Transcript 0:00 Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 0:07 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 0:18 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 0:30 That's goo.gle/workspacewithgemini. [musical jingle] Wheelhouse DNA. [instrumental music] Hi, everyone, my name is Boakye Kolade. And I'm Chris Sotto. 0:45 And welcome to the Future Forecast, a podcast where we explore the intersection between business, technology, and entertainment. Today we're looking ahead. 0:52 We're gonna talk about legislation aimed at protecting music fans from predatory ticket sales, a professor's idea at how we can save our jobs from AI, and Drake's use of AI in his beef with Kendrick Lamar. Mm-hmm. 1:04 But first, let's catch up. You okay there? You- Let's, let's catch up. Yeah, I just, you- You know what, I'm a little tired from Stagecoach, which I was at. You're a little choked up? 1:15 Yeah, a little choked up that Beyonce wasn't there. Mm. Yeah. Yeah. May- maybe next year. [laughs] May- maybe next year. Yeah, maybe next year. How are we gonna know? I don't really... I, you know what? 1:26 I'm pretty mad at the queen bee myself. That she didn't show up? All that hype. How much money, how much money you think they spent on a Cowboy Carter- [laughs]... you know, plane to fly over for that long? 1:39 It's f- yeah, 'cause it was flying over Stagecoach too. That's what I'm saying. Yeah. Like, like, it's kinda like you're just shitting on, on, on all the little people that are there to support country. 1:49 It's interesting too, because Post Malone's coming out with a country album. Yeah. But he was all over there. He performed, he, uh, came out with Morgan Wallen. It was really cool to see Post Malone step into country. 2:00 But in a way it feels like she missed a moment. Oh, yeah. Potentially. We'll see. All, all, the BeyHive is like, "She is the moment." I do think there's a world where she could play next year, but we'll see. 2:15 'Cause she's gonna go on tour, so the question is would it line up with her tour or not? 2:20 What it does make me, not to hop back and forth on the fence, but when you're as big as Beyonce, there is something to be said about not sh- I'm sure their, all their teams are so smart. 2:32 They obviously probably thought about it. Maybe they were like, "Stagecoach doesn't have the money," or whatever they could've been going back and forth on. Yeah. 2:41 There's something to be said about building the anticipation- Mm-hmm... or, or, or creating a space to where Beyonce not being there puts her still in the conversation- Yeah, I mean she-... by way of being... Yeah. 2:55 She was all over the conversation. Getting, like, slightly deep in, in, like, a quick moment, part of me wonders if any of it had to do with race, and- I, bet, let's go there. Yeah. 3:07 I think that that's, that was something that I was, I think we've talked about that a little bit. Yeah. Well, when she came out with, uh, her first song, Texas Hold 'Em, she 3:17 had some issues with the radio stations not wanting to play her. Supposedly it was because they didn't know that it was a country song. We'll give them the benefit of the doubt. 3:26 But as I was at Stagecoach, if I'm being honest, there was not a lot of diversity. Yeah. There wasn't as much diversity as was- Oh, it's not. Yeah. It definitely is not. 3:34 And so part of me is like, would they accept her on stage? I mean, by the way, Jelly Roll brought out T-Pain. Everyone loved it. Wiz Khalifa performed. It was great. 3:45 But Stagecoach hasn't seen a, um, a headliner that's anything but Caucasian, so... Actually, Kane Brown, but he's, you know, mixed. [laughs] I don't mean to laugh at that. 3:58 Uh, I ex- uh, I don't mean to laugh at that, I just... [laughs] This is gonna be very telling of how you feel about Drake later on in our conversation. [laughs] Yeah. 4:07 Well, maybe not how I feel about Drake, but how Kendrick feels about Drake. Yeah, fair, fair, fair, fair. Yeah. But anyways, Stagecoach was good. Uh, you'll have to come next year. 4:17 Uh, let's talk more about it later though, 'cause I'm gonna weave it into my hot take. Oh, ooh. Mm. Uh, okay. Speaking of music, let's talk about, uh, fake tickets. Mm. Especially protecting fans from fake tickets. 4:34 So there's legislation being introduced and passed in around two dozen states that's going to ramp up protections for consumers purchasing concert tickets online. 