Transcript 0:00 Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 0:07 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 0:18 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 0:30 That's goo.gle/workspacewithgemini. [musical sting] Wheelhouse DNA. [gentle music] Hi, everyone, my name is Boye Kolade. And I'm Chris Sawtelle. 0:44 And welcome to the Future Forecast podcast, where we explore the intersection between business, technology, and entertainment. Today, we're looking ahead. 0:52 We're gonna talk about how the H.Wood Group is getting into the media game, how MrBeast is leaving his management company, and how one company is disrupting the secondary trading market. But first, let's catch up. 1:05 Chris, did you see the Tom Brady Roast? [blows raspberry] I, I did. I did. Uh, I didn't get to watch the entirety of it. The GOAT himself. Uh, that's how they sold it, right? There was the G-O-A-T, and they had a... 1:20 They even had a goat. I saw the goat on the screen. [laughs] I'm like, "This is too much." You know who really got some love? Who? Bill Belichick got a lot of love for his time. I heard Drew Bledsoe did as well. Really? 1:34 Yeah. I... That's good to know. Yeah, yeah. What was... Did you hear anything specific about Bill? Okay, let's think about this for a second. Could you imagine- Did he go up and do a roast? Yes. Okay. He went up... 1:46 He- so he went up and did roast, but also could you imagine you're going there to celebrate someone who you, you do truly have great love for but left you to go do his own thing for, for his own legacy. Yeah. 2:03 And then you're coming off the back of literally getting fired. Everyone's celebrating and talking about you being one of the best coaches, if not the best coach, in NFL history. Yeah. 2:15 And then getting fired from Robert Kraft, which was known. They parted- Yeah... ways, but Robert Kraft- Who was also in the building... 2:23 who was also in the building, which it was very awkward, and everyone's been talking about that. Robert Kraft fired him, and then f- the other reason why it's so 2:33 sad and awkward, we're talking about, like, the Patriots, the royalty and the legacy of this camaraderie that's Gronk, Tom Brady, Bill, Robert Kraft, like, that whole community. Julian Edelman. Julian Edelman. 2:47 Randy Moss, even though he doesn't have a ring. Yeah. [laughs] Uh, they talked about that. Yep, yep. 2:52 But what, what's so sad about it is that what used to be celebrated as, like, this great brotherhood was dismantled coming off the back of Tom Brady leaving and then Bill not being able to get the Patriots on track to even compete. 3:07 Yeah. And Robert Kraft, out of loyalty, gave him several rounds to try and try and try again, and everyone thought that he w- and Bill was gonna get swooped up. He was talking with the Falcons. 3:18 He was talking with all these other teams, and then, and then Kraft called people and said, "No." Oh, really? Oh, yeah. He didn't give him a good rec? Oh, no. The idea was that he was gonna be the hottest coach- Yeah... 3:32 to hire that y- th- this, this past year. Ended up being Har-bro. Ended up being Har-bro. He got no jobs, no offers. That sucks. None. Think about that. And so now, and everyone's joking and talking about how, like, 3:45 he's the best, best coach in, out there, and no one wanted to hire him. That is wild. So now he has no job, and they're talking about him actually becoming a commentator. Well, may- maybe he has a job as a comedian now. 3:58 Yeah, they don't pay that much. [laughs] I actually think it's interesting. It, Netflix married two popular mediums that they're trying to get into, sports and comedy, together. I mean, it was a big win for them. 4:10 And it was live. Yeah. That's why I me- they're gonna continue to do more live. Yeah. 4:14 I think that they really wanna play with that because they wanna bolster engagement, like, active viewer engagement on a con- and you, and make it as much of a have to watch thing right then and there. Yep. 4:23 I thought it was very interesting. Props to Netflix. [laughs] I wanna talk about our first subject, though, uh, still in the entertainment media world. A little different. We're talking about H.Wood Group. Yeah. 4:38 And H.Wood Group is traditionally a hospitality and lifestyle marketing company. I mean, they, they have some of the best clubs, restaurants in LA, and- Delilah... Nice Guy, Bootsy Bellow. 4:53 They have Bird Streets- Bird Streets... their new private club. Yes. H.Wood Group is launching a media division. They're gonna make movies now and potentially TV shows. 5:02 So, uh, I think it's wild, but let's rewind a little bit so people have more context. Yeah. So H.Wood Group, biggest LA club restaurant hospitality scene created by Jon Turzi and Brian Toll in 2008. 