Transcript 0:00 Still waiting in line, again? That's time you will never get back. Save time and money with Stamps.com. Over four million businesses have skipped the line with Stamps.com. 0:11 Join them to save up to 90% off carrier rates from your computer or phone right now. Print postage for certified mail, registered mail, and packages in seconds. 0:21 Get $20 in free postage when you sign up for the pro plan at stamps.com/blackfriday2026. Terms and conditions apply. [gentle music] Wheelhouse DNA. 0:36 [gentle music] Hi, everyone. My name is Boje Kolade. And I'm Chris Sawtelle. And welcome to the Future Forecast, a podcast where we explore the intersection between business, technology, and entertainment. 0:49 If you don't know me, I'm the co-founder and president of the Future Party, which is a community-based media company for creative professionals. 0:55 We have a daily newsletter where we talk about culture and technology, and we host a ton of different community events around the country. 1:02 And I'm the co-founder and CEO of Crosstalk Studios, a Gen Z media company built by Gen Z for Gen Z. 1:08 At the Future Party, we are so proud of the business and the community we've built, so we had the idea to create this show to dissect and explain some of our most interesting stories. Today, we're looking ahead. 1:19 We're gonna talk about the obsession with Stanley Cups, how apps are encouraging our streaks, and the popularity of sports betting on college campuses. But first, let's catch up. How was your week? 1:31 I saw you looking fly on the- [laughs] By the way, I, I might have to call you out. Whoa, whoa, whoa. What are... Whoa, whoa. What- Okay. Because I looked so good, is that what you're saying? 1:41 You're just so jealous about that. So let's, let's back up. Uh-oh. First of all, Chris, you attended the Golden Globes. [laughs] That's what you mean. 1:49 Well, no, there's something else, but- Ooh, I'm so excited to see- But tell-... what that is... tell me what- You never call anyone out, so I'm so curious to... Like, this is gonna be interesting. I'm nervous. 1:58 I feel like you deleted a post that you posted. Oh, did I? Well, 'cause you posted something- Oh. And then I was like, "I really like my comment. My comment is sick." Shit. And then it disappeared. 2:08 [laughs] I'm like, "Where's my comment?" So the mistake was I didn't mean to make it a Reels. Oh. I thought it was, it's story content. Mm. So the unin- the, the accident was that I made a Reels- Oh, okay... 2:21 on Instagram. I didn't know you commented yet, so- All good... or maybe I did. And now I- [laughs]... now I love the call-out. That's a good call-out. Yeah. Anyways. 2:30 But that was the reason for it, if we're being real, pun intended. I'm trying to figure out what my social voice looks like. Yeah. And I think part of it was me being like, "That feels a little too preachy." 2:41 Like, "Look at me, I'm, I'm here." Mm. "And let me talk about it." Whereas- Okay... I think people will see my Reels more as our fun pontification- Yep... uh, ideation and creation. Okay. You know? That makes sense. 2:55 So tell me, give me, like, 10 seconds on- Wait, wait, hold on. Hold on. You called me out. Okay. You know what? I'm gonna call you out. What? What? No, no, no, no. 3:06 [laughs] We, we're gonna, we're gonna reverse, we're gonna dip, dip, dip, f- manette. [laughs] We're gonna flip it and reverse it. Um- Okay, what are you gonna call me out on? I'm gonna call you out on your hot take. 3:18 It's looking a little wiggly these days, you know? Oh. Little, little, little- [laughs]... little wiggly, as they say. Okay, let's hear it. 3:28 For those that are not aware of Boje's hot take during our Hot Take Time, well, he forecasted that Barbie was going to sweep the awards. 3:45 Now, I- I'm not saying that you can't recover. We're not down and out here. The Oscars are still coming up. We still got... I'm not counting the SAG Awards or Indie Spirits. Okay. Like, we're not doing that, 3:55 but at the Golden Globes, Barbie really didn't get the love. It did not. It did not. All I'm gonna say is I don't remember- [laughs]... my hot take [laughs] but no worries. That's the point of the hot takes. 