn on mine. I wanna give it like a 3.5, in which case I would round up, but I don't think it's quite a four, so- A four... 39:50 so I think it- I'll go Hulu. Yeah. So yeah, three. Um, okay. Discoverability. Let's move quicker. Paul, uh, Netflix. Uh, I'll give it a two for Chris's reason stated earlier. Okay. Chris? One. 40:07 Overwhelmed, don't know what to do, can't deal with it. I'm out. I'm actually gonna give it, uh, a four, and the reason I'm gonna do it is because I feel like the algorithm actually leans my way, and 40:25 that's a beautiful thing. Uh, and then I, I don't have any issues. When I s- when I search on the search button and I see what I want, it's right there. Uh, Paul, Paramount Plus, discoverability. A one. It's horrible. 40:40 Chris. One. Yeah, a one too. Sucks. Great content, horrible discoverability. Uh, Paul, uh, Peacock. [Instrumental music] Shipping, billing, admin, payroll, marketing. 40:55 You're managing all the things, so why waste time sending important documents the old-fashioned way? Mail and ship when you want, how you want with stamps.com. 41:04 Print postage on demand and schedule pickups from your office or home. Save up to 90% with automated rate shopping. Over one million small businesses trust stamps.com. 41:14 Get $20 in free postage when you sign up for the pro plan at stamps.com/blackfriday2026. Terms and conditions apply. [Instrumental music] [sighs] I wish there was something below a one, but I'll give it a one as well. 41:30 Uh, Chris? One. I was gonna say what- Actually, no, no, two. Two. Two? Two. Okay. I was gonna say, what is there to discover besides Traders? So- That's the point. That, that's the point I'm kind of making- [laughs]... 41:42 is like you don't need to discover anything- Yeah... 'cause the hits are there, so you're there, you're open, you're on it, and you know what you're clicking on. Cool. HBO Max, Paul. I'll give it a five. 41:52 I always can find what I would want. Chris? Four. And I don't use HBO enough, but when I want something I find it, so I'm gonna give it a five. Why a four, Chris, so we know? 42:06 Solidifying that if I'm gonna give a five, I'm giving fives to only one platform each time I do the rankings for each one- Got it... to ensure that I'm creating enough differential. 42:14 I think that it's a phenomenal platform and, and it's doing, it does a great job disco- from a discovery perspective, but there can only be one. [laughs] Cool. Uh, okay. Disney Plus. Paul. 42:24 I'll give that a four in discoverability because it is, it is sometimes too hard to find something because there's so much content. Okay. Yeah, I'll give that a four. 42:34 Uh, but my reasoning being that they have enough hits. They know how to choose which ones should be in rotation and should be where it needs to be. Uh, but- 42:43 You'd think they would've had all the Spider-Man on there in suggested the week before Spider-Man, but they did not. Well, if you highlight that, then you gotta give it a three. 42:53 I, I, I'm gonna give it a- I'll give it a three I'll give it a three Yeah, yeah, three. Or, or maybe they couldn't, maybe they couldn't, or maybe they didn't have the availability to do that 'cause of Sony. Curious. 43:04 Nope. They have it. It's on their platform. Yeah. I'm giving it a four because I can generally find things, but with the whole, like, Hulu mashup FX, it's just, it's a lot. 43:16 There's been times where I'm like, "Hey, I just wanna get to Alien. How do I do that?" And it, I just have to go through, like, 50 different things. Yeah. Um, okay. Uh, Amazon Prime Video. Discoverability, Paul? A three. 43:30 Interesting. Chris? One. Yeah, I'm gonna give it a one too. That was being kind. [laughs] I'll probably go to a two. [laughs] I changed my mind thinking about it. Okay. I feel so bad. Amazon's just a trash platform. 43:44 They, they have good content here and there. Great programming. Yeah, great programming, or great content, but, like, trash. Yeah. Okay. Apple TV, Paul? Discoverability, a two. You're crazy. 43:58 I think it's hard to find things on that platform. You're insane. Five. Five. F- That five. Five. [laughs] They have a lot of content- Discoverability... 44:10 you would probably never know about, Chris I don't know how to find this thing. Apple... Hi, I'm Apple TV, and when you're trying to find something, you know what I do? Oh, you wanna watch SNL? 44:19 I will send you to the Hulu app. I will open it up for you and deliver it right to you. Wait, sorry, you don't have a Hulu subscription. Not my fault, but just so you know, I guided you to the thing. 