Transcript 0:00 Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the headline hammer. 0:07 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 0:18 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 0:30 That's goo.gle/workspacewithgemini. Wheelhouse DNA. Hi, everyone, my name is Boakye Kolade. And I'm Chris Sawtelle. 0:44 And welcome to the Future Forecast, a podcast where we explore the intersection between business, technology, and entertainment. Today we're looking ahead. 0:52 We're gonna talk about how studios are starting to treat movies like television, the recent uptick in actresses starting their own book clubs, and Netflix's big fight between Mike Tyson and Jake Paul. 1:03 But first let's catch up. Can, can we just, can we just give a round of applause? You know what we didn't do last week? 1:09 [clapping] [laughs] What are we- What we didn't do last week is we didn't-- It's International Women's Month, and I just gotta say, Kiara Noni, we freaking love you. 1:18 If you don't know Kiara, she is our phenomenal producer. We, she is near and dear to us. She doesn't-- She's wrapping me up right now. We're putting this in the episode, guys. 1:30 We, we are, we are allies, we are supporters, and she doesn't take accolades well. Thank you for everything. Thank you, Kiara. I'm curious how your South by Southwest was. You know what? It was, it was, it was. It was. 1:44 It was. Mm. It, uh, it wasn't something that I would say that I would totally wanted to like write home to mom about. Yeah. The Fallout activation was cool. Met Elon Musk. Was he at the Fallout activation? Yeah, yeah. 1:56 We-- So on Thursday, very intimate, you know, like it wa- it was probably around like 50 people. Prior to the actual opening, they had cast and crew get to just come see the space. Yeah. 2:08 Uh, and, and just kinda almost like a, it was like a, not a wrap party, but what was like a South by Southwest pre-trailer party. Yeah. Uh, Walton Goggins was there. Jonathan Nolan, the creator of the show, was there. 2:21 Elon came through with a Cybertruck. And then by the way, you really wanna know what's really crazy? Hearing that a Cybertruck is pulling up, not knowing that it's Elon, and just seeing 15 2:35 guys that like you know are Na- former Navy Seals, but like you are like they're clearly his bodyguards, but you don't know, just coming in, doing a full sweep of the whole space. Oh, wow. Oh, yeah. Everyone... 2:47 I mean, you, you obviously know once Elon walks into the space, you're like, "Oh, wow, that's Elon Musk." Yeah. What was he like in person? Uh, actually a pretty jovial, laid back guy. 2:59 A lot larger generally speaking than I expected- Yeah... in, in many ways. It's funny you mentioned Jonathan Nolan, because one of my favorite South by Southwest activations ever- Yeah, we need to talk about this... 3:11 was Westworld. Yeah. Several years ago, which he, you know, was one of the writers on that. And it was fascinating. I literally felt like I was in Westworld, and I'll never forget. 3:23 I actually still have my cowboy hat from it. But I, I do feel South by is a little, uh, I don't know. I didn't go this year, and I was happy not to go. 3:32 Every year I s- I tell myself it's gonna be the most exciting thing ever, and I leave a little underwhelmed. They didn't have an anchor this year. That, that, that's the real issue here. 3:42 But yeah, e- we, actually I, funnily enough, every single time anyone asks me about South by, Westworld I always bring it up. It's the number one staple, uh, I feel like of South by, but also the best activation. Yeah. 3:55 I'll go far enough to say to this day I am still talking about it- Yeah... just like yourself. It was that phenomenal. Yeah. They tried to recreate... Jonathan said specifically... 4:07 So they recreated the Fallout like nuclear wasteland or Nuketown. They, they recreated that. 4:13 Jonathan specifically requested, because he loved the Westworld activation so much, "I want to use the same company and do a version of that w- for Fallout." Oh. But it was much smaller. 4:24 So they kind of, they commandeered a hotel. They recreated... It was, it was one-tenth the space. The space, yeah. You know, you, you, you were, we were in downtown, so obviously you can't do the same scale. Mm-hmm. 4:38 But it didn't feel the same. Yeah. You didn't have the actors doing the same thing. It really wasn't like- Yeah. Interesting. I wonder if that was Giant Spoon who did the- It was. It was. It was Giant Spoon. Got it. 4:49 Now we'll talk about our first subject. Let's do it. Question. Are movies essentially just television now? Can we just talk like o- The Office? Can I just be Dwight, and you like, you're like, "Question. Answer." 