Transcript 0:00 Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 0:07 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 0:18 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 0:30 That's goo.gle/workspacewithgemini. Wheelhouse DNA. Hi, everyone, my name is Boya Kolade. And I'm Chris Sawtelle. 0:45 And welcome to the Future Forecast, a podcast where we explore the intersection between business, technology, and entertainment. Today we're looking ahead. 0:52 We're gonna talk about how there may be a new IMDb for content creators, how those creators are pivoting towards long-form writing, and the recent privatization of media giant Endeavor. But first, let's catch up. 1:05 Let's do it, baby. [singing] In New York. [laughs] [singing] Concrete jungle where dreams are made of. How's New York? Is it cold? Uh, [laughs] dude, the weather, it's ra- actually, yeah, raining and windy. 1:18 It w- uh, it's, it's no different than LA. Is it raining in LA right now? No, it was this weekend, though. All right. 1:25 Well, basically I left LA and wa- uh, raining, and very much got the continuation of, of what is said to be shit weather. Shit weather if you're a N- if you're a New Yorker. Right. 1:35 But, like, I, I, it's nice to have a little bit of season- Yeah... seasonality while here. So I like New York, but I don't know that I would ever live in it. 1:45 It's like every time I'm there I feel like I'm an ant in an ant farm. Just, like, up a building, down a building, through a subway, on the street. Sounds like 1:53 I am one of just the endless many just constantly struggling to- I think, I-... make ends meet... 1:58 I think it almost feels like New York is this big organism, and you're just a cog in a machine, and you're just kinda going about your day, and you don't feel like an individual. You feel, like, programmed. 2:13 And I'm not saying that's true. That's just kind of like h- It is true. I mean, that, that's literal- Yeah. Dude, come on. [laughs] That's literally what New York is. 2:20 Any- anyone that wants to tell you differently, New York is- Yeah... the perfect representation of real life. Uh- Well, well, I think it's like everything is so concentrated, I guess. 2:32 It's just, it just feels, like, in your face, this smorgasbord of, I, I guess to your opinion, just life, you know? And I just imagine, 2:42 I imagine, like, I'm in God mode, and I just see the bird's-eye view of everyone waking up in a little cubicle in a corner of one of the thousands of towers, you know, getting up, going. 2:55 Kinda like the, the beginning of The Lego Movie, just, like... You know what I mean? Then how do you look at LA? Feels, like, more free and just, I don't know, flexible. Feels creative. 3:07 Uh, dude, before we get into it, did you watch the Iowa-LSU game? 'Cause I missed it. Uh, I watched, I, yes, I watched parts of it. 3:18 I definitely can tell you that I saw Angel Reese crying her eyes out, talking as if she's the, you know, victim of, of, of the century. 3:26 I, I remember listening to one of their press conferences before the game, or I think it was after their last one, and she was talking so much game. She was like, "We're the best." Like, "We're different." 3:39 Like, blah, blah, blah. And then, then, um, I think as Paul Pierce puts it, they got their asses beat by some white girls. [laughs] That's very funny. Well, a couple high-level stats. 3:53 Iowa won 94 to 87, and that coverage averaged 12.3 million viewers. It peaked at 16 million, but here's some comparisons. 4:06 So that's more viewers than every women's college basketball game ever, every ESPN college basketball game ever, 4:15 every MLB game last season, every NHL game last season, every MLS game last season, every NBA game last season except one, every CFB regular game last season except one. 4:30 That is amazing, and congrats to her. I'm curious what the one NBA game was. Yeah, congrats to her. [clapping] Yes. It's gonna be a fun final. Um, well, let's dive into our first topic. Do you... Before- Go ahead. 4:45 Before we do, can I ask why do you think that was? I mean, we were talking about it the other, the other week, right? Like, she, right now she's bigger than or just as big as LeBron. 4:55 Like, we're seeing the, you know, a huge athlete, and she's breaking down barriers while she's doing it, right? So she's objectively good at her game, and I think people are obsessed with the idea. 5:12 People like an underdog story, but I think people like to see the, quote-unquote, overnight success story. And she probably works really hard, but she's crushing it, you know? And I think people 5:25 are seeing that, and they wanna be a part of it. And I, I, I literally think it's all because of her. People want to see her. Caitlin Clark is, is, like, her numbers are speaking for itself. 5:36 So you don't think any of this is y- and, and I'm not trying to take away from Caitlin, but you, you, you wouldn't say... 5:43 I mean, m- I, I think that a lot of this has to do with it really showcases the power of the media. 