Transcript 0:00 Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the headline hammer. 0:07 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 0:18 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 0:30 That's goo.gle/workspacewithgemini. [musical sting] Wheelhouse DNA. [upbeat music] Hi, everyone, my name is Bolade Kolade. And I'm Chris Sawtelle. 0:44 And welcome to the Future Forecast, a podcast where we explore the intersection between business, technology, and entertainment. Today we're looking ahead. 0:51 We're gonna talk about how creators are leaving YouTube, why young people are loving Facebook Marketplace more than they love Facebook, and a new startup that allows you to buy shares of popular songs. 1:02 But first, let's catch up. Let's do it. What house are you as it relates to Hogwarts? Oh, if I were to choose my own house? Like, if you were to... Well, no, no. You don't get to choose your own house. 1:14 It's just a matter of, like- I haven't done the test... if you put the Sorting Hat on, what house in Hogwarts are you? Well- Or what house are you told? I- Also, Ashley's gonna be watching, his wife. 1:27 So make sure- My wife does not-... she'll call you out... care about science fiction, fantasy. Whoa. Yeah. Whoa. It's, it's, it's tough in my household. Um- She's gonna be reading Twilight? 1:36 [laughs] I, I don't even think that. [laughs] Um, but I, I've never done the test, but I would assume I'm a Gryffindor. Yeah, you're a Gryffindor. [laughs] That's so... You are a Gryffindor. I'll give that to you. 1:49 What about you? What are you? I got asked this question last week, and it was one of those things where, like, I feel like everyone thinks so high and mighty. They're like, "I'm a Gryffindor. I'm a this or that." 2:00 But you know what I really think I am? What? I, I do think I'm Slytherin. Mm. I do. I think I'm Slytherin. But not from, like, a, a Chris is evil, like- Yeah... mischievous. I actually think I'm Snape. Mm. 2:13 Uh, listen, do, do I want to be Snape? Fuck no. Like, I... That is the last person I wanna say that I am, right? Right, like, like, truly that is the last thing I would like to say. 2:22 Uh, uh, you know, God rest his soul, Alan Rickman, like... I was gonna say Rifkin. How horrible is that? Alan Rickman, amazing. That said, uh, doing a lot of thinking about the dark arts- Yep... 2:35 and the defense against the dark arts. Mm-hmm. And- Random, by the way. Well, I think it was a matter of we talk about marketing so much, right? Uh-huh. 2:42 We talk about marketing, the ploys of getting your business sold, not wanting to be on social media. 2:48 I talk about, like, the difficulties of, of finding your why or your reason as to how you justify why you're marketing to your audience or to your people, or, or telling people why you, why to follow your mission and your statement. 3:01 And I th- I, I very much realize so much of me is, like, I wanna be like Holden Caulfield without the insanity plea, uh, just before, uh, he leaves college 'cause he couldn't do it. 3:13 Like, you know, if you d- you didn't read Catcher in the Rye, uh, Holden want, like, wanted to protect the kids. And you feel like these are all Slytherin qualities? It, it... It's not that they're Slytherin qualities. 3:25 Yeah. Snape was a part... You know, Harry Potter, uh, history lesson, guys. 3:30 Snape was a Sly- was, was part of Slytherin, and by way of him being a part of Slytherin, really he was an ally to, um, Dumbledore, who was Gryffindor, right? So, like, he was kind of like a secret Gryffindor- Mm-hmm... 3:45 but made the sacrifice of being- Yeah... the spy, um, uh, for, for Gryffindor in a way. Anyways, let's talk about our first topic. Let's talk about it. 4:01 So there is a creator exodus at YouTube. There's been a recent uptick in so-called legacy creators departing from YouTube this year. Creators like MatPat and Tom Scott have already left. 4:15 Um- Did you ever listen to MatPat's, uh, Game Theory? I didn't. Oh, God, it was so good. So good? Oh, yeah. So how do you feel about him leaving? Well, I mean, he had been doing, doing it for so long. 4:28 Five Nights at Freddy's. Mm-hmm. Hearing his fan theories or his, uh, game theories around, uh, basically, not debunking, but 4:38 taking us, taking you down the Easter eggs of the history and the lore of so many of these videos- Yeah... and movie... I- Yeah... It's truly an end of an era. 4:47 I'm curious to see, uh, truly where things will go because there's other, there's another group of legacy creators who haven't left, but they're kind of slowing down, like Lilly Singh. Mm-hmm. Right? 4:58 And the question is why, ultimately, is this happening? And there's this idea of the growth trap. 5:07 Uh, when YouTubers find success, it's only logical that they wanna continue to grow their audience, their paychecks, scale their operations, but success is never guaranteed, right? But isn't that, like, every business? 