Culture | TheFutureParty

Culture

Gen Z Is Increasingly Going To The Movies

Research reveals that younger audiences are visiting cinemas more frequently than older groups. While many assume digital streaming is preferred, this demographic simply prioritizes the theatrical experience for specific titles they deem worthy.

David Vendrell

Dec 19, 2025

Gen Z Is Increasingly Going To The Movies

Stories

‘Tis The Season Of Christmas Music

Christmas music is seeing a significant and early spike in streaming this season, far ahead of the typical listening period. This trend suggests a widespread craving for the nostalgia and communal comfort offered by holiday tunes, mirroring a similar surge observed during the chaotic year of 2020.

David Vendrell

Dec 16, 2025

Stories

Consumers Are Spending More On Products That Save Them Time

A growing number of US consumers are spending money on services and products that maximize efficiency. For those with resources, this purchasing trend has become the new premium, allowing people to regain valuable time from necessary chores to dedicate to personal pursuits.

David Vendrell

Dec 11, 2025

Consumers Are Spending More On Products That Save Them Time

Stories

Evite Finds That Parties Are Scaling Down

A new study shows that social gatherings are becoming smaller, more restrained, and centered on genuine human connection. Influenced by tighter finances, shifting views on alcohol, and widespread loneliness, "intentionality" is now the core theme of modern parties.

David Vendrell

Dec 11, 2025

Evite Finds That Parties Are Scaling Down

Stories

Gen Z Rents Out Their Closet

Gen Z is driving a shift toward renting needed apparel rather than purchasing it. This trend offers consumers access to quality garments at a reduced price, fueling a clothing rental market projected to exceed billions and signaling major ramifications for traditional retail brands.

David Vendrell

Dec 8, 2025

Stories

Doctors Want People To Get Out And Socialize

Physicians globally are embracing "social prescribing" to address rising rates of loneliness and mental health issues. While therapy and medication are vital, this approach recognizes that, in an increasingly isolated world, communal engagement is a necessary ingredient for comprehensive care and recovery.

David Vendrell

Nov 19, 2025

Doctors Want People To Get Out And Socialize

Stories

Gen Z Is Making A Career Out Of Assisting Billionaires

Facing scarce white-collar employment due to AI automation, Gen Z is rejecting traditional careers to work directly for the world's wealthiest individuals. This growing class of billionaires is recruiting vast personal staffs to manage their immense fortunes and simplify their lives.

David Vendrell

Nov 18, 2025

Gen Z Is Making A Career Out Of Assisting Billionaires

Stories

American Portions Are Shrinking

A confluence of factors, including inflation, wealth disparities, and GLP-1 medications, is leading to smaller meal sizes across US restaurants and grocery stores. While some may welcome this, it ultimately delivers less value for money, diminishing satisfaction for countless American consumers.

Luke Perrotta

Nov 14, 2025

Stories

Middle-Class Americans Move Overseas To Stretch Their Incomes

Facing the US affordability crisis, a rising number of Americans are relocating abroad to attain a middle-class lifestyle they can no longer afford at home. This shift, driven by the desire for stable finances and homeownership, could fundamentally redefine the meaning of the American dream.

David Vendrell

Nov 9, 2025

Middle-Class Americans Move Overseas To Stretch Their Incomes

Stories

Holiday Shopping Could Hit A Trillion Dollars

Despite pervasive inflation, flat wages, and low consumer confidence, Americans plan to spend a record amount this holiday season. This trend confirms that gift-giving remains an essential priority for households, nearly rivaling basic necessities like housing.

David Vendrell

Nov 6, 2025

Holiday Shopping Could Hit A Trillion Dollars

Stories

Apps That Push People To Log Off Go Viral

Putting down the smartphone is a surging trend both online and off. As studies confirm the toll of excessive screen time and doomscrolling, users are abandoning dysfunctional platforms, paywalls, and AI content in their feeds to seek genuine, in-person connection.

David Vendrell

Nov 6, 2025

Apps That Push People To Log Off Go Viral

Stories

Facebook Finds Fresh Relevance With Its Dating Feature

The leading dating application in the US isn't Hinge or Tinder — it's Facebook Dating. While Meta struggles to revive Facebook's trendsetter status, the site is finding new life as a central connection point for users seeking local, real-world social engagement.