5:49 When they wanna make a decision, when they wanna tell a story, when they really wanna push on, when they wanna grab hold of a narrative- Mm-hmm... they can really push it through. Yeah. 5:59 I, I think, like, this is no different than a, this is the perfect-... story, this is the perfect WWE story where you have Angel Reese, the bad guy, big bad wolf, versus Kaitlyn Clark, the 6:17 cool, uh, the... not, she's not the underdog, just like the white shining knight. Yeah. Bad, really bad choice of terminology, no pun intended. Yeah. 6:26 Well, I think, I think Angel Reese helps with that storyline, but, you know- Yeah... that was through, you know, her four years and as, you know, it's coming to a climax now. So let's talk about our first topic. 6:42 We are talking about IMDb for digital creators. So there's a newly formed Creators Guild of America, uh, and they're launching an accreditation service to allow digital creators to register and verify their work. 6:58 They're calling the platform Mosaic, and it's basically IMDb for creators. Uh, it's in beta. How does it work? Basically like IMDb, individuals will submit an application that highlights their work. 7:12 It can be verified by the community, and TBD where it will go, but it's fascinating based on some of the conversations we've had in the past with all the creator tools and services being created. 7:26 In my opinion, I'm like, "Dang, is this moving f- like closer to a union?" You know? Is, are these the sort of foreshadowing of something larger coming? I think a database is cool. Uh, I'm very tepid on this. 7:41 I, I'm not very familiar with the, I'm not familiar at all with any of the individuals involved. Mm-hmm. And so I don't, I don't want my take to be killing this off. I don't know any of these people. 7:57 I, I understand that was covered in a story. I just, a creator database, there's other databases that have been available for brands to buy into. 8:06 I know this is different, it's more for creatives, but, like, isn't this just IMDb? Like, I, I think... I, I don't know why I would go specifically to a creator version of, of- Mm-hmm... 8:18 of this portfolio, unless it was just a database of editors specifically for social content. 8:26 But at that point, either this is a play to get purchased and then get included into IMDb, or perhaps IMDb should take a page from this book and make their, make an additional subsect for short form- Yeah... credits. 8:41 So it's interesting, it's interesting you mention, you know, editors. Right now there's a bunch of roles that Mosaic currently recognizes. 8:50 So there's the creator, influencer, gamer, podcaster, entertainer, writer, all the way down to photographers, designers, producers, and developers. And I don't know that IMDb is going that deep. 9:06 So in a way it does sort of feel ni- like a little bit more niche to how a creator might look at a production, uh, and a set. But I'm curious, I feel like you're very qualified to think through this. 9:21 You just did Read the Room with Josh, and that's very much creator creating long form content. You had a writer's room, so on and so forth. 9:31 Would those people care for something like Mosaic or, or how are they looking at it? Those people specifically, no. If I'm being really honest. Uh, a- again, not trying to kill this off. I, I... 9:45 No, because those people are doing traditional content. It's almost like begging the question: Why is there not a wedding event database? Why has that not been made? 9:54 And I, and I know that that might feel niche, but the wedding business is a huge business, so I would think that why wouldn't there be a database for every photographer and their rates, spec- if I needed a wedding photographer or a wedding videographer or a, a, a group of musicians that could list themselves on, on that. 10:15 I think I w- I would p- I would put this in the same bucket as that. I think, though, the, the, the contrast to the wedding site here is the, maybe, like, the star power of it, right? So IMDb is part... 10:28 It's your resume, but it's also bragging rights. It's saying, "I was involved in this project." 10:33 So I could see a world where maybe there isn't an opportunity for a sp- specific type of creator right now to say, "Yeah, I did the MrBeast video," right? Or, "I did this TikTok project," or "I, I produced Kai Cenat's 10:51 live stream on Twitch for these episodes." You know what I mean? And, and that might help that person's career other than them just creating their own website. Fair. 11:01 But to that same end, why isn't it, another counterpoint would be why hasn't the commercial world that's been around for over 50 years, why have they not built this type of streamlined situation? That's a great question. 