5:16 They own 11 venues, including restaurants and clubs in LA, three across the country, and are opening six more soon. Uh, they also do tons of activations. 5:26 They've had some of the biggest at pop-ups like Coachella, F1, Cannes, Super Bowl, Art Basel. So why create H.Wood Media? That's the big question. 5:36 But they did partner with Jeremy Allen, um, who we both are familiar with. Yeah. He, uh, helped them raise their first fund, and he's gonna oversee the film and TV slate. 5:49 For those that are not as familiar with H.Wood Group, the way in which that company had been formulated, or at least what it is now, Jon and Brian, and I love Brian. They've, they've been very good to us. 6:02 We continue to watch- Media and representation evolve consistently time and again. And we're really, we, the, the, there's no question that we're in a deep recession for the media. 6:15 Like, people will say otherwise, but we truly are. Like, we're coming off, some people will fight it, but coming off the writers strikes, actor strikes, the whole thing, it is, the town has not gotten back- Mm-hmm... 6:27 to what it was. 6:28 And because of that, we've had to see so much of the entertainment evolve to the point where you look at Hwood, what's so in- what's so ironic about what they're doing is that launching this media division, it- it's not reinventing the wheel whatsoever. 6:44 Mm-hmm. They're just saying, "Hey, we are going to start making TV and film." Yeah. Then they're predominantly starting with documentary. 6:52 And so when I see that, it's interesting to see someone who is already seen as being at the top of their game at, in making real revenue- Yeah... transition to sex appeal. Yeah. 7:05 Well, you mentioned documentaries, but they also have a feature film written by the Lucas Brothers coming out and starring Kid Cudi called Helna, and that's- I love that title. 7:14 [laughs] Um, I actually- I love that title so much. Here's the thing that I think is probably the genius and the innovation here, which is the access to talent, right? 7:27 You know, you're talking about writers strike and et cetera, et cetera, and I think there's, there's room for innovation happening. Yeah. And traditionally, you have agencies and managers with the access to talent. 7:38 Mm-hmm. But Hwood Group has access to so much talent- Mm-hmm... right? Everyone from Drake to, you know, may he rest in peace, to- [laughs]... tons of, to tons of different celebrities. 7:50 And- You just put him in his coffin. [laughs] And, and, uh, what I feel like they're saying here is, "We already have access to all the movie stars. We should just make movies with them." 8:03 Do you know what you point out in saying RIP Drake that we really need to address- Mm... and something that we need to talk about? Hwood, I'm not sure if you're familiar, really built its name 8:18 off the, or the restaurants that they, they've built off the back of Drake and OVO. I thought it was just Delilah. Delilah being one of those spaces. Mm-hmm. But they very much have utilized Drake 8:35 and Kim Kardashian, but really it started with Drake, the idea that Harriet's, they, it, it was, it was Delilah and Harriet's, it's all of them. 8:44 I mean, maybe not so much Nice Guys, but anyway, they would craft, like, anytime Drake was in town, their space- Mm-hmm... they would have, uh, e- they basically were like, everyone knew that where Drake was going. Yeah. 8:58 And you know, Zach Bia's very, very, they, they rep Zach. Yep. Uh, and Zach is- They, they created him. They created Zach Bia. Like, they, so I mean, he's, talk about an industry plant, right? Yeah. 9:11 Anyway, I, I, I, I'm, I'm mentioning it more to say, not to piggyback on, you know, putting nails in the coffin for Drake, but really predominantly more to say 9:21 with the rap beef that's going on with Kendrick and Drake, and if you've been living under a rock, um, you know, look it up. But I'm curious to see how that unfolds and affects others' businesses, right? 9:35 Because I don't know if you saw, but it, it had also come out that Universal Music Group has already said he, they called both teams, they held a whole all hands on deck, and they've been like, "Ceasefire. 9:49 This is, put an end. End-" I heard that might be fake though, potentially. Dude, it's an email. It's an email form. You saw it? Yeah. It's online. 9:58 I think they'll be fine, 'cause they have a lot of other relationships, and honestly, like- They'll be fine. I, I just- Yeah... I just mean, I, again, I love, [laughs] I jokingly said- Yeah... I love Brian. 