5:05 [laughs] Beats. There's a conversation brewing about how movie studios are changing their release strategies essentially to mimic TV. 5:15 Basically, studios saw what happened with Barbenheimer, how it was eventized, it was the talk of the summer, and really trying to recreate that community, that passion, that marketing. There's a couple examples. 5:30 The biggest thing right now is the conversation that Sony Pictures started when they announced that they are theatrically releasing four Beatles biopics, one from each of their perspectives, in 2027 all in, in that one year. 5:45 It's directed by Sam Mendes, and it's, it's going to be interesting. There's another example. 5:52 Warner Brothers is, is distributing a two-part western from Kevin Costner called Horizon: An American Saga, chapter one and two. That's coming out June 28th. Chapter two is coming out August 16th. 6:06 In my opinion, we've seen this a lot, right? Think Harry Potter and the Deathly Hallows. Honestly, Dune part two is a two-parter essentially. Yeah. 6:18 But for some reason right now it feels unique to this time and this moment. In a sense of what, though? 6:24 That conversation by means of the movie business is, I don't wanna say dying, but evol- having to evolve and really feeling the financial strife of either being multi-million dollar big budget blockbuster or small indie film that has the big idea that can gross 10X. 6:44 Well, a lot of it is motivated by revenue and profits. Yeah. How can we get butts in seats? And we're coming off the backs of strikes, inflation, COVID. There's been a lot of turmoil. 6:58 The Avengers films finally coming to a climax. DC having to now go through a full 7:04 pivot or evolution of it in its own right because they've totally done away with the Justice League and have a new leadership coming in to- All... reevolve it. All of that. 7:15 And one of the scenarios, one of the thesises is, well, let's take Sony for example. We can shoot all four movies at once, use the same crews, essentially save money, but hopefully quadruple the profits. Yeah. 7:32 Maybe, maybe not. We'll see, but it, it... We'll, we'll know this year [laughs] I think with Kevin Costner. It's funny, Netflix has been doing this for streaming, right? 7:43 Y- with Stranger Things, y- you know, uh, releasing a season in two parts. Yeah. Money Heist did the, a similar thing. And I, I don't know if it's gonna work, to be honest. There's some pros. 7:57 This might help create that cultural conversation that a studio is looking for, and what I mentioned about the cheap facilitation of production. The con, it's really risky, right? 8:09 Like, if that first piece of content is a flop, do you go to part two? Right. But if you've already filmed them or you've, you've block shot it essentially, right? 8:19 You're already banking on it relatively being successful. It's the Beatles, right? Like, like they... I think Sony argue- Sony's always said they need to be focused on music event-ized type films. 8:31 The Beatles, it's very international. It's... I, I'm curious how expensive that movie is. I think if anything, the rights to The Beatles is probably the most, not the most expensive, but 8:41 relatively speaking probably the most expensive thing to acquire. Sony is a very interesting case study because they're one of the only studios that doesn't have its own streaming platform. Yeah. 8:53 They are actually focused on selling. They're, they're an arms dealer, for lack of better words, to the streaming platforms. Yeah. 9:03 So I find it really apropos, if that's the right use of the word, that they are the ones who are really trying to innovate here because they need to. They have to. 9:18 And they're fundamentally focused on the traditional film and television model of creating the, the content and licensing it to other individuals. 9:28 Sony Pictures chairman Tom Rothman on, you know, the sp- subject of The Beatles movie says, "The audacity of the idea appealed to us. Does audacity carry risks? 9:40 Of course, but if the movie business doesn't start giving audiences new experiences, it'll struggle to rebound. No guts, no glory." 9:49 So I do have to give Sony props for trying, and I find it refreshing in a world where there's just constant IP. All we can do is farm IP, whether it's comic books or TVs, and this is IP, right? 10:05 It's, it's the band, but the-- it's refreshing to try new things and, you know, as it seems, it's a necessity as well. You know what's so funny about that quote? 10:16 W- uh, when I'm reading it or actually looking at it physically, w- as you read it, when you said audacity, it made me f- I, I, I thought that what he meant to say is the odyssey. Like, like the actual... 