44:31 Oh, you wanna watch Deadpool? Here, here's Disney+ opening up the app on a platter. Which, so would you consider that- Chef's kiss... part of Apple TV Plus- Yes... Apple TV? Yes. Yes... that Plus pieces? Okay. 44:46 Okay, I'll go, I'll go a little bit higher. What did I give it? I gave it- A two... I gave it a two. Your favorite company. I'll give it a, I'll give it a three. Give it a... Ooh, as I am. 44:55 The only reason I didn't give, the only reason I didn't give it a four is because they have so much back catalog, and they do a really bad time of showcasing it to people. Mm. 45:05 And I think there's a lot of really great hidden shows in there that people don't see. But is it their fault that they have such, so many great things? Yes. Mm-mm. I mean, Paul has a good point. 45:17 I guess for my use case, I generally like the, the newer things. 45:21 So, like, when I wanna watch Silo or Foundation, usually the things I wanna watch are top 10 anyways, so- That's kind of- But guys, guys, if I, if I can just caveat this. Yeah. Any time someone dies, 45:37 Sa- Sam Neill, the penultimate Jurassic Park 45:42 star and whisper fan favorite to the, to, to, you know, to everyone, passes away, and every single Sam Neill movie is available on the discoverable proportion of the Apple platform. Hey. I, I, I... 45:58 Not, not to be postmortem, but, like, they own the post- It's something... postmortem game. It's something. [laughs] Okay. On the same day. You got your five. Mm-hmm. Yeah. You got your five, man. Yeah. Yeah. All right. 46:09 Hulu, Paul? Uh, I'll give it a three. I usually don't have a hard time finding what I need there. Chris? Three. Uh, same. All right. 46:23 Um, I, uh, put together playback and app speed, and I think I might kill intuitiveness, and we'd c- we'll call that design. So we've got playback/app speed, retention, and content, and then we're done. 46:35 Uh, Paul, Netflix playback/app speed? It's a five. I never, it's never really bugging out, unless live sports, very few, very few and far between. I'll give it a five. They do a really great job. Chris? Three. 46:50 I have had dissimilar experiences. Hm. You can blame it on my Wi-Fi- Dang... but I will say that Netflix is a- I'll blame it on your Wi-Fi. [laughs] Yeah, well. I'm gonna call it a five. 47:01 Uh, and I, and, and generally whenever I've had issues and it was my Wi-Fi, I feel like they, they've got a good buffering product. Um, so. Uh, Paul, Paramount Plus? The... It's a three for me, dog. It's not great. Okay. 47:18 Uh... Uh... Four. I haven't had that, there's not much buffering that needs to be had. I haven't, I haven't, I've never had an experience, I've never had a buffering s- uh, problem with them. Yeah. 47:28 I'm gonna give it a four. Uh, I don't know why in the back of my mind I've just, sometimes Survivor's not, not, not going quick enough. Hm. Uh- Also, it crashes for me a lot. Oh, really? I've never had a crash. 47:42 Never had. P- Peacock. Paul? One. Chris? It's a one. It's so bad. Uh, I'm gonna say two. I, there were some Olympic issues that, when the Olympics were going on. 47:59 I wanna be kind to them and nurturing, but I had some Olympic issues. Uh, or issues during the Olympics, and so for that. Hm. Yeah. It's your biggest moment. You should have your shit together. I'm gonna give it a two. 48:10 Uh, actually y- uh, yeah, maybe one. Okay. Uh, HBO Max, Paul? I'm, just for the sake, I mean, this is gonna be my highest category. 48:27 I, I've never had a streaming problem with HBO Max, I don't think ever, so I'm gonna give it a five. Okay. Uh, Chris? Yeah, same. Uh, also five for me. Five. Disney+, Paul? 48:44 Now I'm gonna give this a three because I think their playback, um, interface is actually really not great, and I always have a hard time, like, rewinding and things like that. I'm gonna give it a three. Uh, Chris? 48:59 I give it a four Okay. Um, I'm gonna give it a five. I just can't remember a bad experience. Hmm. Amazon Prime Video. Paul? I'm gonna give it 49:14 a three because I don't have as many glitches as Chris does. Okay. Chris? I'm giving it a three as well. Uh, Pri, I w- I've never had... I've had some problems with Prime, for sure, but... I'm giving it a two. 49:27 I feel like every once in a while I have issues. Uh, Apple. Paul, play- playback speed, app speed. Five. Chris? I'm giving it my four. Hmm. Uh, I'm giving it a five. 49:45 I'm assuming you have had one experience that sucked or something. I actually might even give it a three. Yeah, there's been times where Apple has... I'm gonna give... 49:51 I'm not gonna make Apple, like, the be all, end all perfect darling. Uh, I think it has too many users and I'm giving it a three. Okay. I've had issues. I have had issues. HBO? Not one- Sounds like a- Never... 