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Entertainment

Hollywood Talent Launches Creative Coalition On AI

A group of leading industry figures has established the Creators Coalition on AI to set guidelines for digital automation in entertainment. This alliance aims to protect human artistry and may ignite a massive labor push to ensure people remain the focus of creative work.

David Vendrell

Hollywood Talent Launches Creative Coalition On AI

Actors Are Putting On Public Disguises

Various performers are utilizing secret identities to boost interest in their cinematic work and potential hidden projects. By embracing mystery, these digital-savvy stars are sparking online speculation and fan interaction to stand out in a crowded media landscape.

David Vendrell

Actors Are Putting On Public Disguises

Warner Bros. Serves Supergirl To All Of TikTok

Warner Bros. executed a high-stakes, day-long marketing takeover of TikTok for their upcoming film, Supergirl. The strategy, which makes the movie's promotion inescapable to Gen Z users, is designed to instantly ignite buzz for the DC universe's next hero.

David Vendrell

Warner Bros. Serves Supergirl To All Of TikTok

Disney Strikes Billion-Dollar Deal With OpenAI

Disney signed a massive, sweeping deal with OpenAI to bring its intellectual property to Sora and integrate ChatGPT into its business. This signals a commitment to the AI revolution, positioning the studio for a new revenue stream, though it risks straining relationships with creatives.

David Vendrell

Disney Strikes Billion-Dollar Deal With OpenAI

Paramount Goes Directly To Shareholders With WBD Bid

Paramount has launched a hostile acquisition bid, offering an immense sum for Warner Bros. Discovery after the company chose Netflix. With significant funding, Paramount is now appealing directly to WBD's board and shareholders, setting up a public battle for control against the favored streaming giant.

David Vendrell

Paramount Goes Directly To Shareholders With WBD Bid

Letterboxd Sets Opening Date Of Video Store

Letterboxd, the popular film-focused social platform, is launching "Video Store," a movie-rental service. Leveraging its massive user base, the new offering is designed to provide a more curated, indie-focused selection, creating a unique new channel for filmmakers to achieve viral success.

David Vendrell

Letterboxd Sets Opening Date Of Video Store

Netflix To Acquire Warner Bros. Discovery For $82.7 Billion

Warner Bros. Discovery accepted a massive acquisition offer from Netflix for its studio and streaming divisions, setting up the most significant Hollywood consolidation ever. With the streaming giant potentially absorbing the legacy studio and the third-largest streamer, the deal faces severe antitrust scrutiny from regulators.

David Vendrell

Netflix To Acquire Warner Bros. Discovery For $82.7 Billion

Interactive Slay Day Lets Audiences Choose The Outcome

The new interactive slasher film Slay Day will allow moviegoers to control character choices during cinema screenings. Hollywood has long pursued choose-your-own-adventure storytelling, but it needs a breakout hit to justify the high cost and filmmaking complexity required to scale the format.

David Vendrell

Interactive Slay Day Lets Audiences Choose The Outcome

Quentin Tarantino Released A New Kill Bill Short In Fortnite

Quentin Tarantino, a filmmaking traditionalist, directed a previously unfilmed part of his Kill Bill screenplay as an animated short for release inside Fortnite. This signals a fundamental change in the game's acceptance as a legitimate cinematic medium, not just a distribution venue.

David Vendrell

Quentin Tarantino Released A New Kill Bill Short In Fortnite

Social Agent Offers Creators On Demand

A new platform called Social Agent is launching an on-demand labor market for digital content creation and professional film production staff. It aims to solve the problem of scarce work for LA freelancers and the high demand for fast, affordable content among everyday consumers.

David Vendrell

Social Agent Offers Creators On Demand

MrBeast Launches A Theme Park in Saudi Arabia

Top YouTube creator MrBeast is expanding his empire beyond video stunts by opening his first theme park in Saudi Arabia. This IRL destination meets the youth demand for experiences away from screens and hints at a possible US launch.

David Vendrell

MrBeast Launches A Theme Park in Saudi Arabia

Netflix Teams With Calm On Marketing For Train Dreams

To promote the film Train Dreams, Netflix and Calm created the first "Sleep Story" for a new movie. This unconventional approach cleverly infiltrates dreams — a space advertisers have long explored — making the film's meditative vibe stick with consumers as they drift off to sleep.