4:46 The main issue essentially that's being addressed is that of what we call speculative ticket sales, which is basically when a ticket seller offers a ticket they don't yet have, but marks up the price. 4:58 The issue came to the forefront a couple years ago when fans were unable to purchase Taylor Swift's Eras Tour tickets. If you recall, that was like a whole fiasco that really, uh, pointed the finger at Ticketmaster. 5:09 Yeah. 5:10 And so last week, 250 artists, including Billie Eilish and Green Day, signed a letter of support for federal legislation called the Fans First Act, which has passed in the House and is waiting for a vote in the Senate. 5:23 Lots happening in the ticket world. 'Cause what was essentially the issue, that providers, perhaps like a Ticketmaster, were putting the sales up, 5:35 but not actually having the actual tickets to send, and the idea being, "Hey, buy this ticket for this markup, and we will-" So- "... that ticket will be available come time"? 5:48 Because usually when you buy your tickets, you need the seat number. Well, it's also specifically resellers, um, not just the, you know, where they're originating, like the Ticketmasters of the world. Right. 6:00 It, it's honestly a very complex, deep, dark world, but w- the issue with the Eras Tour is that- So many people wanted tickets, but all the folks, the resellers, the people with bots were able to get them first. Right. 6:16 And then there's, there's chips already taken off the table by Ticketmaster, and so you have a limited amount of tickets that people can actually buy. And it- These bots, man. These bots. These bots. 6:30 [laughs] But also the interesting thing is there's such a monopoly, right? And so really most people buy their tickets through Goldenvoice or Live Nation. 6:40 So, uh, maybe l- let's focus on what these laws are specifically addressing. So one, we talked about it, speculative ticket sales. 6:48 This law, these laws would prevent ticket sales when the seller doesn't actually have a ticket, which is kinda weird that they're selling without having a ticket. 6:56 It would outlaw deceptive websites, so sites that look like they're selling tickets, but they're basically scams. It would require all-in pricing, so no more crazy fees- Yeah... tacked onto a ticket purchase, right? 7:09 Like, if it's $200, it's $200, not $300 after, like, I don't know, the venue tax. You know what fee I hate the most? Which one? The convenience fee. Oh, yeah. 7:21 Don't, I don't need you to find some quirky, funny wa- Your fricking convenience fee. You know what? It's not a convenience right now. 7:30 [laughs] I- I've clicked through five different ways till Sunday just to get this ticket. So don't you tell me that this is a convenience tax or a convenience fee that ultimately is, like, $10. 7:43 [laughs] It's like, it's like you, like, brought me Evian water, and it was a convenience, uh, the convenient... Eh, whatever. Fuck them. Yeah. [laughs] That's basically what I'm saying. 7:52 Well, the last piece of legislation is anti-bot legislation, so it's gonna prevent bots from purchasing tickets in bulk that are then sold for profit. I love that. 8:02 Right now Ticketmaster says that they, they actually back the bans on speculative sales, so on and so forth. But I kinda wonder if they really do. 8:12 Like, do you think that this is something Ticketmaster would actually support? Does it benefit them to be able to add on different fees and, you know, essentially price gouge concert tickets? 8:24 I think Ticketmaster do- I mean, Ticketmaster does support it because it actually, unfortunately, supporting this act benefits them because they're killing off all the resellers, right? 8:35 They're actually killing off Vivid Seats, SeatGeek. That's an interesting point. I also think, though, that this makes them look good, right? 8:43 You know, because they had so much flak, so saying like, "Yeah, there should be regulation," you know? I feel like- Yeah... it makes you trust- Own, be, be a part of it and be the one pushing for- Yeah... legislation. 8:53 I remember my first Coachella. We bought tickets off of random people. Um- Oh, no... I w- I was nervous at first 'cause I was- Really? Yeah, 'cause I was like, "I hope this actually works." Where did you buy it off of? 9:05 I think maybe, like, Craigslist. I knew it was gonna be Craigslist. I mean, this was like- What are you doing? This was like 2000, like, 2011. Like- It's so funny how crazy 9:16 the, just the level of trust, the, uh, the things that we would have to do. 9:19 With the proliferation of technology, it's, I think it's awesome to see that these states are pushing for regulation, and it's going to be interesting to see when this is done on a federal level and not just statewide. 