11:18 Guy Ritchie does a FIFA commercial. Usually you're like, "I wanna find the DP that did that." Mm-hmm. There's not a database that says that. You have to go f- look at, look up the credits for that commercial- Mm-hmm... 11:32 and then go find the contact for that DP to have a conversation- Yeah... about them. I also think that it's very difficult, I hear you as it relates to, "Oh, I did the MrBeast collab," right? Did that. 11:45 You're, but then what you're doing is you're, I don't wanna say you're policing, but I think it's a very difficult task to have to monitor all of that content. There's just too much. You have too many categories. 11:57 And I don't wanna, uh, now I'm just sounding I'm giving excuses. I just think that, like, not all of the pe- all, all of that content all matches up in the same- Yeah... bucket. 12:06 And when you mention, like, the bragging rights of it all, at least you know- For I- for IMDb, it's living in one of, like, three or four mediums, and so you get credited accordingly. IMDb is also not perfect. Mm-hmm. 12:22 But then also the, the bragging right and the rating structure of IMDb allows you to say, "This is the actor that's being talked about the most." The, like, the Star Meter, like, I hate that thing- Mm-hmm... 12:33 because I think that it's not necessarily fully accurate. It's always interesting to see who's number one or how they rank the company or the person that sits in a Star Meter. Yep. 12:41 But I don't think you could replicate that same type of thing with this. So anyway, it'll be interesting to see what they apply it to. Yeah. I think it could, it could go either way, to be honest. But 12:53 I wanna m- actually move into the next conversation topic. Still on creators, you know, we're talking with this IMDb platform, we're talking about video, right? And 13:09 you know, I, I wanna open this up by saying that, uh, one of my hot takes is quickly coming true, and that is that- Oh, oh, oh. [laughs] I'm... Huh. Huh. [laughs] No, no, no, proceed. Proceed, sir. 13:25 Okay, I'll proceed, I'll proceed. 13:27 Uh, that is that creators, influencers are actively looking at different mediums in lieu of sort of the state of video, um, TikTok being one of those big reasons when we were talking about the TikTok ban. You know, 13:45 basically, one of the big mediums is blogs and newsletters. So a lot of creators right now are fed up with the inconsistency and instability of, of algorithms and social media at large. 14:00 Many content creators are, are really pivoting to long form as a way to grow and maintain their communities, and also own their audiences and, uh, it's a phenomenon that's kinda cool. 14:14 We'll see where it goes, but I'm, I'm very curious to see how you think about it. What I find interesting is Morning Brew proved the, proved the model of, like, the newsletter email server model, right? 14:26 And that's something that I think many of our listeners already list- You know, ev- any of our listeners, I would say nine times out of 10, are using email as their core usage of business or how they're 14:38 interacting outside of day-to-day, you know, communications on cellphone- Yep... or DM'ing. You know, that's where we, you receive a newsletter from, I don't know, Revolve or 14:51 New Balance or whatever might be a clothing or whatever you- Yep... get hit up with, "Oh, I'm gonna purchase and buy." 15:01 What I can't predict and what I don't know is h- is Gen Z or as the generations below millennials- Mm-hmm... how are they going to start onboarding more with emails or are they gonna be more text-based? Yeah. 15:18 Community was comm- was, was, was text-based type com- comms ahead of its time. I'm curious to see how that adapts- Yeah... or how that, how that continues to evolve, 'cause I don't think... 15:31 I think Community in idea form was very cool and was very smart. Yeah. I don't know if you can sustain it knowing that everyone is texting in DM. Like, people are literally just using 15:41 Instagram DMs as a way to communicate- Yeah... a lot of the time. I think it's a, it's a great question, a great, great question, and in my opinion, it comes down to how the Gen Z and the Gen Alpha generation will work. 15:59 You know? Yeah. Right? Email's not gonna go away, right? If you look at the history of email and email newsletters, 16:06 it, it's the one thing that hasn't died, and I don't think will die despite whatever innovation is thrown on top of it, Slack, Snap, iMessage, blah, blah, blah, blah, blah. I don't want it to go away, to be very clear. 16:19 Yeah. I, listen, I, I love filing. I got my filing down. I'm on Outlook. [laughs] I'm going Command + V + Shift. You know, you've, you've adapted because it, a lot of it is your work, right? And so you have- Right... 16:32 Gen Z entering the collegiate space, right? So that's probably the first time you take your email seriously for college. And then work, right? And so I feel- Good point... 16:43 as long as work leverages email, people will start to use the inbox more and more, and naturally, I think they will consume news. 16:53 You know, look, I, I feel that the more that w- we become on our laptops, the more we will consume email content. I would argue to say... I mean, this is how I consume news. 17:04 I get it through newsletters, and I get it through social media. 