10:28 Do y- b- just given the, the, the subject point of what we're talking about, the audacity of them actually spending that amount of money is insane. 10:35 But truly speaking, when we're talking about marketing and what we're saying about things being released when it comes to a feature film being done in two parts, the reality is these marketing moments really are odysseys in their own right. 10:48 I mean, let's talk about Dune. Before Dune came out, I feel like more and more I'm hearing about a movie for an entire year, maybe even four years. You hear about, uh, 10:59 b- because we're in the business, we're aware of when a book gets optioned to get developed. Or, you know, you hear about Naruto being made into a live action movie, Lionsgate's going to do. We've heard about that now. 11:11 People follow it. They're excited about it. They're like, "Is it gonna be good?" You're already talking three years out before the movie's even starting to be developed to be like... You're questioning, "Is it? 11:22 Is it not? What's going on?" You talk about your friends being like, "Oh, my God, it could be so good." You're already getting pre-invested. Can I just add to that super quick? Please. An example of that was Barbie. 11:32 I remember seeing Barbie memes of Ryan Gosling and Margot Robbie- Yeah... in their outfits on the pier- So true... like a year before the movie even came out, and it was marketing. Same with Ricky Stanicky, right? 11:46 Like just memes and like what, you know, what's... Like really taking the behind-the-scenes footage and creating that story before the film even comes out. In today's day and age of filmmaking, 11:59 how much does the film, the actual film product, actually participate in the storytelling When it comes to the marketing strategy. I would argue 12:15 as, as a cinephile who appreciates film, now more than ever, the actual film, the actual two-hour saga that we watch or that we wait to come out, is literally one-tenth of what is the actual business 12:34 of selling movies. Yeah. I would agree with that. I see films these days... It's funny, I see films as actual short films because TV has evolved over the years to be more engrossing. 12:49 It's, I, I liken TV to reading a book. And it's true that you have to include marketing as part of the overall story. 13:02 And I feel, as our society progresses, to what you're saying, the themes, the characters, the story has to be looked at holistically, not just the, these two, three hours, but the marketing, the ancillary IP, all of that is world-building and all of that draws you in. 13:22 One could say that people that go to movies, much like Boye, have to engulf the entire narrative. Not just the film, but spend three years seeing it from beginning to end. 13:39 [laughs] Well, we should talk about the next subject because it's, it, it actually connects a little bit. Right now there's a big trend, and a lot of actresses are creating book clubs. 13:56 There was a recent article published by The Cut that highlights the increasing popularity of famous women who have a book club, and the varying spectrum of their successes. Yeah. 14:09 I'm just gonna list this off because it's a very impressive list of women who have book clubs. 14:14 Reese Witherspoon, who we understand and know, Dakota Johnson, Emma Roberts, Dua Lipa, Emma Watson, Sarah Michelle Gellar, Florence Welch and Kaia Gerber. Why is this becoming such a trend? 14:29 You know, because a couple years ago Oprah had a book club, Good Morning America had a book club, and- Right... 14:35 I would say Reese, who was the first individual we, we mentioned, I feel like she became sort of the rise of this trend. 14:44 She has Hello Sunshine, which recently just sold a candle for around $900 million as far as evaluation is concerned. 14:51 She has a really successful book club, and what she essentially does is she does deals with these authors in order to market them, retain the rights, and then turn those novels, those books, into television, movies, and it's really uniquely interesting to see, especially as these other women start to replicate that. 15:16 I think it's interesting to see s- people be wowed by that idea that it's this phenomenon of book clubs becoming a thing. 15:24 I think it's important to, to, to really highlight, if I may, a couple key people that are on this list. Dakota Johnson, Emma Watson. Not to, to discredit any of the other names there, but those key names, 15:38 when strategizing how to engage audience, I look at them and go, "Well, that makes sense." Dakota Johnson and Emma Watson both were part of two of the, the largest books 15:53 that w- and ended up becoming movies, and were the protagonists in those projects, right? Harry Potter and Emma Watson, like very clearly, who wouldn't... 16:02 If y- If you love Hermione Granger and you already identify, uh, with the character, she should only be a vessel for more books for readers, right? Similarly, the Dakota Johnson and Fifty Shades of Gray. Oh, man. 16:15 Like, if a female audience is reading all of these books or, or whomever is reading Fifty Shades of Gray, let me capitalize on that same reader who now identifies me as one of their favorite characters and continue that conversation. 