Podcasters Listeners Don’t Love Cloned Voices

The podcast industry is grappling with the impact of voice cloning technology. Since the host's voice is the main audience draw, AI-generated audio offers massive reach but simultaneously threatens to devalue the unique human asset listeners tune in for.

David Vendrell

Tubi And Hartbeat Partner For Creator-Driven Movies

Digital creators are getting a fresh chance in film. After past attempts failed to gain momentum, the entertainment industry is now committed to giving YouTube talent the resources and support to turn their personal visions into lasting Hollywood successes.

David Vendrell

Hollywood Recruits Fan Edits For Marketing Campaigns

To capture Gen Z and Gen Alpha, Hollywood is turning to TikTok creators of "fan edits". With premium content struggling against the creator economy, gaming, and AI, studios realize the best way to go viral is to let the audience do the work.

David Vendrell

Night Acquires Experiential Supply Co.

Merging two media giants—the creator economy and IRL branded experiences—Night’s acquisition of Experiential Supply Co. could supercharge and scale each brand stunt exponentially.

David Vendrell

Instagram For Teens Gets PG-13 Rating

Social media's Wild West era is ending. As more studies show the harm of unregulated online access for minors, Meta is introducing a PG-13 rating to standardize access, similar to other entertainment.

David Vendrell

Netflix and Spotify Cue Up Podcasting Partnership

Netflix's biggest competition isn't Disney+ anymore; it's YouTube. With moves to acquire programming from top digital creators and a new deal with Spotify for video podcasts, Netflix is officially in a head-to-head battle for eyeballs.

David Vendrell

Duolingo Launches An Animated Series

Why settle for a commercial when you can create a movie? As a savvy new form of marketing, brands are increasingly producing their own premium scripted content to capture attention in a crowded media landscape.

David Vendrell

Ari Emanuel Debuts Holding Company MARI

Emanuel is building an empire. By consolidating his wide-ranging assets in entertainment, sports, and culture under a single holding company, the media mogul is poised to become the American equivalent of European powerhouse François-Henri Pinault.

David Vendrell

Instagram Launches Rings Awards

Now a cultural force on par with film and TV, the creator economy is getting its own awards show—a move that will not only celebrate top talent but also give creators a much-needed boost in monetization.

David Vendrell

Bubble Lets Fans Text Their Favorite Stars

K-pop is already an expert at building parasocial relationships, but new low-cost messaging services could take fan-to-artist connection to a new level, creating an endless feedback loop that might even influence the music itself.

David Vendrell

OpenAI Is Launching a Social App for AI-Generated Videos

The next era of social media is here. With OpenAI launching a TikTok-style app for AI-generated videos and Google and Meta rolling out similar features, the world is about to be flooded with AI-created content. Is this a new art form or just "slop"?

David Vendrell

President Trump Signs TikTok Deal

The political saga to ban TikTok has finally reached a conclusion. After months of high-stakes negotiations and geopolitical tension, an agreement has been reached. The deal ensures that the app is here to stay, ending a long period of uncertainty.

David Vendrell

Netflix Partners With AB InBev On Global Marketing

Netflix and AB InBev are blurring the lines between storytelling and marketing. In a new deal, the two giants are partnering to create brand-backed content, a sign of how deeply intertwined entertainment and consumer products have become.

David Vendrell

YouTube Rolls Out Suite of AI Creator Tools

YouTube is at a turning point. The platform's new AI-powered tools will soon push a wave of generative content into the mainstream, potentially reshaping the kinds of videos that trend and how creators engage with their audience.

David Vendrell

There’s money in avoiding AI slop

Audiences are tired of low-quality, AI-generated content. As "slop" floods the internet, creators and advertisers have a chance to stand out. By avoiding or even mocking AI-generated content, they can distinguish their brands and win over consumers.

Luke Perrotta

Stealth Talent Connects Creators And Entrepreneurs

Becoming an entrepreneur is the new path for top digital creators. As influencers like MrBeast and Emma Chamberlain turn their online fame into business empires, brands are finding that partnering with creators is a necessity.

David Vendrell

MSCHF Launches A Creative Agency

David Vendrell

Neon Coat Gives Models and Influencers Free Food And Experiences

David Vendrell

Fans Follow IShowSpeed On A World Tour

David Vendrell

Behind CBS’s The Late Show Cancellation

David Vendrell

TikTok Is Developing An American Version Of The App

David Vendrell

Faceless creators dominate influencer marketing

Luke Perrotta

TikTok and Instagram Plan TV Apps

David Vendrell

Social Media Has Replaced Mainstream News

Luke Perrotta

Bipartisan Representatives Launch The Creators Caucus

David Vendrell