Transcript 0:00 Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 0:07 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 0:18 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 0:30 That's goo.gle/workspacewithgemini. [bright music] Wheelhouse DNA. [gentle music] Hi, everyone, my name is Boye Kolade. And I'm Chris Sawtelle. 0:45 And welcome to the Future Forecast, a podcast where we explore the intersection between business, technology, and entertainment. Today, we're looking ahead. 0:52 We're gonna talk about how the fashion industry is struggling to find buyers and investors, the popularity of March Madness, and how albums are now franchises. But first, let's catch up. How was your weekend, Chris? 1:05 My weekend was fine. My weekend was great. Whether I did or did not do anything, I feel like, uh... I don't know how I feel. 1:14 I f- I feel like that vibe of that song, it's like, I feel like I'm like, "Kiki, do you love me?" [laughs] "Are you riding? Uh," and you know, "Da, da, da, da, da." I just, I feel like that song. I just feel good. 1:26 Yeah, you- It's like light, it's groovy... you gotta, you gotta glow about you. It's somewhat controversial. [laughs] Did I, did I not get with Miss Ye? Oh, man. Man, oh, man, oh, man. 1:38 I don't know how I, I, I don't, I don't know how Drake is, if I'm being honest. 1:41 I don't know if you've seen that video where, uh, after the beef, after Kendrick comes out and just slays and just says, "No one is close to me." I didn't see the video. Tell me about the video. 1:51 For those that are not aware, a lot of people have been associating J. Cole, uh, Drake, and Kendrick as, like, the Big Three- Mm-hmm... is what they're calling it. Yep. 2:03 The Big Three being, like, the three big kings or the titans of industry in the music into these- Three Musketeers, Three Amigos. Exactly. 2:12 And for the most part, I think everyone g- I mean, I'm a, I'm a Kendrick ride or die. Yeah. And I would say for the most part, Kendrick always shies away from it. 2:19 He's not one to, like, really, he doesn't jump in, do the whole whatever. He'll, he'll joke, he'll participate in other things. Yeah. But- He doesn't seem like o- one for huge beef. Yeah, exactly. And 2:33 I wouldn't necessarily say it was beef, but more like he doesn't, like, talk about, "I'm the best." Yeah. Not, not gallivanting around, in a way. And recently, he basically calls himself out. 2:45 He's not calling himself to be the GOAT, but he comments explicitly on the fact that he is... It was something like referring to the Big Three, but he's like, "The Big Me" or something like that. I'm paraphrasing, but... 3:00 Yes. Uh, the hip-hop community was talking a bit, Joe Budden I think specifically came out about it, talking about the associations of Michael Jordan and Kobe and LeBron. 3:12 Like, all these conversations they put similarly to hip-hop. Basically, Kendrick just comes out and goes, like, "Fuck all this shit. 3:20 I'm not letting people just associate me with these three pe- uh, uh, the, the three of us and just put us all together. I'm not doing it. This is bullshit." 3:28 Uh, Drake, let's be real, he's ain't fucking done shit that's any good. Like, I didn't even mention 4. Everyone's mad at Drake. Why, everyone just seems mad at Drake. 3:35 I mean, a big commentary is that Drake hasn't come out with anything as unifying and as phenomenal. He hasn't had a good album in, in a minute. He's always on the charts. I liked Views. 3:46 Views was, I think, the last big Drake album. Yeah, but when was Views? A long time ago. 2016. That's a long... I mean, I, I, I, I agree with you, and I like Drake. I love listening to Drake. I, I, I love... 3:58 But, but, dude, for all the dogs, uh, d- can we say that that album was any good? I don't know. Hmm. Uh, anyway. Yeah, I, I, I can't. I'm sorry, I can't. Uh, Kendrick just gets better over time. L- like, like wine. 4:12 [laughs] Uh, you know what I mean? All right. Yeah. All right. Well- So yeah, so that, that basically was the big beef. 4:19 Oh, but then most recently, he was play- he was, um, live, uh, a- at a concert, and everyone's been like, "Drake, are you okay?" 4:28 After the line coming out, 'cause Kendrick coming out and saying it, or, it's a little bit like, ooh, that's- Mm-hmm. You gotta be shook. And, and Drake was like- Yeah... "I'm fine. 4:36 You don't know what you're talking about. Blah, blah, blah. My life's great." Yeah. Well, I know Metro's upset with him, and this whole new album with Metro and Future, but we can get into that a little bit later. 4:47 Dude, on social, it's phenomenal. Like, it's kind of... Honestly, this is the hip-hop version of the Katy Perry/Taylor Swift beef. It's really becoming the Avengers. 