4:08 They could be wrong, but we're just making big bets, you know? L- I am not shaming you, though it might sound like it. I think I'm just trying to keep the spirit alive. You, y- you started this. 4:18 You, you called me out first. Well, you know who should be called out is Jo Koy. Oh, yeah. But you know what? I- It was silent. You can see everyone's reactions on video. You walked into that room, and it was very clear 4:33 no one was on Jo Koy's [laughs] side- Oh, that's a bummer... from the, from the get-go. But you know what? I actually, I don't think it was his bad, and here's why. 4:42 One, like, they were trying to get hosts for days, and everyone was turning it down. So this is, like, 20th, you know, host in the lineup. 4:51 People were turning down the host 'cause, like, it's, the Golden Globes has been met with a lot of strife and issues for the last several years. And so props to him for being like, "Yeah, I'll host." 5:02 And I think the other thing, some of Jo's jokes were, were, like, really tone deaf. Here's where Jo Koy went wrong. Yeah. You talk about people not knowing him. 5:13 I think that you can earn the respect of the room if you allow your work to speak for itself. Unfortunately, Jo walked in, and immediately his first words were putting the entire room on a pedestal and played low status. 5:32 Mm. You cannot walk into that room as the host and say, "Robert De Niro, I am such a huge fan. Oh my God." Yeah. Uh, you immediately alienate- Some interesting points, yeah... 5:45 everyone because what you're saying, you're, you're, you're subliminally saying, "You're better than me." Yeah. "And I'm here to tap dance around for you and earn your respect. Watch me. Please love me." Yeah. 5:58 "I need you to love me." And then each time you start your joke cadence, you're just constantly looking For the laugh Yeah Versus just knowing that the laugh's gonna come Yeah. It's interesting. 6:10 Well, uh, I think he'll be all right. He's a pretty decent comedian, and you know what they say, all press is good press. [whistle] We should hop into our first topic, yeah? Let's do it. Okay. 6:21 So today we're gonna talk about Stanley Cups, and this is not the NHL Stanley Cup, but this is the crazy trend- Thank you for the clarity, by the way [laughs] I needed it. You're welcome. 6:31 And this is the crazy trend that's happening where women all around the world are holding and drinking Stanley Cups. So let's start from the beginning. 6:42 You may have noticed recently how people are becoming obsessed with Stanley reusable water bottles, but you know, the trend, it might have reached its fever pitch. 6:52 So right now, TikTok users are garnering millions of views showing off their Stanley collections and showing unboxing videos from Christmas. 7:00 People are camped outside Starbucks to be the first to buy Stanley Starbucks collab. I don't know if you saw recently, but people also went nuts purchasing the Stanley Valentine's Day cups at Target. 7:11 There were lines out the door. I saw some of the content where it seemed like there was just a pile-on of people. Yeah. It w- it looked like it was like Black Friday. That's what I thought, too. 7:21 I was like, "What's going on? These are just Stanley Cups." [laughs] I sometimes think, "Are these, like, paid actors?" [laughs] Am I getting tricked? Yeah. I can, I can attest they're not paid actors. 7:32 [laughs] But- Why, why is that? Why is that? Well, then the whole world would be, would, would be in on it because- No, of course... 7:40 like, the cups are on, like, StockX for, like, what, like, hundreds of dollars or whatever. Oh, yeah. I th- I saw one went for 750. Which is, like, insane. 7:48 I thought you were basically saying, "I can attest Ashley has definitely been a part of the..." Yeah. Ashley, my wife, she has a Stanley cup. Actually, I actually stole it from her. Oh, is that what that is? 8:00 I brought it today. Whoa. She's got this nice white Stanley cup. I don't know why people like this cup. [laughs] I love looking at you hold it right now. This is so amazing. I don't get it. I'm not a straw guy. 8:13 It looks weird, and I don't know, uh, Kiara, our wonderful producer, she helped me put some coffee in here, and- Yeah, tr- test it out. Mm. Ooh, ooh, ooh. That- Oh, I burned my tongue. 8:24 Yeah, well, well, I should've told you- [laughs]... you never drink something hot out of a straw. That's actually, like, a known thing. You never drink- Oh, well... something hot out of a straw. Yeah. 8:32 That is a known fact. More of a reason to not like Stanley. Straight to the esophagus. [laughs] You're tearing up. Everyone, he's alive. He's okay. It's okay. In my mind, I, I thought that it would get cool- [laughs]... 