10:08 Uh, they'll be fine. I mean more just so, like, brands that are associated with talent or perceived as such, does it make, you know, you have to be more careful. There's always a, there's always a ding, right? 10:19 Um, and, and that actually, that's an interesting point. Um, but I think it only really matters when those people do things that are borderline criminal or let's say the, the woke mob, you know- Yeah... 10:33 goes at them, right, or it's very divisive. And cancels them. Yeah. Um, but something like this, which is, like, beef everyone wants to see, I think, I think is all right. 10:43 But it's a, it's a, it's, it's a good point worth making- Well-... especially if you tie yourself to talent. We should talk about another kind of celebrity, someone who we've spoken about before. 10:55 His name is MrBeast, and you know, it's funny we were just talking about being close to talent, but his management company is being left in the dust as MrBeast is leaving them. Left in the dust? Left in the dust, so. 11:11 Wow, boy. [laughs] So his management company is, is Night Media. Was. Oh. [laughs] Yeah. So I like that. 11:18 His management company was Night Media, and, um, Jimmy, he, Donaldson, MrBeast, began working with Night in 2018 with the founder, Reed Duchscher, um, when he needed help making money from his growing YouTube channel. 11:36 And the two have worked together since, growing MrBeast's platform and bringing him more than $600 million a year in annual revenue. Speculative, but yeah. Speculative, yes. Uh, nine figures. 11:50 It's definitely nine- I'm sure, yeah, yeah. Absolutely, yeah... it's definitely nine, mid nine figures. I'm just jokingly being bitter as I sip my- [laughs]... Alfred coffee. 11:56 Um, but according to sources, the relationship has cooled off lately. I know you have thoughts. Thoughts. This has been going on for a while. This is, this is something that- 12:07 That I, I think a, uh, some of the community knew about. Yep. This just happens to be a bit more of, like, the, the media or the press catching up- Mm-hmm... or someone that wants it publicly known- Yep... 12:18 gave a little leak. I don't wanna say it was a matter of time, but I think that I'm not surprised, and I don't mean that to say that Reid or Night should have had it coming- Yep... by any means. Yep. 12:33 Jimmy was never really repped by Night, in my opinion. Yeah. Night is Reid's company. Jimmy was always repped by... Like, Reid's initiative was focusing on Jimmy, and obviously the company would then come with it. 12:45 Someone did a writeup on LinkedIn specifically around how one of the first things you learn in representation is that your talent eventually leaves you. 12:56 And I read that and I said, "That's the biggest crock of shit I've ever read." And to set that as an expectation as a representative is probably the worst thing that you should be learning 13:07 as a lesson coming up in the game. I'll caveat that by saying the big overarching note should really be: don't be tied to one talent, meaning, hey, your talent lives their own life. 13:24 People come and go. You can't force people to stay with you forever, so don't always expect your relationship with the person you're building with to be there forever. 13:34 That said, as someone that has been in the representation game for 15 years, the first rule and the golden rule that anyone, if you're a creator, you're a representative, go back into your key laws of what you do for a living and what is most important to you, and remind yourself the golden rule, talent always comes first. 13:59 Always. And in this situation, Night Media, you see so much press about new initiatives, the whole entity of Night, what it can offer everyone else. I'm sure Jimmy benefited decently, but I don't know... It seemed... 14:16 I, I always thought that Jimmy had equity in Night, if I'm being really honest. Mm-hmm. I always thought that was the case. And he doesn't? I don't believe so, which I find very shocking. Again, speculative. 14:29 I have no idea. I always assumed. Yeah. 14:32 I think, uh, you have a lot of really great insights here and, and, um, it kind of almost plays into the question, you know, is the reason because Reid didn't put MrBeast first, you know. 14:46 I know there's also rumors of him refusing to move to North Carolina, Greenville, where, you know, MrBeast operates his, and his, the rest of his team is. 14:57 But I also have seen this story before, you know, or we, we both have, right? I think the high-profile ones are Troy Carter of Lady Gaga, and Scooter Braun, you know, recently has lost a lot of his clients. 