4:56 Like, like, if you look, go on social media, The Breakfast Club. Like, everything on, on social is breaking it down, and it's very much, like, DC versus Marvel type vibes. So interesting. 5:07 And I, I, yeah, I'm, I'm so here for it. They've also commentated on the fact that, like, this is gonna be phenomenal for hip-hop. Yeah. Just as a means, like, it makes it exci- exciting again. Yeah. 5:17 It brings us back to those '90s, early 2000s Eminem diss. You're foreshadowing a later topic, so- No. Yeah. Is that what I'm doing? A little bit, maybe. [laughs] Am I, am I helping us lead in? Is that what you're saying? 5:30 Well, before that- Okay... we should, we should talk about our first topic, uh, which is fashion. Oh, I thought it was the fir- hmm, I thought I was that good. Damn it. 5:36 [radio screeching] Well, let's talk about the fashion world. Let's talk about it. 5:43 So there's been a recent drought in fashion deal-making with a lot of brands really who are looking to sell, getting far fewer interested buyers, uh, and also investors, people who are looking for investment. 5:57 Brands now are being valued on their profits rather than their growth sales and, and the hype, meaning lower payouts for founders and investors And this is really kinda forcing brands to accept lower prices, uh, look for a wider pool of potential buyers or, or wait for a whole, you know, market conditions to change. 6:24 I think this is rather interesting because it feels like it's projecting the issues of the larger economy, but to see how it's manifesting itself in the fashion world has been quite interesting. 6:39 The one brand that seems to be maybe pseudo immune from this issue is Skims. Uh, last year, Skims was valued at 4 billion 6:51 on an estimated annual sales of 750 million, which is pretty high. Uh, but I think that's like the Kim Kardashian effect. 7:02 I think the big story, to me anyway, here is I think when talking about fashion investment or high fashion- Mm-hmm... 7:11 part of fashion is sta- Part of fashion, you truly need to stay within the zeitgeist, staying within pop culture and being pop culture for lack of a better term, staying relevant. 7:21 I agree there is a relevance of culture that brands need to have, 100%, but I feel like what this is calling to is that hype is, is not enough. You know? 7:36 I remember several years ago, Supreme was bought, and it was huge. That acquisition was one of the biggest for that time, and I just feel like th- those times are over. 7:50 Yeah, so basically VF Brands acquired Supreme and- Right... the owner of, uh, North Face is also VF. 8:00 So it, it's, it's really interesting that these buyers are looking at, hey, yeah, I see the hype, but is it making money? Is it driving sales? But Supreme was making money. Supreme was making real money. Yes. 8:17 Supreme was very smart. I mean, I think the beauty of Supreme w- I mean, I'm not, I'm not saying the evaluation was at all [laughs] anywhere near where it, uh, was deserving to be. 8:26 But Supreme, I feel, very much from a business perspective, did a phenomenal job with their drops, right? Every single time it was coming out with a new product, T-shirt, hoodie, et cetera, their drops made it... 8:43 I remember so many people lining up just to get an item. Yeah. The question, though: Was Supreme profitable, right? That's the question. Like, yes, they were making money. They were the biggest 8:57 really fashion brand at that moment in time. Mm-hmm. But, you know, neither here nor there. I think really what, what we're seeing now in the industry is that, uh, not a lot of brands are doing well. Yeah. 9:11 You know, and you have, like, the big, like, you have Kering brands and LVMH, and they're really the big buyers in this space. Mm-hmm. 9:19 And, you know, uh, that and, like, private equity funds, but they're not buying because they're not seeing the revenue. Well, profitable or not, I think we can both agree that at one point in time it was supreme. Ha ha. 9:37 [laughs] Ha ha ha ha. Whoo. Chris got the jokes today. [laughs] Well, I think, I think... Look, at the end of the day, what I feel is happening is this is a signal for the larger economy. Right now, 9:55 Wall Street is, is not valuing businesses based on just their sheer growth or their top level numbers. You know, it's interesting. 10:06 I wanna leave the fashion world for a moment, but the last two decades has been this idea that growth is at all costs is sexy, given companies like Facebook, Snapchat, et cetera, and that's permeated to other industries like media, like fashion. 10:26 It's, it's that hype. Are people buying? Are people paying attention? Are they clicking? Blah, blah, blah, blah, blah. Recently with COVID, with inflation, with interest rates, 10:40 sexy now is, are you making profit? Do you have a healthy margin? 