David Vendrell

Nov 4, 2025

Facebook Finds Fresh Relevance With Its Dating Feature

Stories

Hating On AI Becomes A Marketing Trend

A new cultural schism is fueling marketing: a divide between those who embrace AI and those who fear it. Major companies in fashion, food, and consumer goods are making an anti-AI position the core of their advertising, leveraging public skepticism to make their campaigns highly visible.

David Vendrell

Oct 31, 2025

Stories

Young Americans Choose Cheap Beer Over Craft

Declining beer demand sees younger American drinkers choosing affordable, nostalgic, and trendy canned cocktails or spritzers. This shift, influenced by the no-alcohol movement and tighter wallets, prioritizes simplicity over complex, traditional brews.

David Vendrell

Oct 27, 2025

Young Americans Choose Cheap Beer Over Craft

Stories

Gen Z Curates “Analog Bags”

Many believe we've reached peak social media, as young people look to log off. This cultural shift is fueling a surge in hobby culture and a renewed fascination with analog media as people seek genuine ways to relax and unwind.

David Vendrell

Oct 24, 2025

Stories

Endless Summer Lets You Generate A Fake Vacation

With burnout rates soaring, Americans desperately need a break. While we all need an actual trip, the new AI-powered app Endless Summer lets users generate fake vacation photos, attempting to show them what they're missing.

David Vendrell

Oct 22, 2025

Endless Summer Lets You Generate A Fake Vacation

Stories

Ireland Makes Its Monthly Basic Income For Artists Permanent

As the first nation to commit to a long-term UBI of this kind post-COVID, Ireland is poised to become a global trendsetter and the next magnet for working artists.

David Vendrell

Oct 21, 2025

Ireland Makes Its Monthly Basic Income For Artists Permanent

Stories

Wellness Tops The Social Calendar

Forget party cities and boozy cruises. Today's travelers want to optimize their health and longevity. With the wellness-tourism market now valued at $830 billion, luxury destinations are pivoting to meet the demand for abstinence and self-improvement.

David Vendrell

Oct 13, 2025

Stories

Docusign Changes Signatures For Gen Z

Cursive writing is disappearing, and DocuSign's new signature options prove it. According to a new study, only half of Gen Z can sign their name in cursive—a dramatic shift from the boomer generation and a sign of how we write is changing.

David Vendrell

Oct 9, 2025

Stories

New Startups Translate Gen Z For Companies

Brands that want to survive need to connect with Gen Z, the dominant cultural force with a projected $12.6 trillion in spending power. The key is to leverage Gen Z insights across branding and marketing.

David Vendrell

Oct 8, 2025

New Startups Translate Gen Z For Companies

Stories

Sauces Are Now The Hottest Thing On The Place

Remember the days when ketchup, mustard, and mayo ruled? Today, the US condiments market is booming, thanks to thousands of new, adventurous options. Get ready to explore a world of flavor that's making dining more exciting—and profitable.

David Vendrell

Oct 6, 2025

Sauces Are Now The Hottest Thing On The Place

Stories

Home Offices Are Getting A Remodel

RTO mandates are transforming the housing market again. As companies demand a return to the office, workers who moved for cheaper, bigger homes now have a new problem to solve: what to do with that extra room that used to be their office.

David Vendrell

Oct 2, 2025

Stories

Marriott Bonvoy Rolls Out Hub For Outdoor Experiences

Marriott is leaning into a major travel trend. With a new hub for adventure-focused properties, Marriott Bonvoy Outdoors aims to capture travelers who rediscovered the joy of nature during the pandemic and are continuing to prioritize exploring the outdoors.

David Vendrell

Oct 1, 2025

Marriott Bonvoy Rolls Out Hub For Outdoor Experiences

Stories

Does Your Job Suffer From AI “Workslop?”

AI promised to boost productivity, but it's doing the opposite. As companies adopt the new tech, they could face a surprising downturn in efficiency and revenue. Is the ultimate productivity booster actually a costly distraction?

David Vendrell

Sep 25, 2025

Does Your Job Suffer From AI “Workslop?”

Stories

José Andrés Group Collabs With Copia To Fight Food Waste

Chef José Andrés has made a name for himself by feeding people in the world's most dire circumstances. Now, a new partnership is helping him build a global pipeline to address food insecurity on a wider scale than ever before.

David Vendrell

Sep 18, 2025

José Andrés Group Collabs With Copia To Fight Food Waste