8:47 over time, but I'm realizing that it's in a freaking, like, thermos. Yeah. So it's probably the same temperature. Now I have a burnt tongue. My wife has this cup. Her sister has this cup. 8:58 Her mom has this cup, and this was before the craze. That's scary. Yeah, this is, like, becoming a status symbol. It really... Yeah, it kind of... It is. Yeah. It's like- Max has a variation of that cup... my fiance. 9:12 So how did we get here? Stanley previously was making reusable water bottles for outdoorsy folks and blue collar workers due to the effectiveness of the product keeping things hot and cold. 9:25 For some who may not know, Stanley's actually been around for around 100-ish years, but it's been geared more towards, I would say, men. So along the way, it transitioned into women really owning the Stanley Cup- Yeah... 9:40 market. And so right now, actually, I think before this craze, Stanley was making around 70 million a year. They recently just made $750 million last year. Crazy. Right? Absolutely insane. It's wild. 9:55 It's, it's honestly, like, an interesting testament to the power of, A, women, but, B, like, it makes you think, like, any product person out there with a business, like, really think about your user. 10:11 It's also a testament to influencer marketing. And I, I don't, not, not saying that Stanley very much used it, but I, I will shout out Tinx. She very much was part of this craze. 10:23 You mentioned influencer marketing, and I actually think that's really important. So some history. 10:28 Stanley, they had developed a new model, which is this, uh, and they called it the Stanley Quencher, and this was around 2016. Not a lot of people were talking about it. 10:38 And in 2020, Stanley brought on Terence Reilly from Crocs. He ran their marketing, and he became president. Uh, a Stanley employee mentioned to him a blog called The Buy Guide, and Buy Guide loved the product. 10:54 Actually, a lot of people say that it was Buy Guide that was the catalyst to- Oh, really?... yeah, the Stanley revolution. So Buy Guide co-founder Ashley LeSieur, 11:05 uh, she reached out to Stanley the year before to convince them not to discontinue the bottle because it, again, it was not doing really well. 11:13 And they struck an agreement that she could make a wholesale order to sell directly to her blog, and she sold 5,000 units in days. 11:21 When Reilly came on board, he was in- inspired by that opportunity, and he just kinda ran with it. That's very cool. 11:28 And there's actually, um, there was a, a viral moment that some people think is fake, I happen to think it was real, where this woman's car burnt down and the Stanley Cup was the only thing that survived, and then Stanley bought her a new car. 11:43 I actually think that was a master class in, in marketing. But full circle, I think that's what Stanley's been doing right. They have been really quick to market, really... 11:53 I think it's, like, the perfect storm of an unique product that works, that's valuable, and great marketing. 12:01 Do you think that there's any overlap by way of h- you know, you mentioned hockey and the specification of not getting confused. 12:08 When you talk about the hashtag Stanley Cup I'm curious, like, from an impression standpoint, there has to be some benefit to have the name a little bit just to be in the conversation- Yeah... on social media, right? 12:18 That's a, that's a good point, actually. But speaking of really- Not to take away from the brilliance. No, no, no. I, I just had an idea. 12:26 If I was the Stanley Cup president right now, whichever hockey team wins the Stanley Cup this year, he should s- send them all Stanley Cups. That's smart. Like, and b- I, I don't know. 12:38 I just think there's a really solid opportunity to, to riff off of that to your point. Way to bring it back to m- y- if you've already covered the gamut with the female audience, that's a way to flip it to bring it back. 12:48 Get some boys, baby, 'cause you don't have this one. I just burnt my tongue. Anyways, Stanley Cups, everyone. [graphic blips] Should we talk about the next topic? Yeah, let's get into it. All right. 13:00 Let's keep this streak alive, baby. Oh, yes. Speaking of streaks, a new article in Fast Company written by a professor of marketing, his name is Danny Weathers, gets into the phenomenon of activity streaks. 13:15 So think Wordle, Duolingo, Candy Crush, Snapchat, et cetera. Danny talks about how companies, particularly tech companies, utilize the power of an activity streak to compel user behavior. 