16:28 You make a lot of valid points. 16:30 One person as well, Margot Robbie, she's got LuckyChap Entertainment, and she's making My Year of Rest and Relaxation, which was a major title from the last couple years, and it's featured in- And Tank Girl, which is a graphic novel if you're not familiar with that one, with mutant kangaroos. 16:49 [laughs] Love it. Well, Emma Roberts as well is an example. She's made two titles into TV shows for Netflix with her production company. And I think it's important to ask, to your point, why is this a phenomenon? 17:07 Why is this important? One thing that I love, speaking of it being International Women's Month, is it's empowering. Who's the person who did The OA again? She wrote the O- Oh... Brit Marlo- Brit Marling. Yes. 17:20 I have always respected Brit Marling because she took the bull by the horns and created her own future- Yeah... by writing and then acting in her content, and that's what I see here. 17:32 You know, there, there is this sort of sexist nature, for lack of better words, of women, quote-unquote, "aging out," right, of their roles and certain roles. 17:44 Well, now if you control the IP you can put yourself in whatever you want, and it's essentially why talent are also creating their own production companies is to sort of control their own future, take it to the next level and control the IP, and then market the IP so you create that fan base and that community who's gonna now go to the theaters to see that content. 18:05 It's, you know, a marketing flywheel. I think we're, we're, we're tiptoeing around the subject just by way of it not necessarily being something that... 18:12 Or at least I'm tiptoeing around this because it's not really something that I'm as familiar around. But there used to be, it's been covered i, uh, in a lot of TV and film. 18:22 There used to be a, the thought process that the stay-at-home wife very much would go to book clubs. 18:29 Churchgoers, you'd go to church, then you'd go off to, uh, your, your women's group and trade ideas, thoughts, books specifically. I mean, book clubs really are a means for thought leadership, right? 18:43 And so when you look at Oprah, Reese, any of these, the, these individuals, they're really honing their thought leadership in sharing, saying, "Hey, ladies, I might not be day to day a part of your book club, but knowing that you're already watching my movies or watching my TV show, why don't I give you book recommendations because you already love to hear me- my thought-provoking questions as I interview people, or, or you like to hear the, the subjects that I'm covering? 19:11 Why don't I help guide the thought leadership that much more by telling you what books I'm reading?" I mean, I do it with Obama. Yeah. Wait, you do- Obama's book club is very much... I mean, yeah, yeah. 19:22 Yeah, I'm the one, I'm the one sharing my book reads- [laughs]... with Obama so that I, I- Got it... I'm really helping thought leadership- I understand... veranda So Obama's book club. 19:30 So one thing that I'm, as this is playing out, this idea of, of female book clubs, what is that version for men? Is it the Obama's Book Club? Is it comic books? Is it video games? I have the answer. What's the answer? 19:43 Podcast. Okay. Joe Rogan is the perfect example of the modern-day male's book club. But how do you create IP? So you're, but you're still saying books is the IP that he's championing. No. 19:55 I, I, i- it's thoughts and jokes and comedy. Men relate more, m- I, I... This is such an overgeneralization, but men tend to relate by way of comedy. 20:06 There are so many male comedians that are thought leaders just by way of their podcast, whereas you don't see that translate the same way with women. There are such f- there are so many phenomenal female podcasts. 20:20 It's more me just saying that, that comedians can translate instantaneously to a podcast and do just their schtick because every single joke they're doing is very much a relatable notion of, uh, 20:34 here's a new thought-provoking idea. Here's a new idea. Yeah. They're, they're li- ve- they're essentially layups that men go, "That's how I feel." Yeah. "That's a new idea." 20:43 I definitely think this is a case study that talent people should be looking at. How can I own IP, create community, and turn that into long-form content? 