17:09 I, maybe five years ago, I would actively go to, like, publications that I would actually, you know, read every morning, and I would just be like, "Okay, let me go to Deadline. Let me go to THR," blah, blah, blah. 17:23 And sometimes I'll do that, but more times than not, I, like, the, the news is being curated to me from- Right... specific mediums, and I would argue to say that's similar for a lot of people. 17:36 I actually have, uh, a friend who used to work at Complex, and he told me something that's stuck with me for a while. 17:44 So he says w- when there's a big piece of news, he doesn't, like, immediately go into Google and search. 17:51 What he does is he goes into his email inbox, and he searches the keywords, and all of the newsletters he's subscribed to will surface that topic. Yeah. That's very, yeah. That's very true. 18:04 And all of a sudden, he has a more targeted of way of consuming the news that everyone else is talking about from trusted sources. Yeah. And so I'm f- I actually think- 18:15 You know, piggybacking off of creators building newsletters, there's going to be tons and tons and tons, and I think there's gonna be opportunities for 18:25 the superhuman of consuming your, your newsletters, if that makes sense. Yeah, I think what you're highlighting is indi- individualistic curation where talent or creatives become the publisher- Yes... 18:40 or, or the replacement of the publisher. Yeah. I, I, I, I want to go back to something that you were bringing up, which was we're talking about the platforms themselves, right? We're talking about email. Mm-hmm. 18:51 And we have so many platforms at this point. Yeah. With so many databases. At what point are any of these tech platforms gonna start merging? 18:59 Because each one is just a Rolodex and, and a, and a, and a venue to support a specific type of meetup. Yeah. And it feels like it would make life so much easier if I was able to use one of them- Yeah... 19:16 for a, a, a holding company of sorts. Yeah. Or if one interface was able to, was, was able to enable me, like- Yeah... I don't have to text you to get you here in this comm- Yeah... line of communication. 19:29 I don't have to email you here. Yeah. I, I think when that happens in America, we will be a communist country or a dictatorship. Really? 19:38 Yeah, I, I, I really think that, uh, you know, because, like, and this is no sl- slam on h- people's ways of life, but China's able to do it with Weibo. What, exactly what you're saying is Weibo. 19:50 But Elon's trying to do it with X. Mark is essentially trying to do it with Meta, this sort of everything app where all this communication lives. But as long as- Right... we have free commerce, 20:01 someone is going to want to create something different. Like, the government is not going to say, "Use this," right? So there'll always be something different, something niche. 20:11 And so kind of full circle when we're talking about creators leveraging long form, you know, it, it, it's going to be added to the stable of tools that they should be using. 20:24 If telemarketers can get my phone number, why is it that I can't just have it available on... Or may- maybe I don't want that. Maybe I don't want everyone just hitting me up. Maybe. Maybe I do want my privacy. 20:36 But- Can you imagine? Then you realize, like, Justin Bieber's on, on the yellow, on the email- Let me just give him a call... server. Yeah, yeah. What's up, Jay? Like, like, it's not pr- it's not practical, I guess. 20:46 Yeah. But I think, you know, going back to sort of this idea of creators on multiple platforms, I don't think they're going to fully abandon. I th- they're gonna use the tools that make the most sense. 21:00 I do feel, though, that what the written platform affords is the ability to own. So one big, like, elephant in the room is most of these other platforms, you're renting your audience. 21:15 You don't really fully, you can't, like, transfer them. You can't take them with you. Yeah. You know? But when you have them on email, you actually have their email. You can do a survey. 21:25 You can learn more about your audience. 21:27 Like, the cookie is, is dying right now, so being able to tr- to track your audience and fully know about them, you know, these platforms are good and, and there's a, a bunch that are popping up, you know? 21:41 Sub Stack, ConvertKit, Beehiiv, blah, blah, blah. And so I think it's gonna be really interesting to see how this pans out. [upbeat jingle] Hey, we're Nick and Jack, hosts of The Best One Yet. 21:58 Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 22:03 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 22:14 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 22:25 That's goo.gle/workspacewithgemini. [upbeat jingle] Endeavor. Your old stomping ground. My old stomping ground. The old William Morris. Endeavor is going private. So- What? Yes. Oh, yeah. Who would've thought? 