5:21 Yeah. Every company wants to continue to grow. Like, no one goes, "Hey, let's just stay good at..." Well, unless you're like a mom and pop shop. You're like, "This is my thing. 5:29 I stay good at it and keep the clientele happy." Yeah, I think, I think the unique thing, though, with YouTube is there's, like, ever-changing algorithms. 5:37 There's different, there's different things that you have to- Mm-hmm... do and reach, and it's never the same. And so I think if you get stuck, it's hard to come out of it, even for the most successful. 5:49 You know, YouTube feels like it's almost mimicking our economy, right? There's the upper, middle, and the lower class. Yeah. 5:55 And the upper class is the MrBeasts of the world, you know, who are basically their own network. 6:01 They're basically television, and I think the question is what's happening to the middle class and the, and the lower class? They're getting squeezed out. Why do you think they're leaving? 6:10 [lips smack] Well, I think this growth thing is, is part of it. Um- When you say growth, do you mean just, just the, the idea that it, it's harder and harder to grow a following? 6:19 Yeah, it feels like they're on, like, a hamster wheel, just really trying to make it work. Um, I feel they're... This is just my assumption. Don't get me wrong, YouTube is still popular- Yeah... 6:30 but certain types of content don't work on YouTube as much anymore. I think they work better more in short form, and I think that might be an issue as well. Uh, I also think empires rise and fall. 6:43 Brands are strong today and gone tomorrow. Like- Yeah... these same legacy creators just simply might not be popular anymore. Hot take, I've been fairly vocal about it, so I'm okay with saying it. 6:56 Um, [laughs] I'm gonna get a shout... I'm gonna- someone's gonna text me later about this. [laughs] I know. I know. Can't wait. Oh, no, and shout out Jason Cosgrove. I think YouTube has deprioritized the creator. 7:07 BrandConnect used to be one of the biggest things a YouTuber would use as a resource. 7:14 If you're not familiar, BrandConnect was, was su- a phenomenal program that YouTube created both for its own purposes to bring brands to the table, to bring creators and brands together to monetize, you know, both, both, uh, for big brand deals for a creator, but really, like, they kind of were the creative agency at YouTube. 7:35 You'd go to YouTube and they would- Yeah. Mm-hmm... uh, help, help you find the right creatives. Yeah. But by way of that going away, and yes, maybe the business model just didn't make sense anymore, 7:47 really what you're saying is you, y- that announcement told creators, "Hey, we are not helping you make money. We're, we're not helping with additional services to bring, you know, checks to you in that way." 8:00 You're not wrong. Many creators are citing the platform's shifting priorities, including 8:06 ad revenue reducing, a general unreliability of consistent monetization mechanisms, and their views falling, which may or may not be YouTube's fault. But yeah. I, I do think it's YouTube's fault. Mm. 8:19 The sh- uh, the introduction of Shorts, this is not a, a condemnation of Google or YouTube here. That's not... My, my attempt here is not to be like, "They're horrible." 8:30 A- again, you have to pivot and get with the times. Yeah. But the introduction of TikTok, every platform has very much tried to compete with the scrolling mechanism that TikTok has, has made its life's blood. Yeah. 8:44 And by way of introdu- introducing Shorts, YouTube did a whole redesign, deprioritized the trending page. I remember being so excited every day to go on YouTube- Yeah... 8:57 and click on the trending page or just, like, open it up and see what's trending, just to see what was relevant, what was falling into the algorithm, what could be exposed, uh, to me that, like, ooh, what, what... 9:09 Almost like, like news. Mm. It was almost like you go into Apple News and Apple News curates. It was kind of like Jake Paul's doing this. He said this crazy, dumb thing today. Yep. Uh, you know, Logan's doing this. 9:20 KSI is here. The Try Guys have done this. Like, you, you could kind of use it as, like, a fun way with a bunch of faces and names. MatPat would have a great, awesome game theory- Yeah... idea. 9:31 Anyway, I, I, I'm mentioning it more to say that I, I, definitely they've divested in that and they've prioritized trying to take down TikTok, and that really hurt the, the long form creators. Yeah. 9:42 No, I think, I think that makes sense. And, you know, one, one other question I have is the role of AI, right? 9:49 So apparently both Wired and BBC investigated and found specifically children's YouTube channels were rife with AI-generated content, and I, I wonder how that is affecting the platform. 