10:46 That's what Wall Street is rewarding, and there's a whole trickle-down effect where investors now are looking at profit and margins because that's what is likely to IPO in a healthy way. 11:02 That's how they're gonna get their ROI, is if the business is ac- if it's actually a business. I think the savvy sharks, the savvy investors aren't as attached to that brand value as the dollars and cents, and they... 11:19 And I, I believe the market wants to see money today, not the promise of money tomorrow. That's my, that's my two cents. And look, those, the hype brands can still sell 11:32 because, you know, we're history is cyclical, right? I think we're just now in, like, a little bit of a valley, but it's gonna be up to the appetite of the financiers if, if they feel they, 11:44 that hype culture trumps actual money in the bank. And I think this really, this, what we're talking about is the current state of the market is that it doesn't. Yeah, that's... I mean, we're just... Yeah. 11:57 But we're all... I would say that we're in a recession, and that's why. Yeah. Right? Blame it on the recession. [laughs] You know who does have money? Everyone who's betting on March Madness. Oh, man. 12:11 So March Madness happens every year NCAA crushes it. This tournament started last week, and it's cementing itself as one of the most wagered-on sports competitions of the year. 12:26 The American Gaming Association predicts that $2.7 billion will be legally bet on both the men's and women's tournaments, which is double the amount bet on the Super Bowl. 12:38 Granted, the Super Bowl is one event, but that's still pretty massive. It's interesting as we're talking about recession and economy that so much money is being spent, still in a different pocket, but what do you think? 12:50 Are you... First off, did you create a bracket this year? I did not. Do you normally? Uh, I don't. 12:57 I have done it in the past, usually when it's a work, when, when, when someone else starts the, uh, the bracketeering, so to speak. Yeah. But I didn't. I didn't do it. I'm not as basketballified. 13:12 So that's a word, basketballified [laughs]. Well, you know, we're gonna make it one. Look it up in the We- in Webster's. Okay. Uh- Word of the year, basketballified... 13:21 I'm just saying I'm, f- uh, future forecast, I'm gonna... My, my hot take, basketballified- [laughs]... will become part of the Webster lexicon. Okay [laughs]. Mark my words. No, no. [laughs] I, I, I never... 13:34 Fantasy football I could all day long. I think it's cool if everyone jumps in, but, like, it's so much luck. Yeah. So this is, like, one of my first years in recent history that I feel like I created a bracket in this 13:47 new age of going online and not just doing it on paper. I've never been, like, a huge bettor on- Yeah... on games and sports, but I get it. 13:55 Like, I'm not, I don't watch college basketball, you know, but the, there's something about the tournament, the story behind it, and, and then when you create a bracket and your, even just your ego being in the race, it's, it's invigorating. 14:11 It's, it's addicting. So I'm, like, looking at my bracket. We're watching the games. And, and so I get that, that so many people are paying attention to it. 14:19 But I think this year, what's fueling a lot of the attention too is actually not even in the men's space, which has traditionally been the most popular- Yeah... but the women's with Caitlin Clark. That is very true. 14:31 I wanna say Caitlin Clark is crushing it and is really making a name for herself, but also for women's sports as a whole. I think Caitlin Clark is the biggest athlete on the planet right now. Whoa. Right now, yeah. 14:46 Who's being talked about more than Caitlin Clark right now? But perhaps, I mean, actually, that was gonna be my question. I think what's so interesting is w- I think what we forget is how much the media takes control. 14:57 Traditional media truly does make the stars, and that's not me trying to take away from Caitlin by any means. I'm saying obviously she's helping position the story just by way of being phenomenal. Mm-hmm. 15:08 But there's something to be said if the last second shots and the things that she, and the points that she's putting up was not being done, there wouldn't be a story that people would actually want to cover and do. 15:19 So Google search data from last month shows her almost even with LeBron James when it comes to search interest. That's crazy. She just became all-time leading scorer and holds the single season scoring record in NCAA 15:34 Division I. She recently beat, I think, Steph Curry's- They matched... or they matched Steph Curry's record. I don't know if you've seen the shootout, uh, or the, the three-point shootout. 