20:55 Very similar to what we were talking about earlier, which is we need to think through marketing, and by we, I mean the entertainment industry, in order to get people to sit in those seats, watch the movies, and think of the larger picture of the stories. 21:09 [upbeat jingle] Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 21:22 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 21:33 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 21:44 That's goo.gle/workspacewithgemini. [upbeat jingle] All right, let's talk about the next topic, Netflix's big fight. 21:54 Netflix is about to air a really big, quote-unquote, boxing mega event in July between Mike Tyson and Jake Paul. 22:04 The event's going to be held at an 80,000-person seat arena, AT&T Stadium in Dallas, and will be included for all Netflix subscribers. Think of it as, like, the new pay-per-view. 22:16 This can be seen as an expansion of essentially Netflix's live sports strategy, which they have not been shy about. They recently signed a 10-year deal with WWE valued at over $5 billion this year. 22:29 They're doing a lot of sports content from Full Swing to Drive to Survive. What does this mean? A, is Jake Paul gonna get knocked out? B, is this a smart move for Netflix? I, I, I'm not trying to discredit 22:43 either of these two parties, but is it a mega event? I feel like I've, I've seen this already 10 times, so I'm kind of, like, exhausted. It's kind of, it's almost like we're, we're getting to, like, part six. 22:58 This is very much the same strategy of a movie marketing long haul, right? I would say that this is Jake Paul's part six, part seven of a film. [laughs] N- n- no, truly, right? Because if you l- Rocky V? 23:12 Well, yeah, 'cause if you, if you look at, like, the narrative, it's really people following Jake Paul as a movie. And, and go with me here, guys. 23:21 If Jake Paul is a film equivalent to that of, like, a Rocky, as you say, part one was following Jake at his attempt at becoming a legitimate boxer. 23:30 Every single time he fought someone, everyone was, like, laughing and poo-pooing, being like, "He can't do it. He is an idiot. What a fool." And each time he fought a new person, 23:40 I mean, he's fought quite a bit, he's fought an array of, of fighters, both MMA fighters and actual true boxers, and each time there's been questions around them, and I would say each fight is a part of a film, and now we're kind of getting to, like, part seven or part six. 23:58 Well, in this case, I'm gonna be very interested to see whether Jake or Mike wins, 'cause I, I feel like Mike is a beast. Like, even though he's however old he is, like 50-something years old, the guy is a vegan. 24:11 He trains extensively. I, I just, uh, he's, he's definitely has the Buddha thing going on, but I think if you get him in a ring, he's gonna tear you apart. 24:20 But at the end of the day I think a lot of people will watch it out of s- pure interest. Like, we just wanna see what's gonna happen. Right. You know? So I, I think it's a good move for, for Netflix, for sure. 24:31 I'll be very curious to see what the concurrent viewership is, or if they even let us know what the concurrent viewership is. At the end of the day, f- here's what I think. I think smart for Netflix. 24:41 They're doubling down on what they say. They're getting that attention. Smart for Mike Tyson, who this generation doesn't really know, like Jake Paul's generation doesn't really know him as much. 24:52 Super smart for Jake Paul. I gotta give credit to the Paul brothers, whether you like them or hate them. Most people hate them. They are so smart. 25:00 They leaned in to what they were good at, now becoming extreme sport stars, athletes, really, between boxing and wrestling, leveraging their investments and their, their drinks, whatever. Also really smart. 25:15 So I wanna end with this. Uh, it's a quote from Mike Tyson. Uh-oh. Are you gonna do the lisp? No, I'm not gonna do the lisp. I can- You're not gonna do the lisp! I can't do the lisp. 25:24 "I'm very much looking forward to stepping into the ring with Jake Paul at the AT&T Stadium in Arlington, Texas. 25:30 He's grown significantly as a boxer over the years, so it will be f- a lot of fun to see what the will and ambition of a kid can do with the experience and aptitude of a GOAT. 25:41 It's a full circle moment that will be beyond thrilling to watch, as I started him on his boxing journey on the undercard of my fight with Roy Jones, and now I plan to finish him." No joke- And we'll finish him... 25:54 if, if Mike Tyson knocks him out, it's rigged. No, no, I'm serious, because that's an inf- that's a, well, that's just a phenomenal story arc. [inhales] It's about that time, my friend. What time is it? 26:07 It's hot take time. Hot take time. [air horn] All right. [imitates air horn] Chris, tell me your hot take. It's hot take time, guys, and I'm gonna do a little bit of a twofer. 