9:34 Well, hopefully people don't lose their jobs and the productivity of these sales tickets don't go down. That's all I'm saying. I see what you did there because the next topic that we're speaking of is productivity. 9:47 Oh, wait, really? Yes. [laughs] Oh, wow. [laughs] What a transition. Specifically we're speaking about slow productivity. Basically in line with what we were talking about with AI affecting jobs and et cetera, 10:07 there is a professor at Georgetown University who thinks he has a potential solution to making us more effective at our work. It's called slow productivity. You guessed it. So here's some background. 10:20 Cal Newport is the professor in computer science. He recently published a book called Slow Productivity that encourages readers to embrace quality in their work as opposed to quantity. 10:32 Data from Microsoft says that lots of us spend the equivalent of two work days a week on meetings and emails alone. I mean, I believe it. Yeah. I'm probably more. 10:44 Uh, Newport is trying to shift that perspective and essentially shift administrative overload through prioritization and transparency. How does it work? 10:58 Uh, it seems like it has a lot to do with boundary setting in the workplace. So essentially Newport is advocating that workers should be more transparent with their supervisors about the level of priority in each task. 11:13 So let's say, Chris, you go to one of your teammates. The idea is they should go back to you and not accept the work that you're wanting of them. 11:25 Uh, they should turn to you and say, "Hey, I'm gonna be honest, this isn't a top priority for me, so I'll get the work to you in X amount of time." 11:36 There's also a, a sense of expectation around micromanagement, so in order for this to work, they need to trust you, and you need to trust them to get their work done in a timely manner. 11:49 This is a very nuanced issue that I do not like. Um, I don't like the verbosity of the commentary- Mm-hmm... not by way of your delivery, but more from the affect of what he is specifically giving. Yeah. 12:05 This is, like, @calnewport. [laughs] I'm adding you on Twitter and on Threads and on Instagram and T- TikTok No YouTube, because this doesn't need to live there, right? You are everything I hate in the world. 12:19 You're helping feed the youths with, with, uh, with the idea that they are more important than the sum of all parts. I think there's good takeaways from this. Yeah. But those takeaways are so nuanced. 12:32 A- a- as a business owner, I'm curious your thoughts. If I ask you to do something- Mm-hmm... I am paying you under the... As long as it's under the jurisdiction of what we've already preeminently hired you for. Yeah. 12:43 We've talked about this, we discussed this, it's under your jurisdiction for what I'm tasking you to do. Yeah. Of course, you should have enough of a safe space for your employee to say, "Hey, 12:56 I need to do this, this, this, and this. Can this wait till then?" 13:02 I think the way in which it reads and how we're taking this, it's almost like saying, own your space, be an employee that tells your boss what you're going to do, not the other way around. 13:13 And I think that is a very delicate, uh, nuance that needs to be specified here. Yeah. Because there are socioeconomic politics that go into the workplace. Yeah. 13:24 You don't just tell your boss, "Eh, I'm so glad that you asked me to do this, but I don't deem this to be important." Yeah. 13:32 What I feel like he's really trying to say is employees should set expectations with their bosses, right? Yeah. 13:41 They should still do the task, but they should talk and be transparent about the amount of work that they already have, and I think it should be a conversation. I agree. 13:52 It's not necessarily up to the employee to determine what's a priority. 13:58 It's the boss who's setting the priorities, and I think it's the employee's job to uncover what those priorities are by way of sharing what's on their plate. You know, and in, in this article, you know, there's a quote, 14:14 Cal Newport, he says, "We think bosses want someone who's always accessible, fast to respond, fast to jump into action, but what bosses really want to know is that a project they've given to you will get done." 14:26 Which I kind of a- agree with. Yeah. Like, sometimes I want things done fast, but then I want them to say, "Well, I have this. What's more important?" 