15:11 And at the same time, we've learned as MrBeast is gonna just keep in touch with various different agents, but I wonder if he's making a wise move, you know, also, right? Like, I look at 15:25 people like The Rock, uh, people like Leo, they're, they're huge. They make a lot of money. Maybe as much mo- money as, as MrBeast. They still have representation. You know what I mean? Like, there's... 15:38 I feel like there still has to be someone at a high level that speaks into your life, and it's just interesting to see that, you know, he feels he doesn't necessarily need that, at least from an outside perspective. 15:52 Well, it's a good point. I would say, I mean, I talk about this all the time, and I'm a big purveyor of, 16:04 as we talked early on in the, in the episode, the evolution of the media business, specifically on the representation side, is... There's a, there's a reckoning been going on forever. 16:16 I mean, we've gone through two writers' strikes, the questioning of representation, specifically at the agency level. Agents versus managers, whether they mean to or not, is quite a bit of a thing. 16:27 We've witnessed CAA agents converting to managers, but really acting as agents. We watched that happen with Range Media. We've watched that happen with Bill's son going and creating M88. I mean, uh, there was, uh... 16:41 We've seen so much of that type of spread, uh, that type of proliferation, so to speak. 16:47 Where I'm going with this is back when the agency system started, actors or artists, people that were making, that were, were, were just full around artists trying to find jobs, the agency system was a effective financial model where, "Hey, I will go find you work and place you in the workforce, and I will commission the work that, that, uh, you receive, and that's how I will receive my payment." 17:19 And if you were an artist, it was like, "Oh, my God, this sounds great. I don't have the money to pay you. I'm poor. 17:24 So let me come to you and I will wait around for the phone to ring, and once I do and I get the money, go for it. Thank you." 17:33 But now we're in such a B2B world, and what I mean by that is, yes, business to business, but truly, you on Instagram can put your email out. Mm-hmm. And that email can become your business email. 17:47 And if you gain followers and, and you gain notoriety, there, you can receive incoming phone calls, m- uh, directly to yourself to find out if a brand wants to work with you or if someone wants to cast you in a movie. 18:02 Mm-hmm. 18:02 And the agency system that once was, "Hey, let me commission projects once I go out and get you those jobs"- Is turning into, hey, let me sit on my fucking ass funneling through all your inbound inquiries and just commission off of the work that you've already built on the followers that you have. 18:26 Mr. Beast already has a president. Mm-hmm. He had already had for a long time the relationship with Knight. It was more of like a kill what you eat situation because, again, look at $600 million of business. 18:39 And then most YouTubers finance their content, make it, and then they're able to aggregate like AdSense back into their company because they go, "Okay, if I get 20 million views, I will get X amount of thousand dollars back to help supplement the video that I made." 18:54 So 10, 20 million views, you'll be making, you know, pending on your CPM, $40,000. So Jimmy knows, okay, I can spend $20,000 on that video. I have editors I have to pay for, et cetera, et cetera, et cetera. 19:11 I can make $20,000 back. That said, I don't know the relationship, but some people try to commission that money. Mm-hmm. 19:20 I personally think that that's taking money away from the business that's being built and being built by the artist. 19:25 And unless you are participating in the actual creation of those pieces and the plotting and the planning and coming up with video ideas, you shouldn't commission it. Yeah. 19:35 It almost feels like Knight and Jimmy's companies should have just done like an equity swap or something and been like integrated more and more together. 19:46 And maybe not like a traditional I manage you, but like we're business partners. That's what, I mean, I'm so transparent with this. Like that's why I left the traditional management and agency system. 19:59 That's why literally Josh and I decided to build the company together. Time will tell what will happen because I know Knight leveraged Jimmy's name to represent a lot of talent, but they're also a big enterprise. 20:11 They've raised money. Most management companies do do that, though. Well, we'll be watching and seeing. [upbeat jingle] Hey, we're Nick and Jack, hosts of The Best One Yet. 20:20 Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 20:26 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 20:37 That means less time on the work around the work and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 20:48 That's goo.gle/workspacewithgemini. [upbeat jingle] [slurping] All right, next up, startup shares. 