22:44 Who would've thought? Who would've thought? Uh, so Endeavor announced yesterday they're planning to go private with Silver Lake. 22:53 Um, that's the investment company that's been their longtime financial backer, and essentially they're going to be buying the remainder of their shares. It's valued at $13 billion, which is wild. 23:08 A couple high-level facts about Endeavor for those who don't know, it's owned by Ari Emanuel, and it was initially a talent agency and then over time they started growing, and it's spent the last three years as a publicly traded company, which is wild because Ari tried so hard to make it a public company, and now they're going private. 23:35 So they have the talent agency arm. They have IMG Talent. They have One sixty over Nine zero, which essentially their creative marketing agency. 23:44 Endeavor also acquired UFC and WWE, transforming them into the TKO Group, which will remain public. 23:51 But Chris, I'm so curious your thoughts because you came from CAA and they kinda have a similar deal with, uh, Penult, uh, that valued them at $7 billion. What's so interesting to me is that 24:05 Ari did tout this whole thing about going public, and they reduced so, so many, so many of their team members or their partners- Took cuts in anticipation of going- Yeah, I remember that... going public, right? 24:24 And it was, it, I, I remember there were... I don't know which trade it was, but they were pulling all the financials of, like, what Ari was getting paid, what Pat... Like, they, they gave... 24:34 There was a whole, there was a whole document or an email that went out to everyone that, that became public record, so everyone f- discovered what everyone was getting paid. 24:44 What had been uncovered is whether or not Patrick and Ari had deferred all their payments. They were getting paid... There was a claim that they were getting paid a million dollars a year, and 24:54 that they were deferring that payment to look good. Dur- this was all during COVID. Yeah. Right? And all of those agents that were like, "We've become partner. 25:03 We're gonna go public," that were on a wing and a prayer for that to be the big moment for them- Mm-hmm... it was obvious. It's, it's no, this is no surpri- uh, not, not surprise. 25:12 It's no, this is no, this is not new news. It was definitely deemed a failure, and a big one at that- Yep... when they did, right? Mm-hmm. 25:20 So now that they've gotten back to some level of status quo and have bought partners out or partners have left and have essentially not seen any of the return on the amount of time that they spent at the, at the agency, 25:33 I think what's interesting is, is, like, why take it back? Y- you had a great... I liked your i- your commentary about, you know, the, the bravosness of Ari wanting to beat the evaluation of what CAA- Yeah... 25:48 uh, did and, and do it better. Mm-hmm. To me, I think it's being taken off the open market because of the fact that 25:57 there's no way that they're going to get evaluated or truly get the financial evaluation they need or the, uh, on the open market. Yeah. I don't think that the common person just doesn't understand the agency. 26:10 Not everyone watched Entourage. That shouldn't be investment advice- Yeah... to anyone, right? Whereas, 26:17 well, investment advice in the sense of I can discover what Coca-Cola is because I've been marketed that company, and I can go purchase it, and it's an actual product that I can consume, and I don't need to know what it is, 'cause I interact with it day to day. 26:35 I, I don't think that all these media companies that are going public or that have gone public... Look at FaZe Clan. Yeah. How many people are in... How many people invested in FaZe Clan when it went public? 26:45 It just doesn't seem to me like it, it, it, it makes sense, because you're limiting yourself to a very small- Yeah... window of, of, of, of purchaser or investors- Yeah... so to speak. 26:57 I, I'm very much obsessed with, in this scenario, getting into the mind of Ari because, to your point, you illustrated sort of a, a little bit of his road to get to IPO, and 27:15 he lost. It cost WME greatly in that initially failed IPO, because a lot of those agents became managers and- Yeah... went to M88. They went to Range. 27:32 They created their own shops. Well, they created these companies. All these companies were created because of it, right? Exactly. Exactly. 27:38 And these are new powerhouse management companies that are essentially functioning as agencies. You know what I mean? Yeah. And so he lost really great talent because that was botched. 27:50 And so I'm like, "Dude, like, your dream that cost you so much, you've now arrived," and now you're like, "Nah, never mind. I'm, I'm gonna go private." 27:59 I don't know if you saw, but last night also in, in the announcement of going private again, Silver Lake actually invested or is investing 250 million 28:13 as part of the deal into a new company for Patrick Whitesell. Oh. So- I missed that. Whoa. Yeah. That, I think that, I think that came out this morning, lit- uh, very m- uh, literally about an hour ago. 28:27 We're probably gonna be talking about this for the next couple months, no doubt, uh, especially as, as there seems to be a lot of cool developments. 