14:33 I go, "The thing that I just told you that I want done fast," you know? Well, I oftentimes find that I want the reassurance that it's getting done. Mm-hmm. 14:42 And what ends up happening is that if it's not communicated or if the individual or the team members are not able to remind or give updates in a manner that keep the one in project charge aware, it... 15:00 We talk about this i- in our company. It breakdowns barriers of trust. I can't trust you to take on this task if things fall through the cracks, or it does create a level of concern that I don't want to micromanage you. 15:14 Yeah. Now, I think that that's an interesting commentary. There are managers, unfortunately, that do micromanage out of their own fear- Mm-hmm... 15:20 and are not alleviating themselves of, of being able to trust their employees to remove themselves from it and take on the bigger overarching goals- Mm-hmm... that they need to be taking on. I will say 15:31 slow to p- slow productivity sounds more like slow to communicate your thoughts, needs, and, and tasks- Yeah... in a timely manner. 'Cause I wor- I, I don't know that I like the word slow, you know what I mean? 15:44 Because a business, there's lots of things that need to get done on a day-to-day basis, and 15:50 I hope people don't interpret this as not getting things done efficiently and quickly, because what can happen if there's not balance is things can swing the other way, and all of a sudden a business isn't moving as quickly as it should. 16:04 I feel like this is maybe trying to prevent burnout. Yeah. Which I agree with. Um, and, and there might be another way of saying maybe this is creating more realism with a business and how fast it should potentially run. 16:19 I think a significant amount of burnout actually is done by way of the admin that is taken away on a day-to-day basis. I did like the, the commentary around spending. 16:31 I don't like it, but I look at it and say that there's real validity to two days out of the week being redundant compilations of putting together meetings and emails. Mm-hmm. 16:45 Which is so true, and the automization of that would be so great, and they're still working on it. Yeah. Don't fricking use Calendly. [laughs] No. If you use Calendly, stop it. That's Chris's- Enough... 16:59 biggest pet peeve... I'm coming, I'm, I'm, oh my, it's my biggest pet peeve. If you haven't heard me say this, I'm gonna let you know it now. It went viral on LinkedIn when I, when I posted about it. 17:07 So many people, there, there were people that were in such a congratulatory celebration of, of agreement, and there was an interesting level of people saying, "I use Calendly and no one has a problem with it. 17:20 No one tells me." And I had to go, "Yeah, no one's telling you because they're either not following up with you or they're like, 'Screw you, I don't wanna do it.'" Do you know what I've found, though? Ugh! 17:29 I, I feel like it's not necessarily the use of Calendly, but it's how, how it's communicated, right? You know what? El- el- elaborate on that. Yeah. Tell the people. Yeah. Let's inform the people of- Okay... 17:43 email Calendly etiquette. Let's do it. Please. 17:46 Okay, and you tell me if I'm on point, because w- what I am also frustrated and what you're frustrated by is people who have asked for your time, and then they go, "Okay, great, here's my Calendly." 17:57 So they've asked for your time, and then they're now asking you to do work. Whereas what would be better is if someone approaches you and asks for your time, you can say, "Hey, do these times work for you?" 18:11 Or, "Here are some times that work, and if they don't, here's my Calendly link to find something that might work more with your schedule." 18:19 So you've done the work to say, "I'm gonna share with you times on my end that work." And if, if that doesn't work, this is a more efficient way that you can then opt into. Absolutely. It's an order of operations issue. 18:33 One thing I did wanna say that kinda I thought was weird, but, uh, Cal advocates, he recommends taking yourself out to a monthly movie during the workday, but say it's a personal appointment, and enjoy the sense of control and creativity it brings. 18:51 He's definitely living in La La Land. That, this honestly almost made, made everything he's saying lose all credibility. [laughs] Just like, there's a... Lie to your boss and go to a movie and now you're productive. 