50:02 WiFi issue. No... Sounds like a WiFi issue. [laughs] No, I pay for- [laughs]... like, I also got all the, all the bells and whistles. They charge me too much money. Um, okay, uh, Hulu. Hulu. Uh, Paul? Uh, three. 50:20 The Hulu app used to give me a lot of issues, but whatever, I'll give it a three. Yeah. Okay. I wanna give three... 50:26 I mean, the reality is that a lot of these platforms, I feel like it's three across the board, because everyone's watching so much content and so much bandwidth you have to actually cover. So, 50:34 latency's a real, real issue- Right... across the board kind of thing. Okay. I'ma g- I'm gonna give it a four. Okay, so I had a thought. I feel like retention and content could kinda be hand-in-hand. 50:45 Like, content- Yeah... is, like, is the content good? But retention is, like, does it, does it keep you on the app? So let's ma- let's make that the same. Um, so this is our, our last and final round. Yeah. Uh, 50:59 Netflix, Paul? You know, after talking about today all the different things they have, I was gonna give it a three, but I'm gonna give it a four. 51:07 They keep me subscribing if, even if I'm not watching something at the moment. But is subscription and watching the same thing as retention? Is that, is that, is that retention? Or are they- Attention... 51:18 retaining your service- Yeah... or are they retaining your attention? What are we, what are we qualifying retention on? I, I, I, I would say, honestly, like, all the above. 51:25 Like, you don't feel like you wanna unsubscribe. Like, if- Right... you watch one show, you find yourself watching several and the, and you're going to the platform 'cause there's a show you really wanna watch. 51:36 Um- Are you opening it once a week at least? I'm giving it a three. A three, okay. Um- I believe that Netflix is a staple of society. We now all need it. We all know and watch it. 51:46 It is our now traditional broadca- uh, it is broadcast television, for a lack of better terminology. I barely open it. I'll give it a three as well. Uh, Paramount+. 51:56 Uh, I'll give it a three, only because there's only, like, three shows I cur- I watch. But during football season I'll, I'll use it. So it's here and there. Chris? One. 52:09 I watch it when it's got a great show, and then after I've watched the show, I'm done. I think I gotta give it a four. I, I find myself watching it all year round between Survivor, a Taylor Sheridan show. Mm. 52:20 You know, I'm, I'm... Or Star Trek. So. Gotcha. I didn't realize you were a Trekkie. Oh, I like the new ones. All year long seems like a five to me, boy-e, but- Yeah. [laughs] I mean, yeah, yeah. 52:35 Maybe I'll give it a five. I don't care. All right. I like Paramount+. I gave you this talk and you didn't even return the favor. It's what- Oh. [laughs] A little long in process, but I missed you. 52:43 [laughs] So I'm in the graph, you know. Um, okay, Peacock, Paul? Or we'll do Peacock, Chris. One. Watch, it's the same reasoning as I give it for, uh, Paramount. Uh, Peacock, Paul? Okay, it's conking out. 53:00 I'm gonna give it a one as well. The only show I really like is Traitors, and then the Olympics. Hmm. Otherwise, I'm not really in it. Um, it's rare. Paul, Peacock, quick. Uh, one. Okay. Paul? 53:15 I watch it for The Office, and then I get ads and I get frustrated and I turn it off. HBO Max? I'll give it a four, only because they have gaps in the year. Chris? Same, four, for the same reason. Same. Same. 53:29 I don't watch it that much. But I, when I watch it, I love it. Uh, Disney+, Paul? I gotta give it a five, only because of the library, and I'm consistently finding myself going there a lot. What is- They have Marvel... 53:40 define consistently? They have Star Wars. And I know we gotta move fast. Define consistent. All of Hulu and FX are in, so anything that's- Oh, you're combining it all together... 53:47 I like watching Marvel stuff- You're, you're putting- It is all, it all, it's all together... It's, uh, it, it's a new, it's conveniently new- Actually, it's new-ish. Yeah... since last year. 53:56 For the record, just clarifying my Disney ratings, as you were receiving all of Chris Sawtelle's Disney+ ratings are specifically solely around Disney+, not inclusive of Hulu, just for the definitions for our audience and for the sake of their purposes. 54:09 So what's your Disney+, Chris? Two. Okay. I, I, I love to watch the good Hocus Pocus during Halloween. I wanna watch Deadpool. I wanna see some of the fun favorites. I'll watch Star Wars once in a while. 