10:06 I wish they specified in the article, like, what, what specifically that was for AI. Like- Yeah... what... 10:11 Because you can say it's AI generated, but was it AI-generated animation and so it was a cheat code to, like, make cheaper- Like Sora? Yeah, yeah. Um, 10:20 because when you read that tidbit, it very much is like, "Skynet is manipulating your kids." Yeah, yeah. "Be careful. You're being told lies." Like, that's the clickbait, right? Yeah. 10:30 They're intentionally trying to scare you into thinking that your kids are being manipulated- Well, I, I f-... by technology... I feel like the underlying issue is that r- everything is a competition for views, right? 10:41 And so now if AI-generated content is competing for views and is actually making money, therefore maybe taking it away from these creators, that's a problem. 10:52 So, you know, one of the proposed solutions that YouTube is aware of and, and, you know, is planning, they want to require creators to disclose if they used AI in their videos, which, you know, for better or for worse, I think probably most platforms will, will do that. 11:08 But I, I also think, you know, recently MrBeast announced his show, and that to me is really interesting because that's with Amazon. Yeah. 11:17 And, but MrBeast came up on YouTube, and y- of course he's gonna keep creating YouTube content, but why did he do that deal with YouTube? There is a clear answer that is to say he already has everyone on YouTube. Okay. 11:30 So if anything, this... I mean, this play is very much a play to say, "Hey, if I'm already a b- uh, an in-house brand by way of YouTube-" Yeah... how do I continue to build my audience? 11:45 How do I go to a streaming platform like a Netflix or an Ama- Yeah... Like, it was a competitive market. There was a, a... They did drive up the game show. Uh, they, they went out to market. 11:55 They gave everyone the option. And obviously Amazon was like, "Hey, let's blow this out of the water and buy." Yeah. But I think it's a huge blow to YouTube for it to not be on the platform. Oh, yeah. Right? Absolutely. 12:04 Because they're really t- Because the, the question herein lies is the creator bigger than the technology? Is MrBeast now bigger than the platform? 12:15 And by, by way of him going to Amazon, they're allowing that test to happen. For such a long time, the marketing has been MrBeast is the largest YouTuber, the largest creator in the world. Yeah. 12:28 And so when you build that narrative, in a way you become bigger than the brand, because YouTube very smartly used MrBeast as the face. 12:38 Uh, that said, I think it's important to clarify, I do believe the first episode will live on YouTube first, and the remaining, uh, will, will, will all be on Amazon- Oh... if I'm not mistaken. 12:50 I, I truly believe that part of it is him leaving because you've already sold that idea that I'm the biggest thing here. Yeah. 12:57 Just before we nav- before we migrate over, in the mass exodus, I did think of, what I would like to put out there is now is the perfect time. The going's been good, now is the going to get out, 13:10 meaning YouTube is so saturated with a significant amount of deals, specifically around Spotter. There, there was all these deals being done. Yeah. 13:20 Uh, this is not me condemning Spotter, it's me just saying that creators were being given the ability to take on of a significant amount of money, be paid, uh, essentially do for others to license out or, or to have their back catalog for, for years. 13:33 We're talking $8 million, 10 million. Hundreds of creators were taking big checks from corporations like Spotter, Jelly Smack, where you could then go off and... 13:44 I think we covered that a couple of, several, several, several episodes ago. 13:48 That, in connection with AI technology, where, like, brands or, or people that are not, uh, artists can get in and just kind of create their own content to make AdSense. 14:01 It just more and more and more of the saturation of YouTube, if you're a MatPat, if you're someone that's been doing it for so long, or private equity are coming to you and saying, "Hey, we wanna buy your channel." Yeah. 14:13 Now is the time to kinda say, "Hey." And, and, and, and creators are selling. Yeah. People are selling their channels because they know that they can't keep it up. 14:21 Yeah, which is, which is gonna be, uh, another conversation later on. We're gonna talk about music catalogs- Mm... and what people are doing with that. 14:29 [slurping] In the same vein of where we're at in this world, the, the idea that this Goliath YouTube is undergoing issues, the, the, this big brand that we grew up with, it feels like there's another tech platform that's kinda going through little bits of ups and downs all the time, which is Facebook. 14:52 And Facebook has a very unique product called Marketplace that's being termed the Internet's garage sale. Yeah. Which, you know, I would argue to say most of the people I interface with don't use Facebook anymore. 