28:35 I'm actually happy you mentioned that, because in the back of my mind, I was wondering if one of the reasons is they're just tired. That's what I think. Yeah. That, that, that's what it reads to me- Yeah... 28:45 is that that's a moment where Silver Lake's like, "When are we ever gonna get our investment back?" I don't know how they got the capital or if they... 28:53 Perhaps they're doing s- They, I, I don't un- know where the capital came in to purchase back from Silver Lake. Yeah. But now that they're gonna go private, 29:02 that's already being, that's probably, that's probably either leadership pushing Ari to sell 'cause think about all the partners that didn't make their money yet. Mm-hmm. Right? 29:12 So I, I think, I think it's a way to everyone... It's probably not even Ari. It's, it's the leadership being like, "We're all tired," banding together and said, "We wanna know when we're getting paid out. 29:20 We're just holding on for dear life, and we've taken cuts after cuts after cuts." Yep. [slurping] I think it's about that time, Chris. Wait, what time is it? Hot take time. Hot take time. [imitates trumpet] All right. 29:36 Hot take time, it's that time when we talk about our hot takes and give predictions on what we feel is going to happen in the future. And we like to talk and, you know, brag about which predictions come true. 29:51 Chris, I'm gonna let you go first. Uh, but what's your hot take? Coming off of the discussions around WME going private, I think it's a clear indication Hollywood is having a reckoning. 30:04 This is not, this has been a narrative that's been going on for a while, and we've seen it with the sale, the discussions of sales of Paramount, the discussions of the streaming wars and TV ending in, uh, in itself. 30:18 I had mentioned on a previous pod, one of my take, hot takes was that brands were gonna be getting into the content game more and more. 30:26 And I think that within this year, we're gonna see-- I think that we're gonna see tech companies... I wouldn't be surprised if we started to see tech companies buying media brands to be the front man 30:42 of the products that they're selling. And I think that we're gonna see a continuation of those businesses attempting to be purchased, and they're gonna be purchased now, I think, out of necessity versus desire. Hmm. 31:01 So I, I, I think we'll see technology companies buying into Hollywood, uh, or, or into talent in, in, in a, in a big way. So essentially m- more of Amazon buying MGM, et cetera. Yeah. 31:19 So, uh, on my end, I have, uh, a warm one. Eh, maybe they're both hot. We'll see. But I w- I do want to address a thought from the WME 31:34 things happening, this idea of succession. So, um, I, I f- I keep thinking about when Ari and Patrick took over. 31:50 Uh, you know, I think they were at ICM, and they, you know, uh, it's the infamous story of them in the middle of the night taking all the information and starting their own agency. And I'm flabbergasted that 32:05 all of these people running these agencies are just not moving aside. They're just staying there. 32:14 And my other thing I wanna mention super quick: recently, there, uh, was a notice that LinkedIn is testing out TikTok-esque video content, and I'm predicting that it will be successful, and very soon, LinkedIn will have reels that people are gonna leverage. 32:39 So I did a little twofer as well. Well, where else are they gonna go? Do you think Ari's gonna stay, and if so, for how long? I think he will stay till he passes away, even if he just is, like, an advisor. 32:51 I think he will always have, like, a strong hand in the business. All right. Well, what a wonderful day to talk with you, Chris. I hope you had as much fun as I did. I hope you, listener, are having a great time. 33:08 Listen to more episodes. Check us out wherever you get podcasts. Future Forecast over and out. [upbeat music] The Future Forecast is produced by Wheelhouse DNA for Acast. 33:19 Our executive producers are me, Gbade Kolade, along with Fanny Baudry, Cassie Berman, and Leah Sutherland. Our audio producer is Chiara Noni. Our audio engineer is Matthew Blocka. Our editor is Nick Kurssem. 33:33 The podcast is hosted by yours truly, Gbade Kolade, and Chris Sawtelle. Thanks for listening, and see you next time. [upbeat music] Hey, we're Nick and Jack, hosts of The Best One Yet. 33:46 Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 33:52 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 34:03 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 34:14 That's goo.gle/workspacewithgemini. [upbeat music] This show is brought to you by The Future Party and Crossix Studios. Produced by Chris Sawtelle, Gbade Kolade, and Paul York. 34:26 Special shout-out to our production team, Araceli Rubalcava, Max Goolen, Shannon Kline, and Eli Tafur