19:03 But there are people that do that. [laughs] There are literally people-- Dude, there are young people that do it, man. Two things I wanna say on this, and then we can continue. 19:12 But one, this reminds me of sometimes what people have said about, like, focusing on a few important things a day. Other people say do small tasks first. 19:22 Like, there's this w- deep, dark world of, like, how to actually be productive and get the most out of- Yeah... what you're doing. 19:30 And again, it- it, tying it all back to, to AI, I think it's important that we, that we think about these things. AI can be a helpful tool for, you know, productivity, or 19:43 nailing down productivity is going to be a necessity so that AI doesn't take the jobs of the people who aren't. So it, it's, to me, it's very- You, you think? Yeah, I do. 19:54 You know, I, I think in the future, the best executives are going to get things done, get the most things done in the shortest amount of time. I think we talked about this off camera, but I had given... 20:08 If you're, if you're an employee, if you're a manager, if you're, if you're, if you run a team, with the buzzword of AI, I really recommend give your team the homework assignment of saying 20:20 something to the effect of, "I want you to go explore how you could replace yourself with AI today." We talked about that a bit- Yes... early- That was a good exercise... early, early on. 20:29 And I, what was so interesting is there, it was a great reminder f- when we then all, when, when, when the whole team brought all of the concepts together, 20:40 they continued to remind themselves, "Well, I can't really fully replace myself with AI." And I let everyone sit with that for a second and realize like, yes, you're not gonna lose your job, 20:52 but I, now you, what you have done is identified all of these tasks that you actually don't need to be doing if you just worked a little bit smarter than harder. Yeah. 21:04 I think it's gonna be a while for AI to take your job, but AI will help other people take your job if you don't master AI before they do. Yeah. 21:13 [slurping] [electronic tone] Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 21:25 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 21:36 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 21:47 That's goo.gle/workspacewithgemini. [electronic tone] [laughs] On that note, should we talk about Drake and Kendrick? You know who is going to take someone's job? Who? Tupac's taking Drake's job. 22:01 [laughs] Tell you that much. Oh, these transitions are great. [laughs] Have you listened to it? Have you li- Oh no, that's a, that's a... Guys, guys, I'm gonna out Boye here. He just listened to Kendrick's diss. 22:14 We, we- I did... six minutes just before filming this pod- [laughs]... he listened to it. I did. And, and so, so, so it's, it's deep and fresh in your mind. It is. We get to hear it first reaction from Boye Khalida. 22:31 Well, let's, let's rewind, and then I'll give you my thoughts. All right. All right, right. So- Let me rewind... for those of you who don't know, Drake and Kendrick, and J. 22:38 Cole, they've kinda been at it with a little bit of Future and Metro Boomin sprinkled in. 22:42 Drake released a diss track towards Kendrick Lamar last week that included AI-generated verses from Tupac and Snoop Dogg called Taylor Made Freestyle. It generated a lot of discussion about the use of AI in music. 22:57 And Kendrick released his response, Euphoria, yesterday. How did we get here? Kendrick had a verse on the recently released song Like That from We Don't Trust You by Future and Metro Boomin that took aim at Drake. 23:10 Drake responded with the song Push Ups, then with Taylor Made Freestyle. So again, before I get into the nitty-gritty of what I thought of Kendrick's verse, 23:24 we should talk about Drake's use of AI, right? Because he didn't, he leveraged someone else- Yeah... or another entity to essentially diss Kendrick. 23:38 And whether or not he gave, he wrote the verses and let the AI sing it, or the AI came up with the verses, th- is this Pandora's box, right? 23:48 Because funnily enough, I think it was last year, Heart on My Sleeve came out by Ghostwriter, and that was the AI song with The Weeknd and Drake, which actually I really liked, and Drake took it down, right? 24:01 Or his label took it down. And now he's leveraging it and he's using it. And it's been taken down. Yeah. Everywhere except for a YouTube account, I believe, if I'm not mistaken. His, his song. Yes. 24:10 Yes, Taylor Made Freestyle. Yes. And, um, you know, one might say, "Wow, this is innovative." Like, "This is the future of dissing." 