David Vendrell

Netflix Teams With Calm On Marketing For Train Dreams

International Films Find Life At The US Box Office

Global cinema has gone mainstream in the US, with another non-English feature possibly earning the next Best Picture. This shows how integrated movie distribution has become and suggests rising popularity could lead to new Hollywood-like production centers abroad.

David Vendrell

International Films Find Life At The US Box Office

A Theatrical Release Is The Best Marketing For Streaming

Major studio pictures that underperform in theaters are becoming unexpected successes on streaming services. This shift is redefining what a box office hit truly means, proving that cinematic value is found across a film's entire economic lifespan, not just its opening weekend.

David Vendrell

A Theatrical Release Is The Best Marketing For Streaming

MTV Cancels The Long-Running Ridiculousness

In a surprising move, MTV has axed Rob Dyrdek's Ridiculousness, its most-viewed program of the last decade. Its cancellation signals that Paramount’s new leadership is serious about a sweeping network overhaul, reinforcing CEO David Ellison's public remarks.

David Vendrell

MTV Cancels The Long-Running Ridiculousness

Tubi And Hartbeat Partner For Creator-Driven Movies

Digital creators are getting a fresh chance in film. After past attempts failed to gain momentum, the entertainment industry is now committed to giving YouTube talent the resources and support to turn their personal visions into lasting Hollywood successes.

David Vendrell

Tubi And Hartbeat Partner For Creator-Driven Movies

Ex-Disney Exec Sean Bailey Launches B5 Studios

As movie creation expenses climb and income dwindles, Bailey is starting B5, a new production company that will leverage innovative technology to streamline development, manufacturing, and release, aiming for faster, cheaper films.

David Vendrell

Ex-Disney Exec Sean Bailey Launches B5 Studios

Study Find That Horror Reduces Anxiety

Studies show soaring engagement with horror content, including movies, games, and haunted houses, may actually benefit mental health. As real life feels increasingly uncertain, the demand for this genre is consistently growing.

David Vendrell

Study Find That Horror Reduces Anxiety

K-Pop Has A Lot Of Room For Global Growth

For a decade, K-pop has exploded in popularity, and its market share is poised to multiply. With K-pop-driven movies crushing records and major tours set to launch, the music is expanding its reach and becoming a key piece of global soft power.

David Vendrell

K-Pop Has A Lot Of Room For Global Growth

Former Miramax CEO Bill Block Launches GammaTime

Microdramas, an already massive industry, are quickly gaining traction in the US. With production costs soaring and box office returns shrinking, some Hollywood execs believe this short, cheap TV format can fill a crucial industry gap.

David Vendrell

Former Miramax CEO Bill Block Launches GammaTime

Indie Film Studios Go Experiential

Indie and arthouse cinema have struggled for decades as audiences prefer pre-branded, event-style films. Now, a new wave of younger cinephiles embraces original storytelling, prompting indie studios to create FOMO to boost opening weekend turnout.

David Vendrell

Indie Film Studios Go Experiential

Warner Bros. Discovery Is Officially Up For Sale

After two disastrous M&A deals that eroded shareholder value, Warner Bros. faces a third sale that risks repeating history. The studio desperately needs a buyer with the clarity and capital to restore its former prestige and end the failed quest to chase Netflix.

David Vendrell

Warner Bros. Discovery Is Officially Up For Sale

Hollywood Recruits Fan Edits For Marketing Campaigns

To capture Gen Z and Gen Alpha, Hollywood is turning to TikTok creators of "fan edits". With premium content struggling against the creator economy, gaming, and AI, studios realize the best way to go viral is to let the audience do the work.

David Vendrell

Hollywood Recruits Fan Edits For Marketing Campaigns

Apple Nabs Exclusive F1 American-Streaming Rights

Apple’s success with the Brad Pitt-starring F1 movie was a masterclass in market-making. The $629M global hit convinced viewers to become F1 fans, making Apple's subsequent move to clinch the racing rights an inevitable and brilliant business play.

David Vendrell

Apple Nabs Exclusive F1 American-Streaming Rights

Netflix and Spotify Cue Up Podcasting Partnership

Netflix's biggest competition isn't Disney+ anymore; it's YouTube. With moves to acquire programming from top digital creators and a new deal with Spotify for video podcasts, Netflix is officially in a head-to-head battle for eyeballs.

David Vendrell

Netflix and Spotify Cue Up Podcasting Partnership