20:59 The success of the fund Destiny Tech 100, uh, is causing some backlash in the world of private company stocks. What? Why? 21:10 [laughs] Well, Chris, the background is that Destiny Tech 100, which is a fund that I mentioned, was started by a dude named Soheil Prasad that owns shares in private startup companies like Stripe, SpaceX, and OpenAI. 21:28 Uh, let's call it DT 100 aims to allow people to invest essentially in privately held companies. So it's a public stock that invests in privately held companies. Oh, interesting. Yeah. 21:43 So, uh, basically a little bit more, Destiny had debuted and bought stocks from a bunch of these private companies, as mentioned, through a technical term called forward contracts. 21:55 It's basically approaching employees and saying, "Hey, you are deciding that you're going to sell your shares with us at a liquidation event." And these sorts of contracts have basically essentially created a 22:09 secondary market boom for these private companies that don't have public access. So to be honest, it's a very, like, nuanced story. 22:20 But the, the thing to glean from what's happening with Destiny Tech is the fact that there is this market that's growing, that's become contentious in some ways and very accepted in others. 22:36 And I'm personally curious to see where it will all go. But it's really intriguing to see that it's hit this sort of moment. I, I understand both sides. 22:46 On one end, you're like, "I don't want people being able to sell their stake or their stock privately elsewhere because I gave that to you, and I don't need other personalities, other people buying up because they then would have a voice or have at least, no pun intended, a stake in my business." 23:03 Mm-hmm. Kind of, not to bring it back to old school or bring it back to previous episodes, but it, it's kinda like that Shari Redstone situation. Can you imagine if, if Paramount was private, 23:16 you could just pull a full, depending on the, the r- the regulations on your stock. Mm-hmm. But you could pull a full f- full fast one on leadership- Mm-hmm... if you were to, like, buy more on the private market. No? 23:32 Yeah. Well, yes and no. I mean, in Paramount's case, it's a little nuanced because ev- most of the other shares besides hers were non-voting. 23:39 I'm curious if there are regulations on that specifically, if, if you can only buy non-voting shares. That itself could cause such an uprising. Yeah. 23:48 Um, I'm not, like, a complete wizard when it comes to this, but I think it just depends on the company's rules and bylaws, right? 23:57 I have to imagine you have bybo- I mean, at that point, at that point, there has to be a buyback clause. I mean, most companies have buyback in the first place anyway. A lot, a lot do. A lot do. 24:04 Like, even in this Destiny 100, um, sort of ecosystem, you know, a lot of companies say, "We don't allow you to do this." But the Forward contracts were actually a way to skirt around it. Oh, really? 24:17 Yeah, because what was happening was people were saying, "Yeah, here are my shares." But now the contracts are saying, "Here are a promise of my shares." Oh. Yes, right? It's like, it's, it's potato, potato- Right... 24:28 more or less. But, um- Linguistic- Yeah... uh, linguistical manipulation. Yeah. 24:33 A- and 'cause, 'cause, yeah, there's a lot of companies that will have rules that, like, we need approval before you sell shares and blah, blah, blah. Right. And I get it too. I agree. 24:44 Like, from a company perspective, whether, like, depending on your, um, bylaws, your corporate bylaws, you can say, "Hey, we want these shares to vote or not vote," but at the end of the day, you don't want random people having access to your company's information. 24:59 It, like, blah, blah, blah. Um- You don't know them. I mean, it creates a huge- Yeah... a flurry of fear. Yes. 25:06 But on the flip side, and this is why this is such a big market, is there is a need in the private markets from the employees, from the investors- Yeah... 25:17 who want to liquidate their shares, and they don't wanna hold onto it. SpaceX has been around for, like, 20-something years, I believe, and, and Stripe, like, over a decade, right? 25:26 So imagine you work at a company, you're, y- you vest in four, six years, and on paper, you're worth millions, maybe billions of dollars- Yeah... but you're, like, broke as a joke. 25:40 You're sitting on all this equity being like- Yeah... "Oh, yeah," and everyone's like, "Oh, it's so cool." And- And what happens if that company goes down? Like- Yeah... you know? 25:48 Or, or what happens, like, if your leadership does ne- never sells- Exactly... never wants to sell? Exactly. 