Hating On AI Becomes A Marketing Trend

A new cultural schism is fueling marketing: a divide between those who embrace AI and those who fear it. Major companies in fashion, food, and consumer goods are making an anti-AI position the core of their advertising, leveraging public skepticism to make their campaigns highly visible.

David Vendrell

Young Americans Choose Cheap Beer Over Craft

Declining beer demand sees younger American drinkers choosing affordable, nostalgic, and trendy canned cocktails or spritzers. This shift, influenced by the no-alcohol movement and tighter wallets, prioritizes simplicity over complex, traditional brews.

David Vendrell

Gen Z Curates “Analog Bags”

Many believe we've reached peak social media, as young people look to log off. This cultural shift is fueling a surge in hobby culture and a renewed fascination with analog media as people seek genuine ways to relax and unwind.

David Vendrell

Endless Summer Lets You Generate A Fake Vacation

With burnout rates soaring, Americans desperately need a break. While we all need an actual trip, the new AI-powered app Endless Summer lets users generate fake vacation photos, attempting to show them what they're missing.

David Vendrell

Ireland Makes Its Monthly Basic Income For Artists Permanent

As the first nation to commit to a long-term UBI of this kind post-COVID, Ireland is poised to become a global trendsetter and the next magnet for working artists.

David Vendrell

Wellness Tops The Social Calendar

Forget party cities and boozy cruises. Today's travelers want to optimize their health and longevity. With the wellness-tourism market now valued at $830 billion, luxury destinations are pivoting to meet the demand for abstinence and self-improvement.

David Vendrell

Docusign Changes Signatures For Gen Z

Cursive writing is disappearing, and DocuSign's new signature options prove it. According to a new study, only half of Gen Z can sign their name in cursive—a dramatic shift from the boomer generation and a sign of how we write is changing.

David Vendrell

New Startups Translate Gen Z For Companies

Brands that want to survive need to connect with Gen Z, the dominant cultural force with a projected $12.6 trillion in spending power. The key is to leverage Gen Z insights across branding and marketing.

David Vendrell

Sauces Are Now The Hottest Thing On The Place

Remember the days when ketchup, mustard, and mayo ruled? Today, the US condiments market is booming, thanks to thousands of new, adventurous options. Get ready to explore a world of flavor that's making dining more exciting—and profitable.

David Vendrell

Home Offices Are Getting A Remodel

RTO mandates are transforming the housing market again. As companies demand a return to the office, workers who moved for cheaper, bigger homes now have a new problem to solve: what to do with that extra room that used to be their office.

David Vendrell

Marriott Bonvoy Rolls Out Hub For Outdoor Experiences

Marriott is leaning into a major travel trend. With a new hub for adventure-focused properties, Marriott Bonvoy Outdoors aims to capture travelers who rediscovered the joy of nature during the pandemic and are continuing to prioritize exploring the outdoors.

David Vendrell

Does Your Job Suffer From AI “Workslop?”

AI promised to boost productivity, but it's doing the opposite. As companies adopt the new tech, they could face a surprising downturn in efficiency and revenue. Is the ultimate productivity booster actually a costly distraction?

David Vendrell

José Andrés Group Collabs With Copia To Fight Food Waste

Chef José Andrés has made a name for himself by feeding people in the world's most dire circumstances. Now, a new partnership is helping him build a global pipeline to address food insecurity on a wider scale than ever before.

David Vendrell

Starbucks CEO Brian Niccol Plots New Direction For Company

Fast-casual restaurants prioritize speed over customer connection. But Starbucks is flipping the script by focusing on building deeper relationships, seeking to bring back a more personal, meaningful experience to the grab-and-go dining culture.

David Vendrell

Teens Turn To Old Devices In Wake of School Phone Bans

With school boards banning smartphones, teens are turning to older tech to play music and disconnect. This ironic new trend, pushed into the mainstream by school bans, marks a return to analog tech as kids seek a break from the digital world.

David Vendrell

Taylor Swift To Put New Album On Cassette

The audio cassette, a relic of the 80s, is making a comeback. As music fans seek a more tactile, analog experience, this once-obsolete format is enjoying a small but noticeable resurgence alongside its vinyl counterpart.

David Vendrell

Gen Alpha Could Fuel A Moviegoing Renaissance

David Vendrell

Gen Z Gets Into Investing Early

David Vendrell

Reading Falls Off The Hobby List

David Vendrell

Sleep-Away Camps Become Popular With Adults

David Vendrell

Pharrell Kicks Off New Creative Platform, VIRGINIA

David Vendrell

Job Applicants Spend Thousands For The Chance To Find A Job

David Vendrell

Employees Shirk RTO Mandates

David Vendrell

Dubai Chocolate Won’t Stop Trending

David Vendrell

America Has A Lot Of Millionaires

David Vendrell