13:26 Basically, you're more likely to continue doing something if you have data tracking your streak. Before we get into it, do you have any streaks? Wordle, anything you're doing? Duolingo, I was going. 13:42 I, I, I got a good solid, uh, 10, 10 days. I don't do many streaks. The- Why? That's a good question. I, I've had moments where I do streaks. So, like, Wordle was a big one. 13:54 That was maybe the most relevant one I can think of. Um, there was a, there was a time when I, I used to have a, an Apple Watch and I dif- I ditched it for an Oura Ring. 14:05 But with Apple, like, filling your rings was really big, right? I don't mean to smile so loud, but I just love that. Smile so loud, no one can hear you smile. I ditched my Apple Watch for an Oura Ring. 14:16 That just, like, cut into the perfect promo or perfect commercial. They should pay me for saying that, for sure. Yeah, yeah. Yeah. Or us. 14:23 It's a popular phenomenon, and I think it's interesting because apparently streaks create more dopamine hits than push notifications. 14:33 And so I- part of me wonders, like, are we headed towards a society where every app is really just trying to engage us in this way of bragging about how much we use the app? It kind of feels like a downward spiral. 14:49 What's so interesting about a streak, as you mentioned that, I realize that there's a part of it that helps aid in your journey of self-betterment. 14:59 It helps you along on your self-improvement story, but then it's also a way to wear your streak as a badge to kind of show off looking, uh, somewhat performative saying, "Let me show everyone else how much better I am at my self-improvement than you are." 15:14 It's kind of like how Apple very smartly, if you take some of their workout classes, they show your calorie ring and show you where you're sitting within the- Yeah... within the, the group. 15:28 So I have a question for you 'cause you talked about self-betterment, whi- which I totally agree, but there are streaks that have nothing to do with self-betterment, like snapping people every day, right? 15:41 Like, I remember when my siblings used to be obsessed or m- or my friends with just snapping each other and trying to be like, "Hey, yeah, we've snapped each other for 100 days in a row." 15:50 And I'm like, "Dude, like, that's a problem." [laughs] You know? Like, that's, you're not bettering yourself. Ca- I, I've never really been on Snap. Yeah. I hate to, you know, I'll just be honest and, and share that. 16:03 How does that, how did that work or how does that streak work? Like, basically it just is like, "Hey, great job, you snapped again today"? So I'm not, like, a, a Snap, you know- Aficionado... guru, yeah. 16:16 But, uh, basically every day you, uh, communicated with a particular person and sent a snap to them would be a streak. So if we communicated with each other s- three days in a row, we have our Snap streak going. Got it. 16:33 So imagine, like, being- It gamified it. Yeah. Imagine being like, "We've been talking for a year together every day," you know? 16:40 It kind of sounds creepy when you say it that way, or it sounds a little bit like, "Oh no, we're gonna miss out on our Snap that we did." [laughs] It's kind of like entrapment. A little bit. A little bit. 16:51 I mean, maybe it's endearing if you're, like, siblings or family members, but I don't know. I, I think, though, that companies are gonna start moving in this direction, and I get it. You know, it makes sense. 17:06 You're gamifying sort of user engagement, and it's, like, a very psychological thing. It actually also makes me a little scared at how much control these apps have over our psyche. Streaks aside, 17:22 if I may say from a marketing angle, I actually like achievements more. Mm. I think when we talk about marketing and how they're used, it, I think Microsoft has done such a phenomenal job with the achievement. 