25:53 And so that's why, um, i- i- it's creating a secondary market that's lucrative for both the people that wanna buy who know that Stripe and SpaceX are gonna be massive companies when they IPO, so they know they're gonna get an ROI, or at this point they know they can sell it to someone else at some point in time if those companies decide to stay private, or you're an employee who, like, wants to, like, take some skin off the table and buy a house. 26:17 But, you know, there's already marketplaces for this. Yeah. You know? Um, people, people are doing this. But it also begs the question, right, who has access? Like, 26:28 the traditional person may not ever get to invest in these private companies, or at least up until now, and so this is, like, cool for them to be able to say, "Hey, I'm an investor in, in this company, in SpaceX." 26:43 All right. Well, let's, uh, let's jump into our hot takes. Hot take time. Hot take time. [imitates horn] Uh, all right. Hot take time. It's that time where we talk about our hot takes in culture. 26:56 We predict what we think is going to happen, and we like to see what comes true. Well, mine's pretty quick, uh, and simple today. Oh, whoa. Yeah. I think, um, I, uh, 27:10 am watching, uh, and seeing what's happening in the NBA playoffs, and I'm gonna predict that the Timberwolves are gonna win it all. Oh, okay. And I'm gonna predict that Anthony Edwards is... 27:23 I mean, people are saying he's the next Jordan. I'm, I'm not gonna go as far as to say that, but I think he will be the next NBA superstar. 27:30 I think within the next year he's going to get a massive endorsement d- deal from a big company. Oh, yeah? I'll get a little bit more specific. I think it's gonna be at least $50 million or more. All right, your turn. 27:43 Uh, continuing on in the NBA of it all, I'm predicting that LeBron's gonna leave the Lakers. When, though? 'Cause we know he's gonna leave eventually. Yeah, I know, but I think the Bronny of it all very much... 27:57 Like, i- it's a very, it's a, it's a hard predicament, right? On one of this, on o- on one end of the spectrum, I go, like, LeBron's whole life is in LA, so is he really gonna leave? 28:09 That said, I guess you're traveling all year round, you're in a whole different- You think he's gonna leave this season? I'm saying that, that we very well could see him leave this season. I think that's... 28:20 I mean, he's saying it very much to say, "Hey, guys," that- Well, I've heard he wants to at least play in the NBA with his son. No, that's gone now. Why, no? They just, they, they announced. 28:30 He's like, that's not a priority for him anymore. Oh. Yeah. Interesting. Which I think could be indicating just the fact that 28:39 Bronny is still evaluating some things on his end, and- But it's just so close because he, Bronny announced the draft, so it's like, just hold on one more year, and then you'd have achieved your dream. 28:49 And, and I don't disagree with you. Again, there's so much speculation, but maybe Bronny's goals are changing. Yeah. 28:55 And then LeBron, maybe LeBron is forcing this thing on his own son to be like, "I want us playing together on the same team." Yeah. Well, then maybe Bronny's like, "Dad, like, you're putting all this pressure on me." 29:06 Yeah. You gotta remember, like, the kid had a cardiac arrest. Arrest, yeah. You know? Like, you know, we forget about that. 29:12 Like, I don't know what went down there, but that could be a clear indication of him slowing, I don't wanna say slowing down, but- Yeah... needing to take a beat, sadly. Yeah. 29:21 Also, he may not be ever as good as Anthony Edwards, so. All right. Fun day, fun conversation. We'll catch you next week. Subscribe, like, check us out, Future Forecast, wherever you get podcasts. Peace. 29:37 The Future Forecast is produced by Wheelhouse DNA for Acast. Our executive producers are me, Boye Kolade, along with Fannie Baudry, Cassie Berman, and Leah Sutherland. Our audio producer is Kiara Anoni. 29:50 Our audio engineer is Matthew Blocka. Our editor is Nick Kursumi. The podcast is hosted by yours truly, Boye Kolade, and Chris Sawtelle. Thanks for listening, and see you next time. 30:01 [upbeat music] Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 30:14 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 30:25 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 30:36 That's goo.gle/workspacewithgemini. This show is brought to you by The Future Party and Crossix Studios. Produced by Chris Sawtelle, Boye Kolade, and Paul York. 30:48 Special shout-out to our production team, Araceli Rubalcava, Max Goolen, Shannon Klein, and Eli Tafur