24:19 And another might be like, "Well, bro," like, "It's your job to write [laughs] diss tracks," right? And so everything that's coming at you from all these people is almost validated. You think? Maybe. 24:34 I'm torn, to be honest This isn't a them versus them. Th- these are artists challenging each other to be better in their art form. And yes, do they tackle the 24:44 characterizations of who they are, who they're perceived to be in the world? Yes. I think Drake very smartly and very timely u- leveraged AI 25:00 for clickbait, and it's a highlight that we all talked about. I think from an ideology perspective, it's very smart, and it's a really cool thing. No different than when Dr. 25:10 Dre went to Coachella and had Tupac brought back to life to perform on stage. Well, the difference that I feel happened there is that that was sanctioned by- Yes... his estate. Agreed. Because- Agreed, agreed, agreed. 25:25 Agreed... 'cause Tupac's estate here threatened to sue Drake. Yes. Yes. You know? Yes. Unless the song was taken down. Now, I w- I would imagine that the reason why... 25:34 And I don't, I don't agree-- I wanna be very clear, I don't agree with anyone not asking for permission for the use. 25:40 You should obviously, if you're doing any AI work, every- if you have to get the estates, uh, onboarded, or you have to get the individual who's actually willing to leverage their name and likeness to be a part of the AI that you're rendering. 25:54 That said, 25:56 this is one of those things where in a rap battle, you have to respond quickly and work quickly, and not wanting the information, the leak to get out, I imagine Drake very much decided, let's, let's- Yeah, he's probably... 26:10 just let, let's go forward. I'm gonna get slapped on the wrist, spend a bunch of money on it. Yeah. But it's more important for the marketing moment to... 26:19 Yeah, but then when, when Kendrick responds with a six-minute, like, epic diss track, it kinda makes Drake look really like a pansy. Like- Oh, yeah. I, I, I don't, by the way, I don't disagree with you whatsoever. 26:33 I still think the innovation of what he did was very smart. Yeah. I, I, I will say, I think that using Tupac was, was... It was fine. It was shticky. Yeah. But it got us talking about it. 26:46 The fact that Kendrick was able to turn it around- Yeah. He, he weaves AI and Tupac into, like, he talks about Tupac rolling in his grave. So th- this sort of battle, to me, begs two questions. 27:02 One, like, it's, it's kind of crazy to, when I was, like, listening and reading the lyrics from, from Kendrick, like, I'm torn. 27:11 Is, do they genuinely hate each other, or is this all a PR stunt, and the, and everyone's re- it's just really all love, and all press is good press, and they're, like, leaning into the moment? 27:22 'Cause everyone seems to be, like, after Drake. Like, like, it makes me wonder, why do people hate him? It's hard to be on top, man. Everyone comes for the crown. 27:32 So you think Drake has the crown, and all these people are just jealous? Everyone has their own motives. Everyone has their own reasoning. 27:39 And I'm, I wanna be very clear, I'm not necessarily saying that Drake has the crown. 27:45 I'm simply saying that Kendrick is undeniably one of the largest talents in the world from a public-facing perspective as well as from a following perspective. 27:56 Part of me, though, just feels like they're just in the back room, just, like, hanging out, smoking blunts, dappin' each other up, like, laughing at this, and, like, this is them just controlling the narrative. 28:06 I think there's a side of that, absolutely. Th- there, that absolutely fuels all of the sales. You need that narrative. They very smartly know. They, they probably had a conversation about it. I have one more question. 28:18 Do we feel that Drake's use of AI, arguably one of the biggest musicians in the world, is going to transform how musicians and producers use AI moving forward? 