17:37 If for, if you're not familiar, if you're not a gamer, you don't play video games, the, what's so great about the achievement is that it gives you the ability to go off the beaten path of the game itself that you're playing and gamify the game. 17:53 So when you get to a place where you're so good at the game that you almost feel like you're like, "Oh man, what else am I going to do? How do I keep it interesting and cool? All right, I have to, you know, 18:06 shoot 10 tin cans in five seconds," if you're playing, like, Red Dead Redemption or- I have to get a killtacular in the first Oh, yeah, yeah And you get that little, and that there's a dopamine effect- Yeah... 18:20 to it, popping up and getting the award and doing the thing. Yeah. No, that, that's actually really interesting, 'cause they're kind of cousins of each other. Yes. But maybe not quite as, 18:32 I don't know if tenacious is the right word, but like you can have an achievement without needing to be in the app every day. 18:40 An achievement could be being in the, in the app or doing a particular motion for a certain amount of time, but it feels like achievements are more quick bursts, right, and nuanced, and you might get the dopamine hit from that. 18:55 I'm curious about the science, but I would s- I would argue that the achievement is a stronger effect or a longer-standing effect than the streak. 19:07 Because to me, a streak reminds you over a period of time that you failed. You fall into that loop. It's almost like dieting. Mm. 19:15 You, once you've fallen off or you've broken your streak, it's like, "Ah, God, I gotta start up again." 19:22 Whereas an achievement, there are people that will play video games, you know, 10 hours a day just to try to get the one achievement because it's so hard. Yeah. But you feel like it's so close if you just 19:35 do it that much better. Yeah. 19:38 So it's interesting, 'cause that same professor, he says, in general, a streak adds a higher level goal, keeping the streak alive, quote-unquote, to a lower level goal, completing an individual activity. 19:50 So he's essentially saying that the streak amplifies the achievement, in a sense. And then at the same time, it, you know, gives you the same high you, you get from completing a goal. Yeah. 20:03 And really just gamifies the process, but I think we're on the same page that, you know, as a marketer, it makes sense to do it. I think 20:11 I also would advocate how do you make sure that the end user is being conscious of their mental health, you know? 'Cause that's, that's also really important. [gentle music] Shipping, billing, admin, payroll, marketing. 20:27 You're managing all the things, so why waste time sending important documents the old-fashioned way? Mail and ship when you want, how you want with stamps.com. 20:36 Print postage on demand, and schedule pickups from your office or home. Save up to 90% with automated rate shopping. Over one million small businesses trust stamps.com. 20:46 Get $20 in free postage when you sign up for the pro plan at stamps.com/blackfriday2026. Terms and conditions apply. [gentle music] Speaking of mental health, I have a lot of thoughts on this next topic. 21:02 So we should talk about our last topic today. It is on sports betting. 21:08 So there's been a recent massive spike in fantasy sports betting and sweepstakes among young people, mainly male college students, and there's a lot of implications about it, and I wanna dive into it. 21:21 But first question for you, Chris, do you participate in fantasy sports or betting at all? What are your feelings about it, et cetera? I'm very much in the, I'm in that gateway drug of fantasy football. 21:36 That's where I get my love. Mm. I don't do the daily picks. I don't do the sports betting. I, I, to me, I stop there because I think it's a little bit too... I love, I love the gamification. Talk about achievements. 21:49 Like, they do a-- Talk about people that really know what they're doing to keep you in- Yeah... and really, really looking at it week in, week out. But you're gonna lose a lot of money that way. 22:00 [laughs] So for me, I really stick to fantasy. I won mine, for anyone wondering. Oh, nice. So I have never done fantasy sports, and I also have not done sports betting. 22:18 I will say that I've been getting more into football, and next year I think it would be great to join a fantasy league, so I'm very interested in that. 22:26 But I think what's interesting here about this particular topic is these dudes in college are using it to actually connect with one another and like- Yeah... 22:38 become friends with people, and I think that's really interesting to me. 22:43 Like, I w- I'm wondering, like, yes, you know, sports betting is, can be fun, and gambling in general can be fun, but what does it say about us as individuals if we are using that tool to be friends or interact in a social setting? 