54:19 But again, I'm, I'm watching that one and a few, one time a year. Yeah. Yeah. I'm gonna give it a three. I, I, I used to do it more when Marvel TV shows were, were more pro- proficient. Hmm, yeah. 54:29 And, uh, but I still like the content, and when I'm in, I will usually say, "What else is happening?" Okay, uh- I just like the Disney library, guys. Mm-hmm. I just like wa- popping them on, you know? Prime Video, Paul? 54:40 Two. Now that The Boys is off, I don't really... I c- I, I go there just to check it out, but I usually forget about it. Chris? Two. Boys gone. Can't be relying solely on, on, uh, Invincible. 54:52 I ho- literally that's the only other show I, I watch too on Amazon. [laughs] And, and sometimes they'll, they'll have something I wa- I like, I, I watch Beast Games, but I'll still give it a two. Apple TV, Paul? 55:02 Yeah, I'd give it a five. Their content is great around the board. I will watch, I'm watching, like, three shows on it right now, and I'm watching something- All times of the year And Chris. Yeah. Five? Yeah, same. 55:13 I mean, I don't, I don't know how you not give it a five. Also, shout out and give credit to the Apple product team. Not only do I give them credit, I'm giving them extra bonus credit. 55:21 The fact that the retention is also retained by way of guiding us. 55:26 They're the only product that has the capability of truly capturing widgets on its own UI, at which point you're constantly always in the Apple ecosystem. You can buy Ap- you can buy movies, you can rent... 55:37 You, you can buy or rent movies and TV shows by way of Apple, in which point all libraries, for the most part, feel available and, uh, are ready, are, are at the ready and available to you should you so want. Love it. 55:48 I'm gonna give it a five as well. I feel like every quarter there's at least a show I'm, I'm vibing with. And they have the best sci-fi. Okay, Chris, Hulu- or Paul Hulu. Honestly, I don't watch that much Hulu right now. 56:00 I give it a three. It's very hit or miss. I give Hulu a four. Hulu, we in our house use Hulu both for live television, so we get SNL- Mm... NBC, all, all of the, that as, that is the package. 56:13 So I'll be curious to see how that bridge is over once it's engulfed fully by Disney Plus, at which point I guess Disney Plus would be receiving more credit- [laughs]... from me. I'm gonna give it a three. 56:24 We don't watch it all the time, but when a show hits, we are engrossed. So, like, Paradise! or Welcome to Wrexham or Alien, et cetera, you know, then we're rushing to Hulu. So. 56:35 By the way, by ironically enough, I realize as we're talking about Hulu so much, I might have to give all of Peacock ones and just give all of the credit to the, that scoring to, directly to Hulu. 56:45 'Cause the only time I'm watching NBC is literally via Hulu. Really? Yeah. Wait, you can watch Peacock on Hulu? Yeah, via live TV. Oh. So, like SNL, I watch all of my SNL product by way of Hulu. 56:57 And now you'll be able to watch it on YouTube. Yeah. So you wanna, you wanna give, you wanna go back and give Peacock all ones? Yeah. Okay. So let's do this. So we, we've got the totals for each section. 57:08 Now what we're gonna do, tally it up. While I'm tallying it, final thoughts, uh, on your platforms and your just, maybe your overall favorite? My final thought is will YouTube be here next year in the ranking? Yeah. 57:21 I mean, by the way, I think that we should have, or we could also do the same exact thing for social media platforms, though they are one and the same. 57:28 I think that next year, next year and the years to come, this is going to be a very different board. And to me, that board needs to be inclusive of TikTok and Instagram, as well as YouTube. Whoa, whoa. Mm. 57:44 That's, that's actually very interesting. I definitely can see YouTube. 57:50 Like, I, I was, I was very thoughtful about whether or not to include YouTube in here, and my thought was not quite, as they aren't producing, like, original content the way these guys are, at least yet. 58:03 But we're being... Right. For the sake of this conversation and for our audience, these are, we're being purists as it pertains to produced traditional television consumption. But 58:17 you know, when we look at the numbers and we think about what is, what, what consumer, what, what, what numbers are really being pumped, I mean, we have to remind ourselves that though someone might be watching 58:27 Widow's Bay, for example, and that if that show is getting a million views over the course of a, you know, an hour, we have to also remind ourselves that there are streamers and there are, uh, on other platforms that are garnering far more views over the course of an hour. 58:43 And what does that mean, and what does that, what, what does that mean for our business? 