15:46 For a second, you think that, that she's not gonna make it, and it's like, but the last-minute shot, she just, it pulls off and- Love it... yeah. She, 'cause she d- she was missing her shots in the beginning as well. Oh. 15:58 She was not hitting them. And you're like, "Ooh, this isn't gonna be a good one" [laughs] And towards the end, she just- She's on fire... bucket after bucket after bucket. 16:06 A little bit more on just the fervor around the NCAA. So piggybacking off of Caitlin, her March 6th game between Iowa and Ohio State was the most watched season game in 25 years, with 3.4 million people tuning in 16:23 to watch Clark break the college basketball all-time scoring record, and it beat viewership numbers of the NBA that night. 16:32 And that, combined with tickets to the Final Four right now, are currently being sold for upwards of, I don't know, $390, which is unprecedented considering we don't even know if Iowa's gonna make the Final Four. 16:46 And this is women's. It's a really unique time to see these kind of numbers. I will say, take the game aside, which has been interesting, I would factor a couple things in here. Okay. 16:57 Yes, Caitlin is playing phenomenally. There are many, uh, uh, many of the players, generally speaking, are playing very well. But there's also an element, and this is, this is where I have to say, like, 17:10 the WWE has done so well. Mm-hmm. There's a, there's been a lot of chats on and off the court. There's been... N- not to say that we all like to see a fight break out, 17:23 but there have been some fisticuffs had on the courts. I d- I don't know if you've seen it. No. But oh, oh, yeah. I mean, the beefs and the chats, the trash talk- Yeah... going on, I mean, I don't know how they're... 17:37 I don't wanna say that I don't know how they're getting away with it as students, but just some of the w- the attitude delivered while they're w- at, in the press conference I'm blown away by. Literally, um, what? 17:50 A couple weeks ago, this was like, like, March 10th. It was, it was, uh, LSU. It's always LSU. [laughs] LSU and South Carolina were playing. Guys or gals? Or women's. That's what I'm saying. 18:03 The, like, the women are getting into it, like, full on. There's exchanges going on- Yeah... to where it's exciting to watch, I'm not gonna lie. Yeah. It makes you go, "Whoa!" Well, here's- "Draymond Green, move over"... 18:17 here's- What I personally believe fuels a lot of that, and the elephant in the room, is the NIL sponsorships. Yes. Yes. These college athletes are now celebrities. 18:31 And, and they were popular before, but they're actually making money off of, off of that attention. 18:37 So the more that their personality's off the court, not just their talent, the more attention is being garnered and headed their way. 18:46 And so, to me it's, it's no surprise that this is an all-time high for money going into March Madness, because it's a perfect storm of all of these things, of, of talent, and the financial investment going in by way of these sponsors, and the, the rise of legal betting. 19:05 I'm gonna be excited to see who wins both the, the men's and the women's. 19:08 And I think, I'll send on this, if Caitlin makes it to the NCAA finals with the Hawkeyes, I think that final's gonna be bigger than the men's final from a viewership perspective. Is that a hot take? Mm. No. 19:23 [laughs] I stole it from someone else. Oh, Ashley? Yeah, she told you. No. Yeah. All this highlights, guys, is that beefs in media make for great ticket sales and more money and, and more profits. 19:38 That is a perfect segue- Whoa. What?... into our next topic. Get 'em! [slurping] [electronic music] Hey, we're Nick and Jack, hosts of The Best One Yet. 19:51 Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 19:56 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra log-ins, just personalized AI for the way we work. 20:07 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 20:18 That's goo.gle/workspacewithgemini. [electronic music] And we're talking about the world of music, album franchises. 20:29 So the idea of the album franchise, the sequel album, is not necessarily new, right? Think Kanye's College Dropout trilogy, Kid Cudi's Man on the Moon, Jay-Z, Lil Wayne. We could go on and on. 20:45 Well, Jay-Z with The Blueprint, and then Lil Wayne with The Carter. Correct. But right now, it feels like we're at a fever pitch. So Future and Metro Boomin released their first part of their album, We Don't Trust You. 20:57 Uh, Kanye and Ty, o- obviously with Vultures and Vultures 2, Beyoncé. But they haven't even come out with it yet. They haven't, but they're talking about it. Mm. So, so we know. They've announced season two. 21:08 [laughs] Leave it, leave it to Kanye to talk about it. They've announced season two. Beyoncé, she had Renaissance I. Right. Her next country album is theoretically Renaissance II. 21:21 To me, this reminds me of the conversation we had the other day about films and the movie industry. Like, for example, Sony releasing the Beatles movie- Mm-hmm... four of them in one year. 21:35 Something's in the air, where people feel like they need to... It also reminds me, I'm gonna combine another topic we spoke about, this idea of nowstalgia, right? 