23:02 Like, I have, you know, I've seen people be in groups, and they use the sports betting as, like, opening up the conversation, and I- Yeah... I just wonder if people... 23:14 You know how, like, sometimes if you go to a party and someone might be on their phone in a corner 'cause they just aren't able to connect, and the first thing they do is they go into their phone? 23:25 I feel like that's what's happening with betting. It's like, "I have nothing else to do here in this social setting. I'm just gonna bet." You highlight something I think that's really important for our listeners 23:35 when it comes to technology or, or, or apps and platforms that are being built. I, not to say I know quite a bit about this, but I definitely know about this on the sports betting side. 23:47 Platforms like Sleeper, the, the ones when you mention college. Yep. The mainstays currently that are really making a huge wave with the youths, as they say, are Underdog, 24:03 PrizePicks, Sleeper, and Flipp. Those are the usual suspects. And Betr. Mm-hmm. Betr, which is Jake Paul's company. I've never heard of any of these. Well, you clearly you don't talk to the youths. [laughs] Uh, no. 24:16 I just don't bet. You just don't, yeah, that, you just don't bet, or you're not being marketed to that. Yes. There you go. 24:21 So when these companies first get their funding, they start with community first, and the conversation that they can drive Sleeper, for example, solely focused... They, I, I will say they have a fantastic product. 24:34 They very much focused on fantasy football. That was what they did. That was their focus. 24:40 Make sure that you can have conversation and build community for people when playing fantasy football, where they can stay on the app, almost like a streak, and stay up to date on all your current events, what's happening with players, and talk about it. 24:56 Almost like, "Oh man, Tyreek Hill got injured. Ah, my whole fan..." That they really focused on the conversation and, and, and the one-to-one or the peer-to-peer- Yeah... discussion. They did not focus on monetization. 25:12 And slowly but surely, now as, now they are using that as a Trojan horse to monetization. So now they've already built the community. All these apps are so heavily now invested in marketing to really push daily fantasy. 25:29 That's why we're, we're seeing so much of it happen. That's all really fascinating. 25:33 I think it's interesting that some of these newcomers are sort of pinning themselves as games as opposed to fully sports betting so that they can operate in places where sports betting is illegal. 25:48 And I think full circle, you know, kinda what we were talking about at the end of the day, I think it's just interesting that students are latching onto this, like kids in college, and how they're using it to connect with each other. 26:03 Seems like there's a c- a little bit of a connection between, like, streaks- Yeah... and sports betting and, and all that. But it's gonna be interesting. 26:12 I feel like we're, in a weird way, you know, especially if AI hits in the way that people think and UBI happens, like, are we just gonna be sitting around all day betting, you know, our money away and then playing [air horn] 26:26 games with MrBeast to win it all back? [laughs] Like- Wow, that just got so dark. I know. Sports betting, everyone. [spring] All right. So we should, you know, get into, you know- Mm-hmm, hmm, hmm, hmm... the hot takes. 26:42 What, what ti- what time is it? Hot take time. Hot take time. All right. I went first last week, so it's your turn to go first. All right. You know, that's so kind of you. 26:52 It's a little bit of a riff of the conversation we were having offline. It kind of goes hand in hand with marketing. We were talking about how technology is really the modern-day slot machine. 27:02 We, not that everyone doesn't know this already, technology's focus, or any marketer's focus, is to have you 27:10 constantly watch and, and participate in either buying the product, being a reoccurring customer, or staying on the product. So if it's your cellphone, let's, let's be real here, 27:24 every single app on that phone is making sure that you stay there all day, every day. So beware. My hot take is that I believe that E Ink technology as a whole is going to spike or come back. What's E Ink? 27:41 So E Ink, if you're not aware, how do I describe this best? E Ink does not utilize light. 