15:07 We still use WhatsApp and Instagram, you know. Shout out Facebook to, like, see that they should've acquired these two different companies. 15:16 But now it's so interesting that one of the biggest reasons that we go on Facebook is literally to use Marketplace. But it's... Have you, have you done it? Yeah, so many times. How crazy is that? Yeah. 15:28 It's like the, our version of Craigslist or something. Oh, it so is. It is literally our version of Craigslist. Yeah. Though, what I, what I haven't done is I haven't been on the buying side of Facebook Marketplace. 15:41 So that's what's so interesting to me, is, like, I've always been like, "Hey, I have to sell this thing." And then I conveniently go and do it, and it g- and these things get sold. Yep, yep. But I'm curious where the 15:56 mindset where the person goes, "Oh, I'm gonna go on Facebook Marketplace and, and buy." Well, I think, I think there's not a lot of options, right? So before... There are now a lot of apps. 16:07 Like, when I remember moving recently, I used both Marketplace and OfferUp, uh, and those were, like, the two platforms I used. 16:15 Back in the day, it was Craigslist, or when we were growing up in university, we had the university intranets, right? And how scary was it using Craigslist? You're so right, though. 16:24 And Facebook, though, it allows you to verify a little bit more. Yeah. You know who you're talking to, to some degree is ideally real. There's ratings, right? There's a little bit more privacy and transparency. 16:38 So I, I, I believe that's why people are, are going at the end of the day. You know, I think it's just, it's both. I'm torn because in one sense I'm like, "Oh, this is so smart." 16:48 Like, they built a product that people want, they reinvented themselves, and they're holding people's attention even though their, their initial product is not working. And another, I'm sad. 16:59 Like, how is Facebook relegated to just, like, buying and selling, like, my old junk [laughs] like that's, you know, been at the bottom of my closet for years? It's cr- uh, it's very crazy. I'm not surprised. 17:12 Well, you know what's interesting? The term one man's trash is another man's treasure rings really true here. 17:19 Because Marketplace is actually really big with Gen Z, and one of the biggest reasons is they're able to purchase used items they wouldn't, A, normally afford, and they wanna buy products in a sustainable way. 17:31 So this, like, hits on the dot. And thrifting is a trend. It's like nostalgia is cool. Do you feel there will be any correlation in competition or comparison between Marketplace and TikTok Shop? No. 17:45 I don't even think that, that comparison's gonna happen, just by way of TikTok very much has baked Shop so far into it. Like, like, you swipe to the left, they very much have prioritized shopping. 17:57 I think if anything I would say the, the, the two competitors are really TikTok Marketplace and Amazon Marketplace. They're at war. So maybe Marketplace will be king. We'll have to see. 18:12 Hey, we're Nick and Jack, hosts of The Best One Yet. Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, The Headline Hammer. 18:20 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 18:31 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 18:42 That's goo.gle/workspacewithgemini. I wanna talk about what you kind of alluded to earlier, which I actually thought was really fascinating, the idea that people, PE companies, could buy channels. Yeah. 19:00 YouTube channels. Well, we've been seeing a lot of acquisitions already in the music world where people are selling their catalogs, huge artists like Bieber and, you know, so on and so forth. 19:14 Now, there is a new wave of music companies that are allowing y- the everyday retail investor to invest in specific songs from these catalogs. 19:28 One company is Jukebox, spelled J-K-B-X. It's letting people buy shares of popular songs by artists like Beyoncé, T-Swift, Ed Sheeran, OneRepublic, Major Lazer, 19:43 gotta throw out Adele, with a goal to bring investing to the masses. How will it work? 19:51 Basically, individual investors can buy shares of songs, and then those people are paid out quarterly based on the income generated by these songs. And this is all, like, SEC approved, and it's really fascinating. 20:10 Would you do this? Or let me ask, why are you doing it? I was actually thinking about this the other day. I wanna do some more research, but I, I could potentially do this. Why? Two reasons. 