58:46 I think it's important for us to be thinking about and also, uh, looking at because it's gonna affect where the brand dollars go over time. 58:54 The only r- I, I- The only reason why I, that I, I don't know if I can get behind YouTube and everyone being in, in it next year is original content. 59:03 Like, that's the key with all of these guys is there's an o- original content play. Even though YouTube definitely is, gets more attention than all of these guys, 59:14 all these guys are funding content, YouTube, YouTube isn't. They're funding their own content on the platform. Right, they have a f- fund, but I understand what you're saying, Boye. 59:26 I don't think YouTube's paying for content. Uh, we've talked about it on, on other past... Uh, they are running programs where they are in a way funding content, but they're getting brands to finance it. Brands. Yeah. 59:37 Yeah. Got it. They, they made that, they made that announcement. It was like they, they, they financed, uh, or they helped back, uh, they, they did Julian's show. Uh, uh, the, the, the... 59:47 There's, there's a couple talk shows, one specifically being the, um, God, what's the T- what, what they get kids. They, uh, uh, they get kids to talk and, uh, it's like, like- Yeah... You know what I'm talking about? 59:59 Uh, I, I- Yes, I do. Yeah. 1:00:02 I'm so sorry that I, I'm sorry to the creator that I'm blanking on his name, but they did Julian, they also did- Well, if you wanna listen to that, if you wanna listen to that episode, you can find that- Yeah... 1:00:11 on the seventh episode of Future Forecast. Yeah, yeah. There you go. As well as, um- [laughs]... uh, uh, uh, what is it? Subway Takes. Uh, they gave him a show as well. Karim Rana. Karim, yeah. Okay. 1:00:23 I have all of the points. And, uh, in third place at a whopping 46 points, we have Disney+. Woo. Woo. Okay. 1:00:40 In second place with a whopping 53 points, we have HBO Max. Nice. And in first place, winning only by two points- Wait, really? 1:00:59 Only by two points. Well, I'm giving my two points to Apple right now. Makes sense. Sounds right. [laughs] So now it's four. Apple TV. Okay, you can do that. Wow. Apple TV is the winner of- Wait, let's-... 1:01:12 the streaming wars Let's rank the others. Let's, let's just go like, let's just go down the line one through six. 1:01:19 So one, two being HBO Max, Disney+ being three Next is Hulu at- No, Netflix, four Oh, uh, yes, you're right. 1:01:31 Netflix, fifth place, Hulu Hulu, fifth Um, sixth is Paramount, seventh is Amazon Prime Video, and Peacock is last You know what's great about this list? It actually feels like it, it makes sense. 1:01:48 I'm, I'm happy with this list as it stands Yeah. I don't necessarily disagree. I would maybe swap, ironically enough, I would swap Netflix and Disney, but- Yeah. 1:01:57 It's interesting 'cause Apple technically doesn't get the most viewership, um, but I think- Right... it's just, 1:02:03 you know, the full spectrum best, uh- But ironically enough, even though it doesn't get the most viewership, it is omnipresent for all the others. Mm. You know? 1:02:12 Um- At least to me as an Apple user Real quick, when I look at individual scores, uh, I gave Apple a perfect score of 20. Um, some insights, we all gave Hulu 13 points. We all gave Peacock four points. 1:02:30 Damn. Uh, the most Paul gave was HBO Max, or no, it was Apple TV at 18, and the most, uh... No, sorry. The most Paul gave was, um, 1:02:45 HBO Max at 19, and the most Chris gave was Apple TV at 18. Mm. Hm. And, um, yeah, that, that was that. Congratulations, Apple. 1:02:59 Your reward is giving all three of us free Apple TV+ for five years. [laughs] [laughs] Um, great episode. Thanks for hanging in there. 1:03:12 Uh, we'll have to go watch some shows now, and, uh, you can find us wherever you find podcasts, and we'll catch you next week. Congratulations, Apple. Peace. See ya. Peace. 1:03:25 [electronic sound plays] Cash now, more later from Opendoor gives you cash upfront for your home, plus all the profit later. 1:03:45 That's no chaos now, no cash left behind later. Skip the showings now, pocket extra profit later. This is so simple now. This is so awesome later. Or sell fast now and pop the champagne later. Cash now, more later. 1:04:00 Now available nationwide. Start your offer at opendoor.com/acast. Profits calculated after fees and costs. Eligibility and offer price may vary. 1:04:08 [electronic sound plays] This show is brought to you by The Future Party and Crosstalk Studios. Produced by Chris Sawtelle, Buja Colady, and Paul York. 1:04:18 Special shout-out to our production team, Araceli Rubalcava, Max Goolen, Shannon Kline, and Eli Tafur