21:44 This hyper s- fast way of, uh, looking at nostalgia of things that didn't happen decades ago, but years or even months. 21:54 So the idea that these albums, these movies feel the need to release sequels so quickly, like, why do we feel that that is? It's, it's a unique phenomenon to me. 22:07 But it's so fast, because, like, again, r- real quick, Kanye, that was over a decade plus, right? College Dropout, Late Registration, Graduation. But now these are happening, like, within a year. It's so fast. Right. 22:23 I mean, I think this is more a conversation around out of sight, out of mind. 22:28 I mean, we talk about it on social, we, uh, we talk about it from a work perspective all the time, where you have to constantly keep your audience engaged. 22:37 The, the minute, if you're on TikTok, Instagram, Sn- any, any of the platforms, the minute you stop posting, even for a day, or if you don't keep up a cadence where your audience has an expectation of knowing where you're gonna show up and when it's gonna be, and you don't keep them in, in the conversation, they forget about you. 22:58 And then you have to drum up and start all over again and remind people to watch you- Yeah... or to listen to you, or to, to read you. Yeah. 23:06 But what's being highlighted so well in the album franchise, whether it be music, movies, et cetera, it's just a way to say, "Hey, here's chapter one of the book. Here's chapter two of the movie, three, four." Yeah. 23:19 You already know what you're gonna get, so it's more a reminder of, like, "Hey, guys, this next one's coming out." Movies, I think it's so smart, one, 'cause it's cost-effective. Yep. Right? 23:27 Like- 'Cause you film it all at once... block the whole thing- Yep... get it all out of the way. It already is expensive as all hell- Yeah... so then just have it all being back to back. 23:34 It's so true about what you're saying about how they have to be in the conversation, and they have to release content, and I feel this happened more recently. And I do feel hip hop was really good about this. 23:48 Drake was really good about this. Taylor, too. It's just a constant... I would also say Beyoncé. It's like album one's done, making your next album while you're tour- Right... touring. 23:59 Album, next album comes out the next year, and you kinda have to to be a part of the conversation. But I think what's even more enlightening is why. 24:09 Why in this day and age do we feel the need that we need that artist to do something new all the time? It's a byproduct I feel of the, the social attention hitting our-... 24:22 eyes and ears all the time just through social media, technology, streaming, et cetera. Yeah. Well, consumer mindset, right? Yeah. We wanna consume, consume, consume. 24:30 I think, you know, there's a window where people, I, I think consumers or audiences are willing to give grace periods, of course, 'cause they understa- I mean, they understand these things take time. 24:43 What you mentioned earlier, uh, when we were talking about Drake and, and Kendrick, this idea of the Justice League, Avengers, or, like, the DC, Marvel, and the drama that we're seeing. Mm-hmm. 24:55 I feel like the theme of today, the drama that we see outside of the art- Yes... of the sport- Yes... uh, of the product, is part of the story. Oh, absolutely. 25:08 And whether people are intentionally doing it or not, I think there's people who it's just generally them, but I think there's a group of people who understand that manufacturing or creating storylines in actual reality [laughs] It's a science now. 25:25 Yeah. It's an absolute science. It's- Kanye's doing it on purpose every single time. It's part of it. It's why it's, that's why it's so sad. Yeah. 25:31 It's, it's, it's, it's part of it, and we eat it up, and, uh, the, the smart people will do it maybe in the right way. Yeah. Are you, are you saying that P. Diddy's coming out with an album, uh, soon? 25:44 [laughs] I don't know about that one. No? Oh, oh- I don't know... oh, got it. The, oh, so he's not doing it for, for an album release. Yeah, I don't know. We'll probably be talking about him another day. 25:57 Hot Take Time, everyone. Here it is. Wait, what time is it? Hot Take Time. Hot Take Time. [air horn] Uh, okay. We got a little one today. 26:07 So this weekend, I was hanging out with Paul, and I got a chance to ride in a Waymo. And- I saw that. Yeah. I saw that. And, uh, I love it. 26:19 I felt safer in Waymo's full self-driving, driving version than when I was at the wheel with Teslas. I am predicting that sometime in the next... This is a, this is a long, a very long, far out 26:37 hot take. Okay. But sometime in the next decade, getting your license will be very hard. Oh, really? It might be, it- Oh, I get that... it might even be illegal to drive. 