27:48 So when you're on your c- when you're on your Android or your iPhone, you are, uh, actually receiving blue light throughout your actual product. E Ink is no different than, like, a Kindle. Your, a Kindle t- Oh, yeah... 28:01 Kindle applies E Ink technology. There are E Ink cellphones available. Oh. 28:07 And the idea is that it's not fully functional to be a f- full cellphone, just by way of, like, it's not, you can't put an E card in there just yet. But it has full availability by way of, uh, Wi-Fi. 28:19 But E Ink technology is being implemented in new cars for the ability to, like, change colors of the car. Hmm. 28:27 Uh, I think that devices like cellphones, I wouldn't be surprised if there's a h- new wave or a push to move away from the constant urge of, like, being sucked into your phone. 28:40 And so what I've played with over the past couple months, and shout out Karen X. Chang, a client of mine who actually got me into this, is using my E Ink phone for utility between certain hours. 28:57 So in the morning and during the evening, I am not allowed to use my actual cellphone. 29:04 My E Ink phone is attached to my phone, meaning, like, my emails, et cetera, you can watch everything, but it's all done by way of E Ink. So when you're swiping through, you'll see the effects. 29:16 The first time I did it, what you witnessed w- you could feel it in your eyes. You immediately don't have this dopamine trigger. And so your desire to stay on the phone is not there. E Ink. 29:30 So I think there's gonna be a spike in E- E Ink technology. It's like Ozempic for your phone. Yeah. By the way, that's a really great way of putting it. Cool. I like that. E Ink. 29:43 Okay, uh, my hot take, we recently wrote about, uh, this thing called the silent review. And, you know, we all know, or maybe we all don't know, but TikTok Shop is very well likely going to be huge this year. 30:00 It may be the very thing to finally get people into the concept of mobile livestream shopping. 30:08 And the traditional sort of way to livestream shop is you have a host, a creator in front of your screen talking about the products, right? We kind of had that with HSN and QVC. 30:21 And recently there's a trend with more silent reviews, so people just really not saying much or if anything at all, being like, like imagine me with the Stanley Cup just being like Yep. Cool. 30:35 Just like gestures and like whatever, and it's becoming a thing. And- Wait, really? Yeah. 30:41 And there's also this really famous, uh, product reviewer in China, her name is escaping me, and she does three-second product reviews. 30:51 All she does is they slide the product in front of her, she lifts it up, puts it back, and they slide another one, and people are buying products that way. 31:01 And I think it's fascinating only to say I'm predicting that we are going to get more weird niches when it comes to product review live stream shopping similar to this idea of the three-second review, the silent review. 31:19 I think we're going to see-- I think it's become, it's going to become like a whole industry by the end of the year. That's cool. All right, so that was the show today. Thank you for tuning in to Future Forecast. 31:31 Uh, again, it's me and my homie Chris Sawtelle, and I'm Boye Kolade. Like and subscribe wherever you find podcasts. Rate and review, all the things, and we'll catch you next week. 31:44 [outro music] The Future Forecast is produced by Wheelhouse DNA for Acast. Our executive producers are me, Boye Kolade, along with Fanny Baudry, Cassie Berman, and Leah Sutherland. Our audio producer is Chiara Noni. 32:01 Our audio engineer is Matthew Blocka. Our editor is Nick Kursimi. The podcast is hosted by yours truly, Boye Kolade, and Chris Sawtelle. Thanks for listening, and see you next time. 32:12 [outro sound] Cash now, more later from Opendoor gives you cash up front for your home, plus all the profit later. That's no chaos now, no cash left behind later. Skip the showings now, pocket extra profit later. 32:31 This is so simple now. This is so awesome later. Or sell fast now and pop the champagne later. Cash now, more later. Now available nationwide. Start your offer at opendoor.com/acast. 32:44 Profits calculated after fees and costs. Eligibility and offer price may vary. [outro sound] This show is brought to you by The Future Party and Crosstalk Studios, produced by Chris Sawtelle, Boye Kolade, and Paul York. 32:57 Special shout-out to our production team, Araceli Rubalcava, Max Goolen, Shannon Klein, and Eli Tafur.