20:29 One is diversification, but the diversification is, like, oh, it would be great, it would be cool to say I'm invested in, in songs, along with real estate, along with crypto, along with startups, blah, blah, blah. Yeah. 20:46 But the question is, is this asset class stable? Is it lucrative? Is it volatile? So on and so forth. And so the two questions I have is, is one, that basically. What's the ROI? 21:03 Like, can it be huge? You know, sometimes on the stock market, you can 4X. A startup, you can 100X. And then the other question is timing. Is this a smart time to do something like this? 21:15 Not a lot of people are privy to this. Yeah. And I think, and the, the question I have, is this crypto five to 10 years ago? Or maybe five years ago, 'cause I don't know if crypto was around 10 years ago. 21:28 Uh, five years ago, where not a lot of people knew, and now that more people know and more people are doing it, the people who got in earlier are much wealthier. I just think it's a novelty. 21:40 I just think it's a total novelty play, if I'm being real. I think it's a very smart way of packaging the idea that y- it's for a super fan to participate. I'm not saying that you can't make upside, right? 21:54 But this to me is very much just a Masterworks play. Yeah. Where, oh man, do you like Banksy? You wanna be able to say that you own a piece of Banksy's artwork? Great. Here it is. You wanna own a piece of a Picasso? 22:08 You know, a- and for those that have never worked or, or have never been sent a Masterworks email, uh, [laughs] I don't think you're missing out on anything, uh, clearly. Uh, I just, listen, I would love the idea... 22:22 I, they definitely hooked me when there was a email where it was like, "Picasso's Blue Lady available." I was like, "Oh my God, that's really cool." Yeah. "I wanna..." 22:31 I'm not buying Picasso's Blue Lady, but I w- I was interested or intrigued to, like, understand how that would work. 22:38 Really what you're doing is you're buying into a, a larger consortium, a, a group of individuals, basically buying a fraction of a fraction of the artwork, and then you'll get a nice little diploma or a nice little certificate that says that you own a, a, a stake or a piece of equity in the artwork. 22:55 Again, feels nice. Nice to have, like, a little thing to put on the wall. If anything, I think that the art world during COVID was having a harder and harder time selling projects. 23:06 P- and so, uh, in a moment where everyone was looking to diversify and invest, bringing the option of investment to a lower class of people- Yeah... 23:16 and getting them to buy in on this idea of, "Oh, well, people much wealthier than me invest in art. I'll invest in art." Yeah, I, I, I see everything you're saying. 23:29 I don't know, though, that I would immediately write it off. I think what's, to me, this feels l- like the future, in that it's not the only area that we're seeing this. You just mentioned art. We're talking about music. 23:45 There's another company, Rally, that does this for collectibles. There have been companies to try this before with mixed success in the sneaker world and, and the hypebeast world. 23:56 Uh, I've heard of companies doing this in human capital, like investing shares into, let's say, Chris Sawtelle, and seeing what revenues he can produce over, you know, his lifespan. 24:09 So to me, the signaling is that the future looks like people not just investing in the stock market or crypto or financial securities. But everything from homes to music to films. 24:27 And the question, though, which you are rightly asking is, is it worth it? Is it valuable? Will there actually be ROI, or is it just an ego stroke? 24:37 I think as it, as it pertains specifically to the model proposed in the articles and the research we've done thus far, it's not perfected. 24:49 Meaning, it is truly more for a super fan buy-in, maybe you make some money on it. But, like, you're really getting exposed to, like, Beyoncé, Taylor Swift, Ed Sheeran, uh, pieces of music. 25:01 I think part of me goes, "Those are some of the biggest names in the world. Why do..." I, I, I don't mean to be so ske- skeptical, but I'm like, "Why am I, Chris Sawtelle, able to get that? 25:11 Why am I able to get a fraction of a Picasso?" Ask the better question: why is this actually available to me? 25:18 Well- Because if these are the biggest works in the world, the best artists, why is, why, why is the lower class, and I don't mean to call myself lower class, but, you know, I'm not a multimillionaire person. 25:29 And, like, why am I actually able to gain access to this? I lo- I love that question. There's a couple things at play how I would answer it, at least. Mm-hmm. So one, 25:40 what I think this opens the door to is the, the artist who may not go with the record label, right? Yes, that's where I- The indie artist... that's where I'm trying to go, yes. Yeah. So I think 25:51 your question is very correct, but I think it opens the door to people who don't have the stability and could become the next Beyoncés. So the second thing I was gonna say is that 26:05 I believe we are seeing the beginnings of the underbelly of the music asset trading class. 