26:51 And the generation of kids coming up after us who y- you know, you know when, remember when you had to get your permit and- Yeah... take a test- Mm-hmm... and then you, you're so happy. 27:02 Everyone's just gonna be riding in autonomous- We're moving, we're moving in that direction... crashes. Another ancillary prediction, maybe a little sooner. Okay. A lot of Uber drivers are gonna lose their jobs. Mm. 27:14 There's gonna be a lot of unrest. It's un- it's unfortunate, but it's going to happen. When you sit in that Waymo and you ride in it, you're like, "Oh, my goodness. It's over. The future is here." That's my hot take. 27:28 Can we just make a note for our hot takes, let's, let's, let's try to keep the energy, uh, positive? [laughs] You know? Let's not, let's not have these things be... We're not Nostradamus here. Well, here's the positive. 27:41 I can take a nap now. There it is. There, there we go. I can get some work done. Yeah, there we go. [laughs] There we go. Uh, I'm gonna do something similar. Not in, not in to- Um, mine's a little bit more positive. 27:53 Okay. Uh, I'm gonna do an addendum first on yours. Ooh, okay. Ooh. I'm a little nervous. I thought I'd make a little alteration. Boye 28:03 made a, made a hot take to recall, that everyone recalls two weeks ago, I believe, about Stagecoach. Oh, yeah. And he commented on Stagecoach in that Beyoncé would, would, uh, open, no, not open. 28:20 She would be, like, the big talent- Would, would play next year... for next year. For next year. Yep. 28:25 That's a year from now, and I, I, I feel like that's, that, it's really hard for me to think that, that we're gonna have to wait that long to find out if that prediction comes true. 28:36 And, and I thought that I would just come out to say, "Hey, it's really quite busy at Coachella," and her album came out, and it is a country album, and it is Beyoncé. 28:52 So why wouldn't she just get more hype, more marketing, and more play by way of a surprise showing at this year's Stagecoach? It, it is possible. Look how mad you are. Look how, look at- No, no, no... look at you. 29:08 Look at you, just like, "No, no, no." I, I, I had thought about it, but I didn't think it could happen. Why? Why? Why? I just don't know. Maybe I just- She would never wanna do that. It is very white, I will say this. 29:22 So- It is very white at Stagecoach... that was part of it. That was part of it, is they have to do it so right, because I went to Stagecoach for the first time last year. 29:30 There were some Black artists that played- Yeah... but I was walking by some people and how they were talking about Black people. I'm like, "Okay, this is-" Whoa, really? "... 29:38 this is still very much-" That's very frustrating to hear... like... So I, I don't know that she would be totally accepted. I think there would need to be some groundwork laid. Oh, interesting. 29:47 I didn't even think, I didn't even think about that. I th- I just feel like your music's coming out, you're doing the whole thing, you're going country. Why, like, you're not playing Coachella, like... Yeah. 29:56 You know what I mean? You know what I mean? Yeah. Well, we'll find out. Something, I almost feel like you have, like, insider knowledge or something. [laughs] Whoa, whoa, whoa, whoa. No, no, no, no, no, no, no. 30:07 Don't do that. Don't do that. I'm just saying it could happen. Okay. And if I'm right, you know, it's another point on the board. For both of us. For both of us? You get a half point. [laughs] Okay. 30:21 Uh, anyways, good ep today. Uh, thanks for tuning in to Boye and Chris, Chris and Boye. We'll catch you next week. Find us wherever you find podcasts. Peace. The Future Forecast is produced by Wheelhouse DNA for Acast. 30:39 Our executive producers are me, Boye Kholodey, along with Fanny Baudry, Cassie Berman, and Leah Sutherland. Our audio producer is Kiara Anoni. Our audio engineer is Matthew Blocka. Our editor is Nick Kursiemy. 30:53 The podcast is hosted by yours truly, Boye Kholodey, and Chris Sawtelle. Thanks for listening, and see you next time. [outro music] Hey, we're Nick and Jack, hosts of The Best One Yet. 31:07 Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 31:12 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 31:23 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 31:34 That's goo.gle/workspacewithgemini. This show is brought to you by The Future Party and Crossix Studios. Produced by Chris Sawtelle, Boye Kholodey, and Paul York. 31:47 Special shout-out to our production team, Arutseli Rubalkava, Max Goolen, Shannon Kline, and Eli Tafur.