26:18 I predict that this next year to two years is going to be the battle of the middle-aged white man consumer, meaning that we are going to witness all the streaming platforms are gonna be in a battle for the retention of the white male audience. 26:40 I say this because so much of the media cycle talks about diversity, 26:46 and not, again, this is not suggesting that we shouldn't be talking about all these things, but there is a strong lack of inclusion for white men, ironically enough, uh, or at least that's the diaspora, uh, consensus. 27:01 And so because of that, you, we, you see a lot of the non-PC voices going to other distribution platforms to feel, quote-unquote, "safe" or, like, like, not be forced into the PC world. 27:16 And given that sports is being now acquired, so many sports licensing deals are being done. Literally, we talked about it, like, three podcasts ago with Fox. What was it? Fox, Disney. Yeah. 27:30 Like, that whole- Like the me- the new mega sports stream... the new mega. Yeah. It just highlights how much of that audience is now available, 27:39 uh, or I think it highlights how that audience, everyone's trying to target that audience from a streaming per- perspective. 27:45 And someone, some McKinsey analyst had to do it, had to, like, do the numbers to showcase that, like, that's- Yeah... the next place to target. 27:53 And so I think that's what we're witnessing with these, with this, the acquisitions of, you know, s- rights to the WWE and Jake and Tyson. So yeah, that's my thought. Okay. The, the other one is just a quick, 28:06 I think TikTok's not gonna get banned. Keeps us, uh, on our toes that we can talk about it, uh, next week or, or what happens. See if I'm right. Put another check on the board. All right. 28:17 I'm gonna riff off of your TikTok one, because it, it is also my hot take. I'm not gonna pretend that I know if it's gonna get banned or not. 28:24 I, I will agree with you that now feels more than ever that it's the most likely. Like, it just, the bill just passed in the House. It's going to the Senate. Biden's already said, "I will sign this," 28:39 if, again, if ByteDance doesn't sell, and th- the theory is By- ByteDance won't and doesn't want to sell. Neither here nor there. 28:49 I feel that what it's going to do, whether it sells or not, is it's, there's going to be a huge push away from the TikTok platform by major creators and everyone who uses it to build their following, build their audience in other places as a protective mechanism. 29:09 Because even just the fact that it's a conversation and it's a conversation that keeps coming, the smart people will understand that they can't just accept that it's not going to be banned, but that there is real potential, and invest their businesses in other places. 29:24 And, and platforms rise and fall. You know, recently there was news that the OG YouTube creators like Lilly Singh are not even using the platform as much anymore. 29:36 And so- Well, a lot of YouTubers aren't even using the platform anymore... and so at the end of the day, 29:42 I feel creators, talent, they're going to migrate, whether it's to a new app or an existing channel, away from TikTok. All right. Maybe we'll see more podcasts, more newsletters. All right. Yeah. Today was a good day. 29:57 We talked, we listened, we conquered. Thank you all for tuning into Future Forecast. Get it every week wherever you get podcasts, and we'll catch you next week. We conquered. [laughs] Wow. Wow. 30:11 You've been listening a little too much to Elon Musk. [laughs] The Future Forecast is produced by Wheelhouse DNA for Acast. 30:19 Our executive producers are me, Boye Kolade, along with Fannie Baudry, Cassie Berman, and Leah Sutherland. Our audio producer is Kiara Noni. Our audio engineer is Matthew Blocka. Our editor is Nick Kursiemy. 30:33 The podcast is hosted by yours truly, Boye Kolade, and Chris Sawtelle. Thanks for listening, and see you next time. [upbeat music] Hey, we're Nick and Jack, hosts of The Best One Yet. 30:46 Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 30:52 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 31:03 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 31:14 That's goo.gle/workspacewithgemini. This show is brought to you by The Future Party and Crossix Studios, produced by Chris Sawtelle, Boye Kolade, and Paul York. 31:26 Special shout-out to our production team, Araseli Rubalcava, Max Goolen, Shannon Kline, and Eli Tafur