26:13 Because on Jukebox, one of the biggest sort of, uh, the majority of the catalog currently available is from pop producer and songwriter Ryan Tedder from OneRepublic, and he sold the rights to his royalties to a private equity firm, KKR. 26:31 I actually would not be surprised if the people who are going to answer your question why are not the original publishers or the record labels. 26:43 They are the people who bought these catalogs from these artists and now want to make use of what they bought, of the asset they bought, and, and extract as much value as possible. 26:56 And I think this might be an answer for them, is to open it up now to the masses. Wouldn't you want the song Apologize? It's $30.95 per share. Oh, did you... How many shares did you buy? I didn't buy any. 27:08 I'm asking if you- Well, I feel like you're selling me on this right now. [laughs] I feel, I feel uncomfortable. Why are you trying... Are you... This is why I trained for the dark arts. [laughs] I, I... 27:18 This is why I'm Snape. Oh. See, that, that's what we call have a callback, Boye- Oh... uh, for our improviser friends. Yeah. I refuse. I, Deflecto Magnimosis. I, I got nothing. 27:29 I'm just- I'm, I'm just gonna deflect the hot takes, so... [inhales] Wait, wait. What, what time is it? It's hot take time. Hot take time. [laughs] All right. Mine's really simple. 27:42 We were talking about Beyoncé and country, and I've thought this to myself, and I'm, I think I'm gonna go out on a limb and say that next year Beyoncé will headline Stagecoach. 27:55 Country music and country culture is having a moment in not just the sort of, uh, middle America Caucasian demographic. It's becoming more diverse across the board. Stagecoach itself is experimenting with that culture. 28:11 Uh, they have Post Malone. They have Wiz Khalifa playing this year. And so I feel like Beyoncé at the festival would be huge. Have you seen the Compton Cowboys do their thing? 28:24 Just in videos, and I, uh, last year I was at Stagecoach, and I, I caught their little section. It's very cool. Yeah. Yeah. It's awesome. Very cool. Uh, all right. Okay. Queen B at Stagecoach. 28:39 We have to wait a year to find out about that. Yeah, I guess so. I mean, most of your takes don't come true anyways- Oh, wow... so I guess we're not really gonna put that point on the board. 28:47 [laughs] So let's not even worry about it. But here's my hot take. 28:51 Kind of piggybacking off of our last topic, it's convenient for me to say this, I don't think that the Jukeboxes of the world are going to be the, the, the business model we see. 29:02 I, I love the idea of maybe one or two talent, like a Macklemore, have that Kickstarter rocket ship where people come, a community came together to finance. Mm-hmm. 29:15 I think what we're gonna see much faster, and deals that are gonna pop up within the ne- that next six months, private equity and VCs are gonna be buying more into artists, more than they already are. 29:30 We've seen some announcements come out, but I think specifically around these YouTubers selling their channels. They're... We're gonna see private equity and VC heavily get in. Mm. 29:41 Buying into the artist, not the catalog, but properly buying into the artist, and see if they can build business around the talent, and have, a- and, and orchestrate the deal where there's, like, a five-year cliff where they have to ensure that the talent is making content and working and, and, and acting. 29:59 You know, having a key man clause, essentially, baked in. So, like, if you could invest in MrBeast- Yeah... before he was MrBeast. Yeah. That's not a bad idea. Cool. I love it. Uh, great day. It was awesome. 30:13 Thanks for listening. Catch us wherever you listen to podcasts. Future Forecast over and out. The Future Forecast is produced by Wheelhouse DNA for Acast. 30:23 Our executive producers are me, Boye Kolade, along with Fanny Baudry, Cassie Berman, and Leah Sutherland. Our audio producer is Chiara Noni. Our audio engineer is Matthew Blocka. Our editor is Nick Kursiemy. 30:38 The podcast is hosted by yours truly, Boye Kolade, and Chris Sawtelle. Thanks for listening, and see you next time. [upbeat music] Hey, we're Nick and Jack, hosts of The Best One Yet. 30:51 Behind every episode, there's research, emails, spreadsheets, and our shared Google Doc, the Headline Hammer. 30:56 With Google Workspace with Gemini, Google's AI is built right into the premium versions of tools we already use, like Gmail, Docs, and Sheets. No new tools or extra logins, just personalized AI for the way we work. 31:07 That means less time on the work around the work, and more time finding the stories worth talking about. Get AI tools for work. Upgrade to Google Workspace with Gemini at goo.gle/workspacewithgemini. 31:19 That's goo.gle/workspacewithgemini. This show is brought to you by The Future Party and Crosstalk Studios, produced by Chris Sawtelle, Boye Kolade, and Paul York. 31:31 Special shout-out to our production team, Arseli Rubalcava, Max Goolen, Shannon Klein, and Eli Tafur.