28:31 I think it'll get worse before it gets better, in the sense that I think that it'll get abused and mistakes are gonna continue to happen in this way. I could see a case against maybe AI for artists that are still alive, 28:44 but the AI use of artists that were dead seems to have value. Oh, yeah. 28:50 And that seems to be something that could actually be very, quite lucrative for these estates, and it could actually transform the music industry if people who are dead never really die, because now their songs, they can create new songs even after they've gone. 29:05 [slurping] So I think it's about that time. Wait, what time? What time is it? It's hot take time. Hot take time. 29:15 [imitates air horn] Hot take time is that time when we talk about our predictions, AKA hot takes, if they will come to life, and we like to keep tally and grill each other on what was right and what was wrong. 29:32 I'm gonna, in honor of Stagecoach, uh, I'm gonna riff on two more predictions around Stagecoach. One, it was int- So for those who don't know, Coachella has a huge party scene around it. 29:48 There are tons of parties Weekend One, now trickling into Weekend Two. Stagecoach traditionally hasn't really had that many at all. This year, there were a ton. Reaching- Oh, really? Yeah, reaching the double digit, 30:02 um, world. Uh, I think we're going to see even more events next year. There was a, an article that recently came out, I think on Insider, how a bunch of influencers ditched Coachella for Stagecoach this year. Whoa. 30:17 And how more and more creators are leaning into Stagecoach. Which I think basically says a lot about our society, uh, or culture, cool culture, moving towards country, cowboy culture. 30:31 We're seeing that with Beyoncé and Post Malone. I think I heard Lana Del Rey's doing a country album. 30:35 I would also say, maybe it's insider knowledge, maybe it's not, off the backs and the interest of Stagecoach- We could see a Stagecoach Weekend Two. Oh, that'll happen. Think about the first time Coachella Weekend One, 30:48 like, had two weekends. Like, it- no one saw it coming. It made sense after the fact. I, I feel the same about Stagecoach. Mm. That's just my thought. Okay. But your turn. You know, I had a little help today. Mm. 31:02 I decided that in, in an effort of... I, I'm not one to steal ideas. Okay. So I'm not like Drake where I don't give credit where credit's due. But, but me and Siri, we, we chatted, we, we chatted quite a bit. Oh, nice. 31:17 And I informed her that she was a tech futurist that weekly gives futuristic forecasts in media, and that I needed 20 futuristic- Wow... forecasts. You are basically Drake right now. I'll say this, guys. 31:32 Chris Sawtelle's job is not being replaced. [laughs] Because it was not anything... It, a lot of these things are not anything that we don't already know. What I will hone in on is personal medicine. 31:48 I think the h- the, the hospital sector or the GE sector has to change, and I believe strongly that we'll notice in the next year and a half more of a focus of doctor support at home. 32:06 You won't have to go into the hospital to handle a lot of the checkups that, one, ironically you would think would need to do IRL. We're already seeing same-day health. 32:17 We're seeing some of those, like, go into the space to be analyzed. Yeah. And I'm saying more that, like, I think that we'll be able to do our own blood work. We'll be able to do a lot of these tests- Yeah... 32:29 on our own, being sent a kit that we'll then send back. I can see that, 'cause I was gonna say, like, telemedicine already exists, right? Like, you can Zoom your doctor. Right. But I... The, the key thing is vitals. 32:40 How d- how do your vitals get taken? How does your heart beat? Yeah. You know, blah, blah, blah. And I could see that. I say, uh, al- I mean, it already in a way is already, I mean, it's kind of already happening. 32:51 All right. Uh, thank you all for listening to us be rambunctious and have fun, talk about trends. Catch us wherever you listen to podcasts. Future Forecast over and out. 33:05 [upbeat music] The Future Forecast is produced by Wheelhouse DNA for Acast. Our executive producers are me, Boye Kolade, along with Fanny Baudry, Cassie Berman, and Leah Sutherland. Our audio producer is Chiara Noni. 33:20 Our audio engineer is Matthew Blocka. Our editor is Nick Kurs semi. The podcast is hosted by yours truly, Boye Kolade, and Chris Sawtelle. Thanks for listening and see you next time. 33:31 [upbeat music] Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 33:44 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 33:55 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 34:06 That's goo.gle/workspacewithgemini. This show is brought to you by The Future Party and Crossix Studios, produced by Chris Sawtelle, Boye Kolade, and Paul York. 34:19 Special shout-out to our production team, Araceli Rubalcava, Max Goolen, Shannon Kline, and Eli Tafur.
